The liner-less label is a modern marvel that has been around for three decades in various forms. With no backing material or wet glue, the liner-less label is no-peel and pressure sensitive, able to be applied by machine via stacks or rolls onto products from bottles to food, and can be used for security labels or to communicate product information.
The liner-less label is not attached to a release liner; instead, it has a release coating on its facing side. This coating is what protects the label from the adhesive located on the underside of the label located next to it in a stack or roll. The ingenious construction of the liner-less label allows it to be its own liner, essentially.
Benefits of the Liner-less Label
Because of its construction, this label weighs far less than conventional labels. As well, it is far easier to recycle than traditional labels, as there are no layers to separate and no non-recyclable parts. This is good news for the environment, as currently, over 300,000 tonnes of liner waste is produced each year in North America alone.
Because each label acts as its own liner, a stack or roll of labels can be printed at high speeds without the worry of any residue or glue gumming up the machinery, or any leftover scrap to eliminate. This helps to make printing virtually effortless.
Liner-less labels, because of their thickness allow for far more labels to be able to be applied on an individual roll. In fact, approximately 40% more liner-less labels can be placed on a roll when compared with other label types. As a result, less packaging is required which reduces the cost of shipping.
Printing companies love liner-less labels because they require fewer roll changeovers. Fewer changeovers mean less downtime and more jobs being able to be completed within a certain amount of time. Not only that, but the liner-less label is enjoying a lot of innovation in the UK, where the global market is most evolved.
Today’s version of the liner-less label is also penetrating new markets including convenience foods and fresh produce.
Disadvantages of the Liner-less Label
Whilst it’s difficult to imagine that such an innovative product could have any downsides, they do exist. One cannot help to ask why this label technology has not become the industry standard. This is due to the fact that once labels need to be cut, the technology becomes limited. Die-cutting labels when the labels have no liner to hold them in place can be difficult, as the label shape becomes limited. This leaves only square or rectangular shapes as options. Therefore, those looking for more elaborate labels cannot use the liner-less variety, and these individuals represent a large chunk of the market.
The application of these labels to products presents another disadvantage. Unless a company already has it, new machinery with which to apply the labels to products must be purchased. Although they have several advantages as far as speed, time and efficiency are concerned, some businesses will not see them as enough of an advantage to make the investment into the machinery. Of course, businesses not wanting or able to invest in new machinery can always contact a professional printing company for their liner-less labels.
Although this label type does have its drawbacks, the fact remains that it does hold much potential for business whose goal it is to save time and money. However, the technology may require some time to develop further before it can be considered a valuable, efficient and economical addition to businesses, both in the UK and around the world.