The Best Fonts for your Label Printing Job

Many people today design their own artwork to appear on their inkjet labels. Following that, however, the decision will need to be made about the font that will be used on the label. Traditionally, the True Type font was not usually used in commercial printing situations. However, with today’s technology in place, these rules have changed. Still, caution should be taken with the types of fonts you use.

Be Careful with Embedded Fonts

There are many attractive fonts to choose from when designing your labels. However, not all of them will be present on the computers at your chosen printing company. This means that if you send your label through tot your printer with an embedded font, that font will not show up on their screens. This alone can cause a myriad of problems for your entire print job.

If you are using a computer with Windows installed, it’s imperative first to contact your printer and confirm that they will be able to view your chosen font on their computers before deciding to use the font on your labels.

If You Must Have a Font without an Equivalent

Some fonts only have one typeface. For example, the Arial font is available in regular, bold, narrow and italic versions, but the Mistral font is not. As a result, if you wish to use a font like Mistral but use a different typeface, your printer will have to take the font into the software they use and basically create your desired typeface.

Depending on how much text requires conversion, the printer may also be able to take entire sentences into their program, create the typeface, apply it to all text, and then save it as a typeface version of your desired font.

Deciding on the right font for You

It can be a daunting task to choose an ideal font, especially if you have little or no experience with designing for print. Even for the experienced printer, the thousands of available fonts is mind-boggling. The best way to choose the right font for any project is to narrow it down. No project should have a list of potential fonts longer than two or three.

Don’t Overdo

It may be tempting for Inkjet labels containing text alone to choose the now-standard Arial or Times fonts. Although they do work well together, they are two of the most commonly-used fonts for business, whether on business cards, labels or other publications.

If you want to ensure that your labels stand out, you can inject uniqueness by choosing an alternative serif font to Times. There are hundreds of serif alternatives out there; you simply need to find the one that suits your product’s needs best. You can also substitute the Arial font for a more attractive alternative, such as Gill Sans.

Font Personalities

The amount of fonts available today have a wide range of personalities. From the subtle to the bizarre, you can find one or more which suit your product perfectly. The trick to finding the right fonts and blend of fonts is to experiment with them. You can try designing your label all in the same font, and then in a combination of fonts. Do several test prints so that you can place the fonts side by side and compare them.

Fonts by Industry

You can also choose fonts by the industry your business is in. For example, technology-based businesses tend to prefer the more modern look of sans-serif fonts, while professional services are more likely to lean towards traditional fonts like Times.

When choosing fonts for your labels, another consideration will be cost. If the font you choose needs to be converted by your printer, you will need to be prepared to pay more. Overall, the best font for your project is one that’s been carefully considered regarding all of the points above.

Colour Models and their Characteristics

When it comes time to print your materials, colour is a consideration which must be made. Not only are there millions of shades to choose from, but sometimes, those colours may not translate well when they’ve been printed.

The reasons for so much variation between the optical perception of colour and its resulting appearance on paper are many. From the computer’s perception of colour to the paper types you use, a colour can end up looking completely different than you intended. However, there is another cause of differences in colour; their colour models. In the printing world, these models exist in four types.

RGB

RGB stands for red, green and blue. This colour model is used by all screens, including those on computers and mobile phones. Red, green and blue are the colours of light that, when combined create the colours of the spectrum. In the RGB model, each colour is represented by a number between 0 and 255. The way in which numbers are assigned to colours in the RGB model is based on amount of light. A colour with zero light will receive a value of 255, where white is classified as being 0.

RGB is device-dependent, meaning that the values assigned to colours will differ according to the equipment being used to view them. Sending RGB images to a printer can result in amendments needing to be made at the printer’s end to convert the image to a usable model, which can be costly.

Pantone

The Pantone colour model represents a standardised system that’s used by the whole of the printing industry. Pantone uses 15 base pigments including black and white to create its colours. Each colour is given its own universal code, so that if the same Pantone shade is chosen in Asia and in North America, each will be that exact shade once printed.

The Pantone model contains a different set of colours for coated paper, like that used for business cards, and uncoated paper such as is most commonly seen on ink jet labels. This ensures that the colour will be reproduced accurately regardless of paper type. This is important where a company needs to have its logo look the same on a glossy business card as it does on office stationery.

CMYK

CMYK stands for cyan, magenta, yellow and black, and is the most commonly-used colour model for the four-colour printing process. Different combinations of these four colours can be used to create virtually any imaginable colour. CMYK is most often used where graphic and photographic images need to be printed with high quality.

The process for printing with the CMYK model is as follows: the more ink that is added, the darker an image will be. In other words, the paper being printed on can be considered a base, with ink being added in the CMYK order until the desired image has been achieved. All images being sent to a printer for printing should be sent in CMYK format.

Hexadecimal

Hexadecimal colour, also known as HEX code, is a colour model used by the online world. These colours can first be specified as RGB, and then be converted into HEX format. HEX, like RGB, assigns a unique number to each shade. This colour model is what web designers use to create web sites. So if you are having a website designed, specifying colours in HEX format are preferable.

When you think about colours like a printer does, the need to have a specific colour model becomes clear. As well, it is easy to see how an image sent in one type can cause a lot of issues with colour matching when it finally reaches the printer. However, communicating with your printer beforehand to ensure you’re sending images with the correct colour model can save a lot of money and time.

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Ensure ROI for your RFID System

When it comes to keeping goods secure or being able to restock merchandise as soon as it’s needed and improve the accuracy of inventory, there are few better means of doing so than an RFID system. RFID technology performs several duties for a business: it not only makes available stock clearly visible for easier selection, but it also ensures that merchandise is always available to the consumer.

In situations where a business plans to earn more revenue and possess a greater piece of the market by investing in a different channel, RFID can be identified in many cases as a necessary ingredient for success.

Implementing RFID

Many businesses have been using RFID systems in several ways over a number of years, including for the purpose of ensuring stock safety via RFID security labels. This type of technology has tied in well with the desires of the modern shopper. Today’s shopper wants their items as fast as possible, whether they order them online or are visiting a store to get them. With RFID systems in place, owners need not worry that wanted merchandise won’t be available.

However, the road to the implementation of the RFID system can be hindered by the doubt that RFID will provide ROI. One way to help ensure that RFID implementation will be well-received is to obtain accurate data with regard to numbers, experience and resources, to name but a few.

Numbers

The first and most important step in the obtaining of accurate data to prove ROI for your RFID system are numbers. Every kind of internal data, coming from processes like replenishment, ordering and fulfilment should be included in ROI calculations. All of these numbers will eliminate the need to rely on assumptions, which may very well be inaccurate for your business.

Auditing

An audit of your location or collection of locations will be necessary in order for an accurate ROI estimate to be produced. This can be accomplished by looking at the way in which a location processes its goods as well as operates. This will be less complicated to determine in a single location. When looking at more than one location, it must be considered that each will have its own way of handling operations, as well as having a different layout or format than other locations.

Speak to those Involved in daily Merchandise Handling

Those who work in your store will be the ones who will understand each step of the merchandise handling process, as well as all of the potential challenges which accompany them. After all, they are the ones who are in constant and direct contact with customers.

Resources and Real Costs

An RFID system will only be as good as your understanding of what needs to be improved in your location. This includes everything from the processes you and your employees currently use for inventory management to how many hours are devoted over any given time period to ensure the availability of stock. All of these will impact the bottom line of your business.

The real cost of being out of stock will be another determining factor when trying to accurately forecast just how much ROI your business will realise as the result of implementing and RFID tagging system.

The right RFID system will be the one which allows you to achieve your desired level of merchandise availability and accuracy of the stock you have. You may find that it’s more feasible to install RFID ‘eyes’ above rather than supply each employee with an RFID reader, for example.

The bottom line is that RFID is a business investment. For it to be a valuable one, it must help you in some way to increase both savings and sales.

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The Value of Asset Tagging

The valuable assets of today’s companies lie largely in its electronics, including computers and mobile phones. It is on these convenient tools that much of a company’s most sensitive information is stored. But with so many components to monitor, it can be easy for a company to lose track, as well as lose its vital electronics to thieves.

In today’s business climate, being able to track all electronics in use by a company is absolutely critical, as this can ensure that company information is kept safe for the long haul.

Of course, by business, we also mean the business of individuals like medical professionals. Much has changed in examining rooms; where a GP may once have used a pad and paper to record symptoms, weight and similar information, a computer or tablet now sits in their place. Some doctors now have their computers or other devices securely affixed to their desks with bolts and locks. But in addition to this, many devices now have asset tags attached to them. But the medical industry is only one of many realms to use the asset tag.

The Manufacturing Industry

Regardless of the products it produces, a company in the manufacturing industry will have a wide range of equipment that needs to be tracked. Equipment needs maintenance, and the asset tag’s bar code can help provide information about when the unit was last serviced, as well as any defects or problems with operation that were previously discovered. This can save businesses scads of time and money.

Education

The entire education industry benefits from the use of asset tags. They can be used to track any video or audio equipment that classrooms use, which can result not only in the prevention of the theft, but the timelier return of stolen items should theft occur. Asset tags can also be used to track books, making check ins and check outs at the school library effortless to keep tabs on.

The Telecom Industry

Telecom and cable businesses may have even more to track, what with all of the equipment that’s installed in the homes of customers. Asset tags help these companies to track how their units are being used, as well as when they need to be maintained. Asset tags are also very useful for identifying problem areas and pinpointing the source of outages quickly so that they can be repaired in a timely manner.

Health Equipment and Supplies

Within the healthcare realm is equipment of every type and size. From blood pressure monitors to MRI machines, health equipment is expensive, and therefore, a prime target for thieves. Asset tags allow healthcare workers to track their equipment’s location and use, as well as their stocks of supplies for the purpose of reordering.

Government

Government is in charge of everything from their own office computers to the traffic lights at the nearest corner. Asset tags assist government by informing them about not only the operation of things like lights and parking metres, but in the case of the latter, a history of how much money was deposited into and withdrawn from the metre.

Asset tags can be very simple to very complex in appearance. The simplest form of asset tag is the one that indicates that the item is the property of a particular person or business.

At their most complex, asset tags include bar codes and numbers as part of a sequential numbering system. With some manner of scanner to itemise all labelled assets, tracking can be incredibly simple. The end result of asset tagging is machinery, equipment and services remain as secure as possible for the owner, and as safe as possible for the user to have in their possession.

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The Magnetic Label

When labels need to be relocated at will, having to remove permanent labels from inventory or sticking new labels on top of old are simply not practical solutions. The magnetic label offers an all-round solution where labels need to be frequently moved and removed.

Why Choose Magnetic Labels?

Magnetic security labels come with a host of advantages. They fit perfectly with warehouse environments where products are constantly being shipped and moved. This environment demands productivity and efficiency, something that magnetic labels can help to ensure. In these environments where products are overstocked or need to be relocated, magnetic labels can be quickly removed as needed.

Versatility

The magnetic labels some companies are opting for can also include colour coding or graphics to help them more easily identify the location of stock, as well as add to the existing functionality of the label. For this to be possible, however, the label must have a polyester face stock for printability.

Resistance

Magnetic labels are also more durable than other label types. Magnetic labels are resistant to all manner of household and general cleaners, as well as being resistant to water, acids and oil. This increases their durability and greatly extends the environments in which they can be used.

Added Protection

Magnetic labels are superior to many other types of security labels in that they can have a laminated added to them which protects from harsher chemicals and abrasion. This means that they can be used in extreme environments without sacrificing their usability.

They Move with your Stock

The adhesive labels of old leave behind a sticky mess when removed. Not only does this cost time and create additional waste, but it can also damage the finish on racking. Magnetic labels leave nothing behind when removed, and their ability to be quickly removed means they move as your stock does.

Determining Factors for Effective Label Selection

The right choice of magnetic label begins with the correct manufacturer. Any manufacturer you consider for your magnetic labels should be able to create them according to the needs of your warehouse operations as well as your inventory control. This means that the manufacturer’s specifications need to match those of the labels you need.

The most effective magnetic label will be one that is durable and whose information is easily read. This will entail choosing a font that can be easily read, something you may need to discuss with your printer. Another consideration will be whether or not you wish your magnetic labels to contain other elements such as a company logo.

Another consideration that needs to be made is regarding the label’s backing. Magnetic labels should have magnetic backers having a multiple-pole organisation pattern so the label can be evenly magnetised on every surface it is placed on.

Sizing, Coding and Graphics

There are many sizes of magnetic labels, including custom sizing. Most of these label types are available with common codes like QR and data matrix. Any graphics on a label will be black with a white background, and can have colours added for whatever identification process your warehouse employs.

Anywhere Metal Exists

The best part about magnetic labels is that they can be used on any objects made of metal. That allows anything from racking, shelves, bins and the like to be instantly and effectively labelled. Magnetic labels can go beyond the warehouse and also be used in chain stores, distribution centres and any other such location to replace paper labels.

When magnetic labels have been implemented, the result is much time saved in trying to remove, replace and relocate them. As well, they remove the occurrence of confusion and the inherent inefficiency that often accompany the use of traditional labels.

 

The Label Selection Process

Where it comes to the sale of products, the importance of choosing the right label cannot be understated. The label on a product is what essentially communicates with the customer, telling them what a product and a brand is about.

Of course, a label’s design is a vital component. However, in order for a label to be effective, it must be accurately matched to the product onto which it will be placed.

Considerations for Label Selection

Before deciding on which label is best for a product, it’s important to consider more than a few items. One is label use, and under this are several other queries which should be answered. For example, it is not enough to simply choose a label for the product surface it will be placed on; where and how the product will be stored, as well as in what kind of temperature it will be stored must also be considered.

The length of time the label needs to remain legible is another consideration. This involves thinking about the length of a product’s journey from the manufacturing plant to the consumer’s home or business, as well as any specific temperature or humidity conditions along the way. As well, the storage life of the product once it reaches the consumer should also be considered, as the consumer will also require the label to be legible for a long period of time.

The amount of information that will be on the label is another consideration, as this will determine its size and construction. Finally, any legal issues or regulation governing the product being labelled will also need to be thought of.

Transparency

Where a business wants to communicate its transparency both literally and figuratively, another label is often employed. Known as the ‘no look’ label, this type is usually made of clear polyethylene or polypropylene. This provides the produce with a no-label look. Not only can this bring an elegant appearance to a product, but it also allows the consumer to inspect the product further. This can be of great benefit to food, bottles and many other kinds of product packaging.

Brand Communication

The most popular label is the self-adhesive variety. Also known as a traditional label, the self-adhesive label can be seen on virtually every consumer product from cosmetics to pharmaceuticals. Usually, this label is best for applications where the goal is for a product to be noticed by its label. As well, these types of labels are best for businesses who want to communicate their brand to consumers.

Longevity

If a product will be stored for a long period of time, a thermal label can be a good choice. Many labels of this type carry a coating which protects label text and images from environments with a lot of moisture, heat or light. This prevents the fading, smudging and other such threats which can render a label unreadable. Thermal transfer labels can be used on virtually any product including food, as it provides a protective barrier between the food product and the label itself.

Protection

Where a product requires some protection against threats such as theft and fraud, the security label is the best choice. Available in several materials and sizes, a security label may be able to be scanned, or may simply contain important information about a product. There are also security labels which combine protection with convenience. For example, a label may contain a security measure, but also allow confirmation of the receipt of a product by pulling a portion of the label off.

Because the label type will have an impact on everything to do with a product including its design, it is absolutely vital to ensure that the correct type of label is chosen from the start.

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The Cause of Curling Labels

There is little more frustrating than being ready to apply your labels to your products or parcels, only to find that they are no longer sticking as they should. Although you may think that the label sheet is the problem, you may be surprised at the real cause.

Moisture

When inkjet and other label types curl, it’s usually because of changes in the levels of moisture. But there is also something else. In the case of integrated labels, the label’s paper doesn’t lose or gain moisture at the same rate as its silicone layer does. With one tending to shrink and expand at a faster rate than the other, curling is the result.

But what could be causing the moisture? It’s in how and where the labels have been or are being stored. A damp and cold warehouse, for example, is a label’s worst enemy. But when labels are removed from that warehouse and placed inside a warm and dry vehicle or office, the problem becomes that much worse.

Worse still are labels stored in a cold environment which are then transferred directly to the laser printers in a printing house. These printers typically run at up to 200 degrees, and the sudden increase in heat can render many types of labels unusable.

The Good News

Although moisture can do a lot of damage, the good news is that it’s completely preventable. The easiest way to prevent moisture damage and unusable labels is to ensure they’re properly stored. Ideally, labels should be stored between 10 and 25°C, with humidity being no less than 35%, and no more than 65%.

Of course, no one can guarantee these kinds of temperatures and humidity levels, let alone have the capability for the continuous measurement of humidity and temperature. But if labels can be stored in as close to the above temperatures as possible, it can prevent labels from curling.

Acclimation Matters

Giving labels time to adjust to temperatures before moving or printing on them is another way to prevent curling. Any labels that you plan on printing should be placed into the printing environment at least 48 hours before printing. Shrink-wrapped labels should sit for 24 hours with their box lids on, and an additional 24 hours with their lids off. This will allow for the gradual and complete acclimation of paper, silicone and adhesive to temperature.

Label Quality

The quality of the labels you buy can also contribute to their potential for curling. There are many types of labels on the market, but if you are getting your labels printed by a company, the best advice is to ask them about the kinds of labels they use. They will likely use a brand name that’s guaranteed to be of consistent quality, eliminating all of the guesswork for you.

If going it on your own, it’s important to know what to look for when choosing the best labels for your application.

Label Specifications

To begin with, the paper your labels are created with is the first thing to think about. Your labels should be printed on as dry a paper stock as possible, such as 90 gsm pre-print laser bond paper. The drier the paper stock, the less likely curling is to be, and the more consistent a print you will get.

If using integrated labels, you must ensure that the silicone backing is as high in quality as possible. The best backing will be thick and strong, as well as being moisture-resistant. Similarly, the adhesive on your labels should have some kind of guarantee to stick the first time, and for the long term.

The best place to get advice about your labels is from those who have lots of experience in dealing with them. Talking to experts can save you a lot of time and money.

Laminate Thickness and your Printed Materials

Any printed piece which has added protection from moisture and stains with a bonded plastic film has been through the lamination process. There are many reasons to laminate something; sometimes, an item needs to be difficult to impossible to bend. Other times, it’s used to emphasise the clarity of an image or increase colour vibrancy.

Lamination Thickness Matters

Laminate for printed materials is available in thicknesses measured in mil. A mil is a unit of measurement that’s equal to 1/1000th of an inch. The thinnest common laminate is the 1.5mil, followed by three mils, five mils, and ten mils. The sturdier product you desire, the thicker the laminate you will choose. However, it’s important to know that different thicknesses are best for certain items. The rigidity of laminate will change with its thickness, and the price will change as well.

Folders, Business Cards and Manual Covers

The thinnest lamination available, 1.5 mils, is best for anything that will be printed on heavy paper, such as a flash card or book cover. As well, this thin and affordable laminate can be ideal for situations where a printed piece will only be used temporarily, such as a seasonal menu or map. Inkjet labels and decals are also perfect candidates for this label type.

Posters and Book Pages

A thickness of three mil laminate is the best choice where protection is required, but where an item will need to be folded easily, such as a bi or tri-fold menu for a restaurant. Maps can benefit from three mil laminate, as can manual pages.

Charts, Passes, Bookmarks

The five mil laminate offers a moderate degree of sturdiness to printed materials that are used frequently. These materials can be anything from diagrams to instruction and safety manuals. A five mil thickness is commonly seen on menus, and even on memo boards. The one caveat with using this thickness of laminate for folded materials is that its sturdiness can cause them to be difficult to keep closed.

Badges and Tags

Any items needing long-term protection and a lot of rigidity will benefit from laminate in a ten mil thickness. This laminate is a great choice for ID badges, tags and many other items that are not meant to be folded whatsoever. It is also the ideal laminate for any items which will ‘live’ in environments that are damp, greasy or dirty.

Saving on Lamination Cost

You can save on the cost of your laminated materials by choosing thicker paper to print them on. For example, a heavy paper like cardstock can be chosen, and then the item can be laminated with a thinner film. In order to ensure your chosen thickness will work with the stock you’re using, you can consult your printer as you keep in mind the following tips.

Mind the Corners

When a really durable piece is desired, the best combination can be a heavy paper and laminates of a higher thickness. However, as good as this can be for making a permanent and protected piece, it can also result in the corners being sharp. However, these can be rounded. Many of these print runs will deliver pieces as they were printed and laminated; with square corners. These corners can be left as is if the lamination is thinner. But another thing to consider is what the pieces will be used for. In the case of flash cards which will be handled by children, it’s best to round the corners so as to prevent injury.

Regardless of the materials you are printing, it’s a good idea to first consult with your printer to ensure that you’ve chosen the best laminate thickness for your needs. A printer will be able to tell you what thickness is best for the materials you are printing, as well as which printing method will suit your project best.

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CYMK and Spot Colour in Offset Printing

CMYK, or four colour printing is the most commonly-used method of transferring ink to print media. Where offset printing is concerned, the CYMK process is vital. This is because, in order for an image to be printed in this manner, it must be separated into four colours. However, there are also instances where special colours such as those produced by the Pantone brand are more feasible.

How Colours are Separated

After it’s been sent to a printing company, an image’s four colours are separated into channels with computer software. When the image reaches the prepress department, each colour’s artwork is identified, and then rasterised individually. Then each rasterised image is transferred to a printing plate. Each plate will contain only those parts of the image which correspond to the colour being printed. So for example, the cyan plate will only contain the spots of the image which are cyan in colour, the magenta plate the magenta portions of the image, and so on. This ‘computer to plate’ technique involves the use of a recorder which transfers the image on the computer to the offset printing plates.

How Offset Printing Works

The process of offset printing relies on the hydrophilic and lipophilic properties of the printing plate to apply ink to printed materials. Each offset printing plate contains areas which absorb ink and water. The parts which absorb ink, or the lipophilic areas occupy space on the plate with areas that are hydrophilic, or which absorb water. The ink-absorbing areas will transfer to the next stage, which is a rubber blanket, where the water-absorbent areas will not. The blanket is then pressed onto the media being printed. The cyan, magenta, yellow and black colours are layered onto the printing substrate to create a complete image.

Process Colour, Explained

If you’ve ever heard the term ‘process colour’ and wondered what it was, wonder no more. Process colour is what the combination of CMYK colours creates during the offset printing process. Process colour is defined either by number or in some other format.

Should a colour need to be exact, a more specialised brand such as Pantone will need to be applied. Pantone is a popular choice for businesses who want to have their colours included on various materials without losing shade accuracy. Standardised brands like Pantone ensure that a colour will look the same whether it’s been printed on glossy business cards or matte security labels.

Sometimes, a company will supply its own colour guide consisting of their custom colours. This makes it much easier for printers to reproduce them. Colours can be created by combining just the cyan, magenta, yellow and black shades, but this usually insufficient for the production of requested colours.

Multi-Colour Printing

Where more than four colours are needed, and special colours required for the uniformity throughout a range of printed products for a business, the multicolour printing process is employed. This process involves the set-up for five channels of colour or more, depending on how many special colours are required.

Typically, there are several instances which call for the multicolour printing process. When colours are needed that fall outside the range of CYMK, special colours can come to the rescue. Companies needing booklets or catalogues printed will also benefit from the use of special colours, as these allow for colour consistency on each page. Even a slight variation in colour balance can give pages an inconsistent appearance.

Another case for special colours is when large areas require smooth coverage, such as a sign or billboard. This will allow for colour consistency regardless of the distance from which the sign is viewed.

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Print at Home vs. Professional Printing

It is an age-old question: should you print your labels at home or send them to a professional? Whilst it may be tempting to design and print your labels from home, you may want to give it some thought before you do.

Think about what you’re selling

Professional printing isn’t always necessary. For example, if your child is planning to run a lemonade stand or provide a car washing service during the summer, it’s highly unlikely that professionally-printed labels will be necessary. However, if you are running a business, the requirements can be quite different.

Any business that wants to elevate or maintain its professional image would do well to outsource their printing of inkjet labels to a company that specialises in this.

Which is Cheaper?

A common belief is that printing at home comes in at a much lower cost. The truth is that there is far less of a difference between the cost of printing at home and getting your labels printed by a company than you may have initially thought. In fact, there is a only about 7 pence difference between printing on an office laser printer and professional digital printing, and only about 3 pence difference between office printing and professional lithographic printing.

The good news is that the higher the number of labels you get professionally printed, the lower your final cost is likely to be.

The Time Factor

One thing to consider is the length of time it will take to print the labels you need. Using a home printer may take less time, as you are the only person using it. However, the office laser printer may take a bit longer. Getting your printing completed by a company will likely take longer, as a company will have a number of clients needing printing done.

Another consideration is the type of printing chosen. For example, lithographic printing can require up to 3 days to complete. This is because lithographic printing requires the making of a plate. This plate will transfer your label text from the ink rollers it uses to your labels. Many say that the quality of labels and other materials printed using the lithographic process is worth the waiting time required.

Experience

Professional printers know about the ideal paper and ink type to use for each project, because it’s what they do each and every day. It’s this sort of expertise that can end up saving you much time and frustration, especially when you need your labels to be printed immediately. There’s little that can be more stressful than not printing often, then all of a sudden needing to produce a professional product in a small time frame with a limited amount of knowledge.

What’s your Competition Doing?

Your labels and other printed materials will say a lot about your business. A good way to help you decide about whether or not to choose professional printing is to look at what your competitors are doing. If they are having their materials printed professionally and you are not, see if you can get a copy of their material. When you do, take a good look at both. Can you see a difference between them? If your competitor’s material looks more professional, it might be time to change things up and begin comparing printers in your area.

Samples

Once you’ve decided on professional printing and have narrowed your list, asking for samples is the next step. This will tell you without a doubt which company is best for your label printing and other requirements.

You may find that the samples you receive vary widely. However, they provide a tangible means by which you can compare the quality offered by each company.