As a business owner, you’re always looking for ways to keep your name at the forefront of customers’ minds. One very affordable, fun and easy way to do this is with stick-on product labels. You may already be using labels to identify and ship your products, but you can also use them in other ways to make your business stand out from the crowd.
The Benefits of Stick-On Labels
Not only are these kinds of inkjet labels affordable, but they’re also incredibly versatile, able to be placed just about anywhere on just about anything. Plus, you can put whatever you want on your labels. For example, your business may have a great slogan that you may want to make more visible. This is possible with the stick-on label. You can also use these kinds of labels to direct customers to your website.
Versatility and Added Information
Stick-on labels can be produced in large or small volumes, and in a wide variety of colours and designs. If there is not enough room on your product label for all of the information you wish to share with customers, a stick-on label can be a great way to add it. If your food product contains no preservatives, for example, these handy labels can provide that information.
Sealing the Deal
If your product comes in a box or bag, the stick-on label can be used as a secondary seal. Not only will it add a bit of extra security to the package – customers can instantly know if someone else tried to open it by the broken seal – but it can also add some personalisation to your products. Again, virtually anything can be placed on these kinds of labels, from graphic images to your full logo. There’s no limit but your imagination.
Just for Fun
Stick-on labels can also be a way to add some whimsy to the purchase process. If you own a physical store, you can hand stickers to your customers and their children, or place them inside their product purchase bags. Even invoices and other mail-outs can be accompanied by a sticker, which will help your customer to remember their positive purchasing experience with you.
Indeed, if your customers place your stickers on their belongings, hundreds of pairs of eyes could be exposed to your business without you having to lift a finger.
Make Customers Feel Important
A customer who feels special will be more inclined to buy from you. Let them know you’re interested in helping them save time by including a return address sticker with your mailings or products. You can also communicate their importance by treating every product that’s sent to them as important. Your stickers can alert shipping staff to the fact that a product must be urgently delivered, is fragile or requires special priority.
You can also use stick-on labels to make customers feel important on special occasions. If a customer’s birthday is coming up, you can send your best wishes with a stick-on label. You can also send congratulations to a customer who’s been purchasing from you for a certain period of time, to inspire more long-term purchases.
Back in the Office
What about the use of stick-on labels on your own turf? These kinds of labels can also go a long way at your headquarters, helping you to identify files, product bins and much more. There really is no end to what you can use these kinds of labels for at your business location.
Labels are the most powerful and affordable business tool there is. Whether you design them yourself or take advantage of your printer’s design team, there are several ways to use labels for your sales and office efficiency.