Spot and Process Colour Printing Considerations

When you need more than one type of item printed, the issue of colour consistency is something that can come up. For example, in addition to inkjet labels you may need business cards or brochures. All of these different mediums will each display colour differently and absorb ink at a different rate. How, then, can you ensure that everything you need looks professional and put together?

Issues with Spot Colour

Spot colour is that which has been matched to a swatch of colour, much like would be provided by a paint store. Pantone colour is the industry standard for the lithographic printing process, which uses Pantone brand inks. This allows for exact colour matching.

Choosing a standard Pantone colour shouldn’t cause any printing issues on ink jet labels. However, should you require the same colours to be printed on a brochure or business cards, colour variation can be the result. This can be due both to the thickness of material being printed on as well as its colour.

Issues with CMYK, or Process Colour

Process colour combines cyan, magenta, yellow and black to achieve particular colours. Spot colours can be re-created with CYMK colours, although with caveats: some Pantone colours are more troublesome than others, and can end up looking like completely different shades once printed on inkjet labels or other items.

Questions to ask before Printing

Once you’re able to understand the two different printing types, you’ll need to think about a few things before sending your label printing project to a professional printer.

One Process or Two?

First, you’ll need to decide whether you wish your entire order to be printed using a single process, or whether one portion will need to be printed using the second process. For example, if you wish your labels to be printed with CYMK, but need your business cards to be printed in spot colour, you may wish to ask your printer to print the cards first, and then match their colours to those that will be printed on your labels. This will allow for better colour matching on your labels.

Is there room for Variation?

Are the colours you’re using absolutely critical? If you have a particular business colour that leaves no room for variation, this is something that you will need to communicate to your printing company. And to communicate that clearly, the best thing you can do is to simply print your desired colour directly from your inkjet or laser printer. Regardless of how the colour may look on your screen, it’s the accuracy of the colour on your printout which will matter most, and the one your printing company will be able to work with best.

Future Requirements

It’s also important to consider the future. Will you be needing other items printed later on? If so, it’s a good idea to keep a few of whatever items you are happy with. If you’re satisfied with the colour of your labels, or with the matching between these and your business cards, for example, then you’ll want to keep some of these to give to a future company. While you may think that foregoing these samples and just going with a Pantone reference when trying to communicate your colour preferences will help, it may only serve to confuse both you and the printer.

Another item to consider is when you or another person will be creating your artwork. Whichever the case, it’s critical that you contact your printer to ensure that they will able to work with what you’re creating. This will involve notifying them of any software you’re using to create your artwork. When working with someone else, you’ll need to tell them how your labels and other items will be printed so that this can guide their work. Your printer can also supply you with all of the advice you may need for a perfect print job.

Colour Mixing and Types

Technology certainly is a wonderful thing. Today, all that’s needed is to bring in a favourite cushion, throw or other object to a paint shop, and they can scan it to recreate that exact shade. And you may be surprised to know that when a particular colour is needed for your inkjet labels, the process is basically the same.

Spot Colour

The printing industry uses two types of colour: spot and process colour. Spot colour is the process of matching colour by mixing ink. This can be done by scanning a particular item, by eye or by using Pantone colours, which is a standard worldwide colour system used by several industries. Printers use the Pantone guide both to match colours and mix inks according to the instructions that Pantone provides. Once the colour has been identified, it must then be transferred to a lithographic press for printing.

Your label printing company will use a different Pantone guide depending on the material being printed on. Glossy labels will require a different recipe of ink mixture than matte labels will, for example, due to the different ink absorption rates of each.

Spot colour can also be combined with process colour where a particular custom colour is being used. For example, a company’s brochure can be printed in process or full colour, and the specific colour of their logo printed with the spot colour process.

Process Colour

Process colour is a general term that refers to the combining of millions of individual colours to create the particular colours of an image, and then printing those colours as dots of ink in various sizes. A common example of process or full colour is in your local newspaper, where all of the images are printed in this style. Process colour combines cyan, magenta, yellow and black (or CYMK) from their individual colour sources. The inks are then printed on a four-process machine, which has a roller for each colour. This way, only one pass of the rollers is needed to transfer colour to the materials.

Although process colour is great for excellent colour quality, those needing more specific colours may get more benefit from the spot colour process. For example, if you require metallic ink, the full colour process wouldn’t be able to accomplish this.

Determine your Desired colour Accuracy

Many wonder which process to choose. After all, they each have their benefits. For example, spot colour is a terrific process where large quantities need to be printed, as it is low cost and fast. Process colours, as stated before do have a high degree of accuracy. And technology has come a long way, allowing business owners to choose process colour printing throughout without having to require spot colour.

Considerations

Although there shouldn’t be any issues when choosing Pantone colours, there is likely to be some variation in colour saturation when printing on different materials like letterheads and business cards, depending on the card’s finish. However, the finish isn’t the only consideration; different paper types will also differ in colour, although this may not be noticeable to the naked eye. However, differently-coloured paper will display colour differently.

CYMK or process colour printing can have its own issues. For example, colours printed using the spot process will look different than those printed in process colour. As well, some colours will be more problematic than others, one example being Pantone orange, which can appear brown when printed using CYMK.

If printing several types of items (such as brochures, business cards and letterhead), it’s important to choose a single process for all, as combining processes can result in greatly mismatched stationery.

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Elements of Powerful Print Marketing Design

Alprintingthough most printing companies will have their own design division that can help you realise your print marketing aspirations, there’s nothing wrong with going it alone. Print marketing represents an important part of brand promotion, as it is a very effective way to reach potential clients. Not only that, but it can be used in several different forms, from brochures, flyers and inkjet labels, to business cards and beyond.

Words

Regardless of the print marketing you use, there are several elements which must be in place so that your brand can be effectively communicated to your customers.

To command the attention of the reader, choose headlines that have a ‘hook’. This hook is what will grab the attention of the reader and compel them to read your print materials further. The shorter and more impactful you can make it, the better.

The same goes for any non-headline copy. This should also be short and informative so that only your business’s highlights and main points are conveyed. Any communication with your audience via print media should be done using an active voice, and should include calls to action. Calls to action invite the reader to call a business, purchase a particular item, or visit the business.

Colour

Colour plays a critical role in your print advertising. In fact, it was found that print advertising done in colour resulted in 42% more of the material being read when compared to its black and white counterpart. Where brand recognition is concerned, colour can increase recognition by an astounding 80%.

It also helps to stay on trend as far as colours are concerned. Keep an eye out for colour trend announcements by marketing experts, and then compare their findings with your existing print advertising.

When considering colour in your print advertising, think about which colours are most appropriate for your business. For example, it’s highly unlikely that a baby accessory manufacturer would use black and white advertising. Colour is also important where cultures are concerned, as they can have different meanings in certain parts of the world.

Materials

In addition to wording and colour, the quality of the materials you use for your print advertising will also say a lot about your business. This is why it is so important to choose the right company to print your materials. Making an investment in quality print advertising materials will communicate to your readers that you are a successful business.

When considering print materials for your business, you may also want to think about sustainability. For example, using materials made with recycled paper will communicate to customers that you are concerned about the environment.

When choosing print materials, also consider those who may not have access to the internet, as these people will only have your marketing materials to rely on for further information about your business.

Graphics

Using illustrations, photography and logos in your print advertising can take it to the next level. Integrating graphic elements with the headlines in your print advertising will definitely get attention. In fact, it was proven by an American university that images garner more attention than words do. Of course, this doesn’t mean that copy should be given less attention in your print advertising.

Layout

Layout represents the bringing together of all elements – copy, colour and graphics – in your print advertising. Every layout needs some sort of focal point, as this is what will attract the attention necessary to get a reader interested in your message. Following the focal point, the white space in your advertising is next on the list of importance, followed by graphics and text.

Never underestimating the power of your print advertising will result in a successful campaign every time.

How to Get Your Business Out there without Cards

The business card is certainly a time-tested way of letting people know about your venture. The beauty of business cards is that they can be left virtually anywhere. Business cards also make it incredibly easy for anyone to reach you should they be interested in what you have to offer.

But there is another product taking the business world by storm: the business card sticker. Offering just as much versatility as the traditional business card, the business card sticker offers many benefits to both you and your potential customers. Business card stickers are simply your business information, printed onto inkjet labels.

Use it as a Name Badge

Instead of simply writing your name on a name tag, why not use a business card sticker? This can make a huge impact the next time you’re at a meeting or event. Not only does using a sticker allow you to provide all of your business information at a glance, but it also eliminates the possibility that your name or business title will be incorrectly spelled or interpreted.

Unlike having to fumble in your briefcase or pockets for a business card when someone states their interest at an event, you can simply show them your name tag with the sticker attached, and they can get the information they need right away.

Perfect for Presentations

If you have a presentation to make or are handing out promotional materials, little is as effective as the business card sticker. Whether you attach it to a presentation folder or a t-shirt, it is instantly different and will get attention as a result.

Business card stickers are also exceedingly professional. Their neat and clean appearance cannot be rivalled by traditional, yet messy forms of advertising like brochures, which can easily become disorganised in a folder when opened.

The ability of a business card stick to provide all of the needed information can definitely be an advantage at presentations, where those who have your folder can instantly have contact information. The adhesive nature of the business sticker means that it will always be where it was placed, making your business information easy to find whether your potential customer looked at it 3 days or 3 months ago.

The Best Travel Companion

Whether you travel for business or pleasure, the business card sticker can help you to land clients while you’re on the go. Simply stick one on your luggage tag. There’s no need to worry about the shifting or falling out that can happen when you insert a business card into your luggage tag. With a sticker that stays on your luggage tag, you can attract the eyes of potential customers throughout each stage of your journey.

Place it on Your Invoices

The simple application of a sticker to the bottom of an invoice can work wonders. Or, if your sticker design is fun and creative, you can give them to customers as a gift from your business, which they can then use on their own business or work items.

Don’t forget to add your Logo

In addition to all of the textual information a business sticker can provide, it can also help you to brand your business. Whether it appears in full colour or as a watermark, your logo will be seen whenever a potential customer looks at your presentation folder, luggage tag or other item.

It always helps to have business card stickers handy for any eventuality. If you’re a business owner who attends a lot of networking events, then you are sure to benefit from a set of business card stickers in your portfolio or briefcase. And when you’re on your way to an event, you can add your business information quickly and easily, saving you loads of time.

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Five Reasons You Should Use an Established Printing Company

For businesses in many different industries, using security labels these days is essential for protection as well as for peace of mind. These labels are now commonly used in a wide variety of sectors, from industrial and commercial through to retail. The right security labels can provide you with a simple, effective and affordable way of keeping track of assets and equipment, making identification and tracking quick and convenient.

The first thing to do is find a suitable provider for your labels. This will enable you to look at exactly what your options are. You can then make an informed decision with regards to which is most likely to suit your needs. Look for a reputable and established company that offers high quality labels to cater for your needs.

There are many ways in which you can benefit by making sure the provider you use is an established and reputable one. Some of the key benefits include:

1) Peace of mind: No matter what sort of service or product you are investing in, you always benefit from increased peace of mind when you choose a reputable provider. When you get your labels from a company with a solid background in this field you can boost the chances of being able to get the perfect product.

2) Excellent quality labels for your business: Using a company with a lot of experience in this field can increase the chances of getting excellent quality when it comes to your business security labels. An established provider will offer a choice of materials for your labels, so you can look forward to durability as well as suitability.

3) Exemplary customer service: The longevity and reputation of a provider is partly based on the provision of excellent customer service. This means that by going through a reputable provider that has been in this business for some time, you can look forward to exemplary service levels. This in turn will ensure you benefit from a stress-free purchasing experience when it comes to your security labels.

4) Reliability: If you want to ensure the service you get is reliable, you will find that using an established label company is the ideal solution. Without providing a reliable service, companies such as these don’t tend to be around for long. Those that have been in the industry for some time are likely to be known for the high level of reliability offered.

5) Expertise: With an experienced label company, you also benefit from the expertise of those who have been in this field for some time. This means that you can easily get advice and assistance from professionals who know these products inside out. You can therefore reduce the risk of ending up with the wrong product for your needs.

Another thing to look at is the range of additional labelling and printing products and services that the company offers. By finding a provider that is able to offer a range of products and services, you can ensure that the same company is able to cater for your needs in the future as well as catering for your immediate labelling requirements. This can help to save you time and inconvenience in the long run.

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Understanding Thermal Ribbons

The security of your products can be increased by using different measures such as security labels. One type of security label is the thermal ribbon. Available in several types, the thermal wax ribbon is used in a thermal printer and can handle the printing of very fine images.

Thermal ribbons are usually black in colour, but can also be blue or red, and are best used in situations where long-term labelling is required.

Choosing the right kind of thermal ribbon is crucial, as this will ensure that your labels are printed with the level of durability required for your application. The wrong label can result in the entire job being unable to be used. For the printer, the wrong type can force print operators to reduce printer speed, increasing the overall time for completion of the printing job.

Thermal Wax Ribbon

The thermal wax ribbon allows printing to be done at lower temperatures due to its lower melting point. It has a high percentage of wax-based substances in its colorant portion. Because thermal wax ribbons are softer, they are best used in situations where very little abrasion or physical contact will occur, or where printing isn’t needed for a long period of time.

This type of ribbon is coated with wax-based ink. During printing, the heat from the printer head will melt the ink and transfer it to the label’s surface.

Most often, the thermal wax ribbon is used to label shelves and bins, appears on garment tags and price tickets, and in various warehouse applications as well as compliance labelling.

Resin Ribbons

Resin ribbons are used for situations where printing on plastic labels is required. The ink of a resin ribbon will either dissolve into or adhere to a plastic surface of a blank thermal label. This allows it to become very durable.

A plastic resin ribbon can withstand both sunlight and exposure to all kinds of weather. It can also withstand full immersion in water. Sometimes of resin ribbons are chemical-resistant and oil-resistant. These labels are most often employed in the manufacture of aircraft and automotive parts, being visible on items stored outside as well as on vessels containing hazardous chemicals that need to remain identifiable in changing conditions.

Other typical applications using resin ribbons include circuit board labels and agency-recognised labels.

Wax/Resin

This type of ribbon is a combination of wax and resin, with a higher percentage of resin. Consisting of two or more layers, the wax/resin ribbon has a high melting point. They also offer more resistance to abrasions, scratches and smudges.

The printing process for wax/resin labels is very similar to the thermal wax ribbon, where wax and resin-based ink is melted to transfer to the surface. This type of printing results in a clear and sharp image with higher durability than its wax counterpart.

This type of ribbon, like its thermal wax counterpart, can be used for shelves, bins, garments, warehouses and price tickets. They are also seen on horticulture tags and healthcare labels.

Before You Order

Before ordering any type of thermal ribbon, it can be a good idea to first request a sample of each from the printer. This is because the print quality between ribbon types can vary widely, and if you’re having your labels professionally printed, you will want to ensure that you only pay for a single job.

On the other hand, it is possible to improve the print quality if you do choose the wrong labels for your application. For example, the printer will be able to change the settings for speed and temperature. While this may not always be the solution, it can’t hurt to ask your printer if they can do this in the event that the wrong ribbon is chosen.

Gold Foiling

Gold foiling, also known as hot foiling or hot foil printing remains one of the most popular means to transfer words and images onto various media without the need for ink. Gold foiling is not a new process; in fact, it goes back to the Dark Ages, where monks would use the foiling process to decorate the hand-produced books they created.

Today, the same attractive effect can be had, but with a much wider range of materials. Today’s foiling process goes beyond that of the printing of inkjet labels to use not only gold, silver or copper foil, but also metallic and matte colours, and even holographic foil.

The Machine

Hot foiling uses a machine that heats the material to 200 degrees Celsius. Once heating is complete, the machine applies pressure to adhere the foil to the material being printed on. A negative plate is positioned and then heated, which releases the foil. Although a high temperature is needed in order for this release to occur, the required temperature will vary widely and depend on that material that the foil will be transferred onto.

Hot foil machines can be either standalone and offline, or be in-line with an attachment to a printing press or similar peripherals. Most hot foil machines are sheet-fed, but there are some which are web-fed. Regardless, both require a sophisticated handling system in order to position the substrate and foil correctly between the cylinders or plates that will transfer it to the media being printed.

The Adhesive and Other Materials

As with any printing, the adhesive used is critical in foil printing. Commonly, the adhesive used in foil printing consists of acrylic co-polymer using water as a diluent. A low-quality adhesive will result in an inability of the foil to stretch, leaving cracks. Poor adhesive will also cause the print to lose its softness and smoothness after only a few washes.

Other components of the hot foil include a polyester carrier, a release layer and a number of metal, lacquer and image layers. There is also an outer adhesive layer, called the adhesive sizing layer.

The Processes

There are a few processes by which foil can be printed onto various materials.

Round-Round

The round-round method works in a similar fashion to a printing press. Dies are mounted on a cylinder that rotates in sync with a counter-cylinder, with the substrate on one and the foil on the other. As they roll, the two are brought together.

Round-Flat

The round-flat method uses a rotating cylinder to apply the foil. In this scenario, the die chase moves in a horizontal manner, synchronising with the cylinder. This allows for the delivery of a narrow linear zone of pressure where all of the necessary elements meet.

Flat-Flat

The flat-flat method works much in the same way that flat-bed die cutters do. Foiling dies are either affixed to a honeycomb chase to allow for flexible positioning, or are in a fixed position between the chase and the lower counter plate, which can be mounted with die counterparts or be completely flat. The press joins upper and lower elements and delivers uniform pressure.

Hot foiling remains the only real way to print glossy silver or gold that will allow it to keep its gloss without drying out. Today’s process offers many colour choices as well as Pantone colour matching. When considering the hot foil process, it’s important to keep in mind that only one colour can be printed at a time and that full-colour capability is not available. As well, there will be variations present in each print, as foil is very easily wrinkled and otherwise changed.

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Should you Rebrand Your Business on Your Own?

There are a few questions to ask yourself if you wish to rebrand. One of the most important of these is whether you should rebrand on your own or hire a company to help you.

Questions to Ask

Before you make the decision to rebrand, you might wish to consider a few things. One of these is to think about what makes you stand out from the rest. After you have this information, you might want to think about what kinds of values you wish to be associated with. Finally, ask yourself whether or not you have a vision or a mission statement as well as what kind of personality your brand has. Then, and only then should you consider whether to rebrand on your own or to call a professional.

Rebranding your labels and other marketing material

Doing the most effective rebranding possible begins with obtaining the knowledge of an expert. Remember, rebranding means a change of everything, from your advertising materials right down to your security labels. A graphic designer can do a lot to assist you with creating a refreshed brand that will have an impact on your customers.

The good thing about graphic design is that it often goes hand-in-hand with printing. This means that any professional printer you hire for the printing of your clothing or advertisements will likely have its own in-house graphics department. The experts in this department will have the marketing know-how to give you priceless advice about the best ways to rebrand your business.

Get More Than One Opinion

Where the rebranding of any company is concerned, it’s best to get more than one opinion. Finding out what more than one designer thinks will give you a clearer picture of where you think your rebranding efforts should go. Those less tangible elements of your brand, such as its tone and feel can be addressed by graphic designers and printers.

Provide Enough Information

Every rebranding effort requires sufficient information to be presented to the graphic designer and printer. Without it, your whole rebranding team is shooting in the dark. Therefore, ensure that you provide enough information about your products, existing and ideal customers, business background and current status of your company in the market. You will also want to ensure you have given enough information with regard to whether or not you see your company growing in the next few years.

You might also wish to explain why you want to rebrand your company. This is important, as it could save you money if your team of experts doesn’t think that rebranding is necessary or will help. In the same vein, you will want to communicate to your team what you hope to achieve from rebranding your business.

Don’t forget to communicate to your team what you like and dislike in terms of marketing. To illustrate this, provide samples of magazine ads, logos and fonts that you find attractive. It’s also vital to have some idea of your budget so that you don’t spend more than you can afford on your rebranding efforts.

Of course, always ask for samples from your chosen printer or designer. These will help you decide who will be working on your company rebrand. It’s also a good idea to go with your gut; a designer who feels right to you most likely is the right one to work with. Finally, ensure that your designer has plenty of room for creativity, as this will get you the best result.

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Sending Artwork to a Printing Company? Keep These Tips in Mind

Even if you’ve designed your own inkjet labels or print marketing material and they look great on your computer, things can change very rapidly once you send your artwork to a printing company. That being said, there are several tips to keep in mind before you send that can save you a lot of time, money and frustration.

RGB or CMYK?

Although you may have done all of your label or print advertising designs using RGB colour, you should be aware that every printing company will print in CMYK colour. Supplying a printing company with files using RGB will result in a tone shift to CMYK colours. This can mean a change in the colour of several elements. That being said, the best thing to do before sending any materials to a printing company is to convert the document to CMYK colour first.

Spot or Pantone colours can be used, but these will be considered to be special colours. These are usually part of bespoke printing orders, and can be more expensive to complete.

File Formats

Many printing companies will gladly accept the popular .jpg or .jpeg format when sending images. However, many will require customers to send files in .pdf format. This is because the text contained in .pdf files is very sharp, allowing for incredibly readable printing, where .jpgs are often composed of many layers, which can make text look blurry once printed.

Watch Out For Creep

If you are hiring a printing company to produce a brochure with multiple pages, you may encounter the issue of ‘creep’ or ‘push out’ when sending your documents to the printer. This phenomenon occurs when several sheets of paper have been folded at once, forcing those sheets located in the centre to travel further around the spine. This also causes the sheets located on the outside to be shorter. From the printer standpoint, this can make the process very complicated when it’s time for the document to be trimmed.

Bleeding

Many customers wonder whether they have to supply their documents to a printing company with ‘bleed’ already inserted. Bleed occurs when a document is printed at a slightly bigger size than is required, and then trimmed to its original size when printing has finished. Most printing companies will require bleed to be inserted prior to sending your documents.

Using Images from the Internet

When considering the use of images from the internet in your print materials, it’s recommended that you do so with caution. If the image you are considering for use in your documents is too large to view unless you zoom out, it is likely suitable for printing. Simply choosing a web image with 72 dpi (dots per inch) that is exactly the size you need it at its maximum is too low in resolution, and will be pixelated and blurry once printed.

Type of Print Material

Although the material you choose for your printing is – and should be – a personal choice, there are some considerations to keep in mind. First and foremost, the materials you choose will depend on the purpose of the final product. For instance, if you are having a flyer, brochure or leaflet printed, a material that’s been coated with some sort of gloss or silk is best, as these will hold colour well. Also, the vibrancy of colour can be assured when this type of material is used.

Items that will come in contact with pen ink, such as letterhead, should be printed onto material that both uncoated and porous. This will ensure that any pen ink will be absorbed efficiently, preventing smudging.

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Getting Special Effects with Special Inks

There’s no better way to get attention than with special effects. And when printing labels, whether it is for a line of products or security labels, one of the easiest ways to get those special effects is by using ink. Special effects draw attention to one or more aspects of a label, and can be used on several different label types. Some of these specialised inks are covered below.

Thermochromic Ink

Although they may be thought of as novelty inks, thermochromic ink is actually quite useful. This type of ink is affected by temperature. One example is an ink that changes colour when the desired coolness of a beverage is achieved. Thermochromic ink can also be used to prevent burns, changing colour when a liquid has cooled to a safe temperature.

Thermochromic inks are typically not as vibrant as their pigmented counterparts because their pigment is protected inside a capsule, which itself takes up volume. As well, the capsule itself doesn’t contain any colour. This means that printing with thermochromic ink requires a high film weight.

Pearlescent Ink

Pearlescent ink is available in a vast range of effects and colours. This type of ink prints best using a flexographic or screen unit due to the particle size of its pigments. This type of ink contains natural mica flake covered with metallic oxide, usually iron oxide or titanium). The nature of this specialised ink can be seen when rays of light are reflected onto the paint, and then refracted and scattered. The visual qualities of pearls can be seen when light interacts with these multiple surfaces.

Phosphorescent Ink

Otherwise known as ‘glow in the dark’, phosphorescent ink is using in all manner of applications. Phosphorescent ink glows in the dark once it’s been ‘charged’ by holding it up to some sort of light source.

The pigments in this ink are photo-luminescent. They absorb energy from any ambient light source, and can be recharged any number of times. Although the ink itself is transparent, the glow that its photoluminescent pigments emit can last as long as two hours. Phosphorescent ink usually appears to be green or blue in colour, with the green-coloured ink offering a much more intense glow than the blue. The highest quality glow-in-the-dark effect can be obtained when this ink is screen printed or printed using a flexographic process.

Photochromic Ink

UV light is the stimulant for this ink type, which changes from a clear appearance to coloured when hit by the sun’s rays. To be more specific, the effect of photochromic ink is triggered by long-wave UV rays. When an object printed with photochromic ink has been removed from sunlight, its colour will gradually return to its former state. Because this type of special effect ink is transparent, it is generally recommended that printing occur over an opaque white substrate for the maximum effect.

Fluorescent Ink

Fluorescent ink draws attention to anything on which it is printed due to its incredibly bright and vibrant hues. Fluorescent ink can provide a vintage feel, add zest to a design or be used on children’s products. This type of ‘neon’ ink is also available in different formulations where printing on dark colours is required.

Reflective Ink

This type of ink, when exposed to a focused beam of light will reflect a glittering bright image at the light source. Reflective ink contains millions of light-reflective microspheres and is best suited for applications where safety is a concern. Some examples of reflective ink include those found on athletic pants, police jackets and construction worker vests.

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