How do you choose a label product?

Labels are used for a variety of different reasons. Announcing sale prices, promoting new products, marking supplies and chemicals, declaring ownership and even to help school children remember which knapsack and hat belongs to them.

Professional printers carry a huge inventory of different labels. If you are just starting a new project and find yourself needing to pick out labels, narrowing down your choices can be difficult.

Here is a handy reference guide to help you pick the label that is most likely to meet your needs.

Things to consider when buying labels


Do you have specific budget that you need to work within? Keep in mind that labels made from synthetic materials, such as polyester, are often very costly. Plain white, matte finished labels, on the other hand, are considered to be extremely budget friendly. Many printers offer bulk discounts, so if you are able, it might be worthwhile investment to purchase more labels at once.


Do you need a certain amount of labels? In order to determine how many sheets you require, simply divide the number of labels you will require by the number of labels per sheet. Check with the printer to confirm their minimum order quantities.


What size of label do you need? Most printers offer more size variety on basic prints like white matte. However customised labels, like those that use special adhesives, materials or finishes might only be available in certain sizes. If you have a specific size that you need to work with, you will need to contact the printer to discuss what label sizes they offer, and under what conditions.

Laser or Inkjet Labels

Are you using an inkjet or a laser printer? Certain types of materials and finishes are only compatible with one type of printer. If you do accidently attempt to use inkjet labels with a laser printer, the print will not adhere to the label or dry properly – meaning that the print will crack or smudge and you will not be satisfied with the end result. Keep in mind that only laser printers can print water-resistant labels.

Special adhesive needs

Do you require the use of a special adhesive? A variety of different adhesives for use with labels is available. Depending on whether or not you need a label that can easily be removed, one that can never be removed or one that will adhere to an unusual surface, a variety of options exists.

Gloss or matte finishes

How important is the finish of your labels? Labels are available in either a gloss or matte finish.


Are you looking for a standard rectangle or do you have a specific shape in mind? Labels can come on a variety of shapes like ovals, squares, stars and even hearts. Remember that not all printers offer every shape in every colour and certain shapes might have limited options when it comes to things like size, colour, finish and adhesive.

Remember that not all printers carry huge inventories of labels in specialty shapes, colours, sizes, adhesives or finishes. If your project or product requires a label that is different from the typical, everyday white matte rectangle it might be wise to discuss your requirements with the printer to ensure that they are capable of providing a product that meets your needs, or else you run the risk of leaving label-less and disappointed.

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