How many products can you name off hand that are sold in a bottle or jar? When you think about it, there are hundreds of thousands of products, from cosmetics to drinks to food that are sold in this way. But the one thing they all have in common is their laser or inkjet labels.
But labelling a jar or bottle can be a lot more difficult than it looks at the outset. Not only does every jar and bottle come in a different shape, but there are so many different types of labels out there. So how do you choose the right label for your jarred or bottled product?
As stated previously, there are many sizes of jars and bottles. There is no one range of labels that will fit every size. The only way to know what size label your jar or bottle will wear best is to measure the container. This will provide you with the knowledge you need to find the right label.
Size is not enough
Measuring the size of the container is crucial, but so is noting its shape. Aspects like the curvature of the container and similar variations will also affect the size of label your product requires. For example, just because a label is a size that is the same as the size of your container, you must remember that this is the size of the label when laid flat, and not across a curved surface.
Aside from the shape of your container, it’s the shape of the labels you choose that will also make a big difference. The first step is to measure the actual container to get a basic label size, and then choose the shape of label that you want. Finally, put the two together and choose the dimensions which will work best for you.
Some things to consider include whether or not fitting a label to the lid of your container will work better, whether or not two labels are needed for the front and back of your container, or whether one label is sufficient to go around your container.
The amount of information that will appear on your label will also affect the size of label you will require. That’s why it’s a good idea to have your desired text and design completed beforehand. If unsure of design, a list of the desired text, borders, and other elements will give you enough to estimate a sufficient label size for all elements. When doing this, keep in mind that your label should be a small enough size to fit your jar or bottle, but be big enough to be easy to read.
Labels with a large amount of information may be best if split into two or more labels. As well, the curvature of your container is another consideration. Many are a cylindrical shape, which bears special consideration. Do you want to make your customers have to turn your container around completely, just to be able to read your label, or would you prefer them to only have to look at one area?
What kind of container will the label be placed on, and what environment will it be stored in? This will determine the type and adhesion level of the labels you need. All of your requirements for your labels should be written out in list form so that you have a clear idea of the type of label you need.
A simple label can certainly take a lot of work to figure out, but it will be well worth it to give your products an attractive yet professional look.