Security And Branding With Holographic Labels

Where the goal is to brand your products as well as increase security, the holographic label continues to be unsurpassed. Hologram labels are not only attractive, but offer protection from counterfeiting as well.

What is a Hologram and how is it Applied?

A hologram consists of two or more images. These images are arranged in such a way that one image is visible over the others when it is viewed from a particular angle by an individual. When used as security labels, the thick holographic image is transferred onto security paper.

Holographic labels have a backing of permanent adhesive. When applied to paper, this adhesive sets very quickly.

How Holograms Keep Products Secure

Once the adhesive on a holographic label sets, it becomes nearly impossible to remove. As well, any tampering can be easily detected by visible damage to the image. Many types of holographic labels are impossible to remove in a single piece, which also makes tampering evident.

The holographic labels you may have seen on the tags of official sportswear and similar items are a symbol of authenticity. There are various ways to tell if a holographic label is authentic, depending on the product you are considering purchasing. All holographic labels have the same characteristics.

Not only can these label types not be forged or reproduced, but they are also able to be validated quickly and easily.

Business Benefits of using Holographic Labels

Not only are these types of labels secure, but they also offer business benefits. Holograms can offer an advantage to the appearance of a product’s packaging or tags. These eye-catching labels with their rainbow colours and unique 3D construction invite the customer to take a closer look. Not only that, but a customer will tend to look at a holographic label for longer than they might a regular label.

These labels can also contain a company’s logo. Placing a business logo on a holographic label can mean that the customer interacts with a brand as well as the label itself for a longer period of time, which translates into plenty of brand exposure.

Added Security Features

In addition to the hologram itself, these labels can also include a number of other security features.

A label can be altered with something called white code marking. This allows a code, a series of numbers or even a signature to be incorporated into the label. These items remain visible regardless of the perspective from which they are viewed.

Inkjet numbering is another feature. This is the addition of a number series or separate dates or years. Inkjet numbering is best for products with some sort of expiry date, or those which need to have a visible date of manufacture.

Another feature is called laser etching, which can be in the form of a code, signature or year, among other items. The etching is permanent, and when completed, takes on the colour of the bottommost part of the label.

UV features are only visible under UV light, making them another viable means to secure items. This feature can appear on a holographic label in just about any way including code and numerical form.

Many businesses are adopting the use of holographic technology to secure their assets. The increasing number of counterfeit goods on the market is a worry to all businesses. And whilst not all counterfeiting can be completely eliminated, holographic images are helping prevent it.

Of all of the security labels in existence today, the holographic label combines the simplicity of authenticity identification with a formidable tool to prevent it from being copied, forged or replicated.

Leave a Reply

Your email address will not be published. Required fields are marked *