The Label Selection Process

Where it comes to the sale of products, the importance of choosing the right label cannot be understated. The label on a product is what essentially communicates with the customer, telling them what a product and a brand is about.

Of course, a label’s design is a vital component. However, in order for a label to be effective, it must be accurately matched to the product onto which it will be placed.

Considerations for Label Selection

Before deciding on which label is best for a product, it’s important to consider more than a few items. One is label use, and under this are several other queries which should be answered. For example, it is not enough to simply choose a label for the product surface it will be placed on; where and how the product will be stored, as well as in what kind of temperature it will be stored must also be considered.

The length of time the label needs to remain legible is another consideration. This involves thinking about the length of a product’s journey from the manufacturing plant to the consumer’s home or business, as well as any specific temperature or humidity conditions along the way. As well, the storage life of the product once it reaches the consumer should also be considered, as the consumer will also require the label to be legible for a long period of time.

The amount of information that will be on the label is another consideration, as this will determine its size and construction. Finally, any legal issues or regulation governing the product being labelled will also need to be thought of.

Transparency

Where a business wants to communicate its transparency both literally and figuratively, another label is often employed. Known as the ‘no look’ label, this type is usually made of clear polyethylene or polypropylene. This provides the produce with a no-label look. Not only can this bring an elegant appearance to a product, but it also allows the consumer to inspect the product further. This can be of great benefit to food, bottles and many other kinds of product packaging.

Brand Communication

The most popular label is the self-adhesive variety. Also known as a traditional label, the self-adhesive label can be seen on virtually every consumer product from cosmetics to pharmaceuticals. Usually, this label is best for applications where the goal is for a product to be noticed by its label. As well, these types of labels are best for businesses who want to communicate their brand to consumers.

Longevity

If a product will be stored for a long period of time, a thermal label can be a good choice. Many labels of this type carry a coating which protects label text and images from environments with a lot of moisture, heat or light. This prevents the fading, smudging and other such threats which can render a label unreadable. Thermal transfer labels can be used on virtually any product including food, as it provides a protective barrier between the food product and the label itself.

Protection

Where a product requires some protection against threats such as theft and fraud, the security label is the best choice. Available in several materials and sizes, a security label may be able to be scanned, or may simply contain important information about a product. There are also security labels which combine protection with convenience. For example, a label may contain a security measure, but also allow confirmation of the receipt of a product by pulling a portion of the label off.

Because the label type will have an impact on everything to do with a product including its design, it is absolutely vital to ensure that the correct type of label is chosen from the start.

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