Many people today design their own artwork to appear on their inkjet labels. Following that, however, the decision will need to be made about the font that will be used on the label. Traditionally, the True Type font was not usually used in commercial printing situations. However, with today’s technology in place, these rules have changed. Still, caution should be taken with the types of fonts you use.
Be Careful with Embedded Fonts
There are many attractive fonts to choose from when designing your labels. However, not all of them will be present on the computers at your chosen printing company. This means that if you send your label through tot your printer with an embedded font, that font will not show up on their screens. This alone can cause a myriad of problems for your entire print job.
If you are using a computer with Windows installed, it’s imperative first to contact your printer and confirm that they will be able to view your chosen font on their computers before deciding to use the font on your labels.
If You Must Have a Font without an Equivalent
Some fonts only have one typeface. For example, the Arial font is available in regular, bold, narrow and italic versions, but the Mistral font is not. As a result, if you wish to use a font like Mistral but use a different typeface, your printer will have to take the font into the software they use and basically create your desired typeface.
Depending on how much text requires conversion, the printer may also be able to take entire sentences into their program, create the typeface, apply it to all text, and then save it as a typeface version of your desired font.
Deciding on the right font for You
It can be a daunting task to choose an ideal font, especially if you have little or no experience with designing for print. Even for the experienced printer, the thousands of available fonts is mind-boggling. The best way to choose the right font for any project is to narrow it down. No project should have a list of potential fonts longer than two or three.
It may be tempting for Inkjet labels containing text alone to choose the now-standard Arial or Times fonts. Although they do work well together, they are two of the most commonly-used fonts for business, whether on business cards, labels or other publications.
If you want to ensure that your labels stand out, you can inject uniqueness by choosing an alternative serif font to Times. There are hundreds of serif alternatives out there; you simply need to find the one that suits your product’s needs best. You can also substitute the Arial font for a more attractive alternative, such as Gill Sans.
The amount of fonts available today have a wide range of personalities. From the subtle to the bizarre, you can find one or more which suit your product perfectly. The trick to finding the right fonts and blend of fonts is to experiment with them. You can try designing your label all in the same font, and then in a combination of fonts. Do several test prints so that you can place the fonts side by side and compare them.
Fonts by Industry
You can also choose fonts by the industry your business is in. For example, technology-based businesses tend to prefer the more modern look of sans-serif fonts, while professional services are more likely to lean towards traditional fonts like Times.
When choosing fonts for your labels, another consideration will be cost. If the font you choose needs to be converted by your printer, you will need to be prepared to pay more. Overall, the best font for your project is one that’s been carefully considered regarding all of the points above.