Security And Branding With Holographic Labels

Where the goal is to brand your products as well as increase security, the holographic label continues to be unsurpassed. Hologram labels are not only attractive, but offer protection from counterfeiting as well.

What is a Hologram and how is it Applied?

A hologram consists of two or more images. These images are arranged in such a way that one image is visible over the others when it is viewed from a particular angle by an individual. When used as security labels, the thick holographic image is transferred onto security paper.

Holographic labels have a backing of permanent adhesive. When applied to paper, this adhesive sets very quickly.

How Holograms Keep Products Secure

Once the adhesive on a holographic label sets, it becomes nearly impossible to remove. As well, any tampering can be easily detected by visible damage to the image. Many types of holographic labels are impossible to remove in a single piece, which also makes tampering evident.

The holographic labels you may have seen on the tags of official sportswear and similar items are a symbol of authenticity. There are various ways to tell if a holographic label is authentic, depending on the product you are considering purchasing. All holographic labels have the same characteristics.

Not only can these label types not be forged or reproduced, but they are also able to be validated quickly and easily.

Business Benefits of using Holographic Labels

Not only are these types of labels secure, but they also offer business benefits. Holograms can offer an advantage to the appearance of a product’s packaging or tags. These eye-catching labels with their rainbow colours and unique 3D construction invite the customer to take a closer look. Not only that, but a customer will tend to look at a holographic label for longer than they might a regular label.

These labels can also contain a company’s logo. Placing a business logo on a holographic label can mean that the customer interacts with a brand as well as the label itself for a longer period of time, which translates into plenty of brand exposure.

Added Security Features

In addition to the hologram itself, these labels can also include a number of other security features.

A label can be altered with something called white code marking. This allows a code, a series of numbers or even a signature to be incorporated into the label. These items remain visible regardless of the perspective from which they are viewed.

Inkjet numbering is another feature. This is the addition of a number series or separate dates or years. Inkjet numbering is best for products with some sort of expiry date, or those which need to have a visible date of manufacture.

Another feature is called laser etching, which can be in the form of a code, signature or year, among other items. The etching is permanent, and when completed, takes on the colour of the bottommost part of the label.

UV features are only visible under UV light, making them another viable means to secure items. This feature can appear on a holographic label in just about any way including code and numerical form.

Many businesses are adopting the use of holographic technology to secure their assets. The increasing number of counterfeit goods on the market is a worry to all businesses. And whilst not all counterfeiting can be completely eliminated, holographic images are helping prevent it.

Of all of the security labels in existence today, the holographic label combines the simplicity of authenticity identification with a formidable tool to prevent it from being copied, forged or replicated.

Secure Your Items with Holographic Labels

img_product_void_lgeThe holographic label has been used to thwart counterfeiting since the 1970s. The 1980s saw the advent of hologram embossing, which made these labels far less expensive to produce. Since that time, millions of businesses who sell products that are considered to be desirable to counterfeit are discovering the many benefits of the holographic label. This label type offers an easy way to obtain security, as well as obtain customer confidence.

The Manufacturing Process of Holographic Labels

The holographic label is comprised of several photographic images that, when layered on top of one another give the illusion of being 3D. The holographic label is created using lasers. One laser points to the side of an object while the other laser hits the object’s front. The images that are reflected are then collected by a photographic plate, resulting in a dual image.

When a person looks at a holographic label, they will notice that the graphic it contains will be in one of seven colours: violet, indigo, orange, red, yellow, green or blue. The colours will change as the person views the holographic label from various angles.

Why Holographic Labels Are a Business Benefit

Holographic security labels are incredibly difficult to duplicate. In some cases, this label type can actually be impossible to reproduce. The result is the inability of counterfeiters to put their fake products on the market. Another reason the holographic label is such a benefit to businesses is that it`s a cost-effective means of securing products.

These labels are also very useful for those businesses wanting more than one layer of protection. Holographic labels employ several security methods. As the years have gone on, the technology of those methods has improved beyond the capacity of counterfeit technology.

Holographic labels are used in several different industries over a vast array of products, making it available to businesses large and small. These labels have been used to secure apparel and accessories, automotive parts, toys, gift certificates and tickets, to name just a few.

This label type can also be used for advertising, making it a dual-purpose product. A company can have its logo as an image on the label, which not only brands the product, but tells the customer that the product they are considering is authentic.

Types and Properties of Holographic Labels

A business has several types of labels to choose from when considering holographic technology.

Dot Matrix

The dot matrix label contains dots that have been engraved by laser, and can present different images to the viewer depending on the angle from which the label is being viewed.

True Colour

True colour labels feature detailed artwork, usually of photographic quality. This label type is popular for those wishing to thwart counterfeiters as the level of detail makes this particular label impossible to duplicate.

Micro Text or Image

The micro text or image label features an image too small to be seen clearly by the naked eye. This label type requires the use of some sort of magnifier in order to identify its image.

The holographic label can have many properties. The pressure tamper-evident feature will render the label damaged once it has been removed, as the image it contains is easily destroyed by pressure. These labels can also contain hidden images and text which can alert a business that counterfeiting has been attempted.

Holographic labels can be generated by the business owner themselves, but only if they have the proper paper and printer for the job. However they are printed; holographic labels do offer peace-of-mind to any business owner wanting to protect their products from counterfeiting.

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