There are a few questions to ask yourself if you wish to rebrand. One of the most important of these is whether you should rebrand on your own or hire a company to help you.
Questions to Ask
Before you make the decision to rebrand, you might wish to consider a few things. One of these is to think about what makes you stand out from the rest. After you have this information, you might want to think about what kinds of values you wish to be associated with. Finally, ask yourself whether or not you have a vision or a mission statement as well as what kind of personality your brand has. Then, and only then should you consider whether to rebrand on your own or to call a professional.
Rebranding your labels and other marketing material
Doing the most effective rebranding possible begins with obtaining the knowledge of an expert. Remember, rebranding means a change of everything, from your advertising materials right down to your security labels. A graphic designer can do a lot to assist you with creating a refreshed brand that will have an impact on your customers.
The good thing about graphic design is that it often goes hand-in-hand with printing. This means that any professional printer you hire for the printing of your clothing or advertisements will likely have its own in-house graphics department. The experts in this department will have the marketing know-how to give you priceless advice about the best ways to rebrand your business.
Get More Than One Opinion
Where the rebranding of any company is concerned, it’s best to get more than one opinion. Finding out what more than one designer thinks will give you a clearer picture of where you think your rebranding efforts should go. Those less tangible elements of your brand, such as its tone and feel can be addressed by graphic designers and printers.
Provide Enough Information
Every rebranding effort requires sufficient information to be presented to the graphic designer and printer. Without it, your whole rebranding team is shooting in the dark. Therefore, ensure that you provide enough information about your products, existing and ideal customers, business background and current status of your company in the market. You will also want to ensure you have given enough information with regard to whether or not you see your company growing in the next few years.
You might also wish to explain why you want to rebrand your company. This is important, as it could save you money if your team of experts doesn’t think that rebranding is necessary or will help. In the same vein, you will want to communicate to your team what you hope to achieve from rebranding your business.
Don’t forget to communicate to your team what you like and dislike in terms of marketing. To illustrate this, provide samples of magazine ads, logos and fonts that you find attractive. It’s also vital to have some idea of your budget so that you don’t spend more than you can afford on your rebranding efforts.
Of course, always ask for samples from your chosen printer or designer. These will help you decide who will be working on your company rebrand. It’s also a good idea to go with your gut; a designer who feels right to you most likely is the right one to work with. Finally, ensure that your designer has plenty of room for creativity, as this will get you the best result.