Getting Custom Labels? Your Printer Will Need Answers

Getting custom labels printed by a printing company is much different than printing labels from home. Because your printer will have so many different product available, they will need to know as many details from you as possible about what you require and will ask you questions about them. Thinking about these questions beforehand can save both you and your printer a lot of time in completing your label printing job.

Custom Means Diverse

One thing to know about custom labels is that the options are virtually endless. From shape to colour to size, and adhesives and coatings to materials, anything is possible. And everything has a different cost. So, to get the most accurate quote possible, you not only need to know what types of labels are out there, but what kind of label you are looking to have printed.


The first question your printer is likely to ask is about the purpose of your labels, how will they attach to the object, and will it be handled or manipulated? This helps your printer identify what basic category of label you need. Paper is the most popular and cost-effective choice, but it may not do the job if you are want, for example, a set of security labels.

Beyond the base material will be the manner of adhesion; will your labels be permanently stuck on your items, or do you want them to be removable? You may also want labels that can be repositioned but that are durable, such as static cling labels.

After adhesion comes your label coating. Here, you will need to think about the environment your labels will be in. They may require a UV coating to protect them from fading in the sun. Or, perhaps they need to be laminated to protect them from moisture.

What Will Be Done to your Labels?

Beyond the basic physical characteristics of your labels, your printer will want more information about what else may be done to your labels. For example, perhaps after printing your labels will be marked or written on in some way. The reason your printer will want to know this is because this will tell them in what format to produce them. Formats include labels on rolls, on flat sheets and fan folded.

Your printer will also use this information to determine the durability of your labels. A label that will be written on with a marker will require a different durability than which will be printed on later with the heat of a laser jet printer.

Only after all of these determinations have been made can you concentrate on how you want your labels to look.


Label looks are just as numerous as label types. Your printer will need to know the shape and size of your label as well as the colours you want included, and any other additions to make your label stand out.

Size and Shape

The size of your label will either be a stock size (already available) or a custom size. If the latter, your labels will need to be specially cut, which will add to the cost of your print job. The corners of your labels will also be a consideration; you will need to tell your printer whether you want them to be rounded, square or sharp.

Ink Colour and Type, Additional Features

Next are the colours you want your labels to have. Depending on the number of colours and whether you need exact shade matches, your labels may need to be printed in spot, full or Pantone colour. Finally, if you need your labels to have any other features, such as numbering, embossing, foil, or glossy finish, these will also be something you’ll need to tell your printer.

Although there are many considerations to be made when having your custom labels, the more detailed you can be, the better.