Your labels need to be able to clearly communicate a message to customers and staff alike. One way to ensure they do that is to choose the right font. The font used on your label is what will bring all other graphical elements and colours together.
Is Font Really That Crucial?
In a word, yes. The font you use on your inkjet labels can actually mean the difference between getting a product sale and not getting the sale. Without legible fonts, your message can get lost, and quickly. The result? Your would-be customer moves on to the next company with a less-than-positive impression of your product or business. Clear text that’s easy to read and fits in with your brand, is text that will get read and be understood.
As professional printers, we know what works and what doesn’t in terms of label design. That’s why we recommend the following fonts.
The Verdana font will be celebrating its 21st birthday this year. A member of the sans serif family, Verdana’s original purpose was to make it easier to read text on a screen. However, this font’s easy-reading attributes have since made the migration to print, where it has continued to reign.
Verdana is very flexible, being incredibly legible whether used for small text or large. Customers wishing to tie the headings and body text of a brochure together, for example, will find that Verdana does this quite neatly and well. For labels, Verdana provides clean lines and adequate spacing between characters to make for easy reading.
Another sans serif font, Century Gothic’s simple lines give a neat, clean look to everything from inkjet labels to stationery. Headlines love this font, as do those who need to identify labels and other printed items at a distance. Century Gothic’s appearance on the print scene in 1991 revolutionised the print industry by being the first font used in the Monotype machine, which was the first mechanical typesetting machine of its kind.
Century Gothic is ideal not only for small product labels on jars and cans, but also can be ideal for larger displays such as in-store signage, which must be as visible as possible from a distance.
This font represents the oldest of the three best label and general printing fonts. Helvetica first came on the scene in 1957 as a typewriter font in the sans serif family. The clean and simple appearance of this font are what make it easy to read, and therefore make it ideal for labels.
Helvetica can be seen on many of today’s biggest and most technologically-advanced brands, confirming its status as a font that has stood the test of time.
Fonts Best Left for other Uses
There are many fantastic fonts out there, and they certainly do have several uses and can be very effective; they are just not ideal for items like inkjet labels, brochures or stationery.
Script fonts tend to be very difficult to read. These kinds of fonts also tend to clash with other font types in a document. When a script font is used in a sentence, for example, it can look like a continuous line of text, which can quickly lose the reader. Scripts are best used in short headings where no more than 4 or so words are being used.
Fonts that lean in one direction or another, or that have varied edges, are best left off your labels. Although these can be fun, they are often avoided by designers because of their difficulty to read. Finally, any font with compressed letters and thick, bold strokes is also best avoided because of the close proximity of characters, which makes reading more difficult.
When in doubt, it’s always a good idea to speak to your printer about the best fonts for your labels and other printing needs, as they will know which fonts will benefit your needs best.
To get in touch with us visit http://www.labelmakers.co.uk/contactus.php or call us on 01530 830 770.