How Stick-On Labels Can Increase Your Visibility

As a business owner, you’re always looking for ways to keep your name at the forefront of customers’ minds. One very affordable, fun and easy way to do this is with stick-on product labels. You may already be using labels to identify and ship your products, but you can also use them in other ways to make your business stand out from the crowd.

The Benefits of Stick-On Labels

Not only are these kinds of inkjet labels affordable, but they’re also incredibly versatile, able to be placed just about anywhere on just about anything. Plus, you can put whatever you want on your labels. For example, your business may have a great slogan that you may want to make more visible. This is possible with the stick-on label. You can also use these kinds of labels to direct customers to your website.

Versatility and Added Information

Stick-on labels can be produced in large or small volumes, and in a wide variety of colours and designs. If there is not enough room on your product label for all of the information you wish to share with customers, a stick-on label can be a great way to add it. If your food product contains no preservatives, for example, these handy labels can provide that information.

Sealing the Deal

If your product comes in a box or bag, the stick-on label can be used as a secondary seal. Not only will it add a bit of extra security to the package – customers can instantly know if someone else tried to open it by the broken seal – but it can also add some personalisation to your products. Again, virtually anything can be placed on these kinds of labels, from graphic images to your full logo. There’s no limit but your imagination.

Just for Fun

Stick-on labels can also be a way to add some whimsy to the purchase process. If you own a physical store, you can hand stickers to your customers and their children, or place them inside their product purchase bags. Even invoices and other mail-outs can be accompanied by a sticker, which will help your customer to remember their positive purchasing experience with you.

Indeed, if your customers place your stickers on their belongings, hundreds of pairs of eyes could be exposed to your business without you having to lift a finger.

Make Customers Feel Important

A customer who feels special will be more inclined to buy from you. Let them know you’re interested in helping them save time by including a return address sticker with your mailings or products. You can also communicate their importance by treating every product that’s sent to them as important. Your stickers can alert shipping staff to the fact that a product must be urgently delivered, is fragile or requires special priority.

You can also use stick-on labels to make customers feel important on special occasions. If a customer’s birthday is coming up, you can send your best wishes with a stick-on label. You can also send congratulations to a customer who’s been purchasing from you for a certain period of time, to inspire more long-term purchases.

Back in the Office

What about the use of stick-on labels on your own turf? These kinds of labels can also go a long way at your headquarters, helping you to identify files, product bins and much more. There really is no end to what you can use these kinds of labels for at your business location.

Labels are the most powerful and affordable business tool there is. Whether you design them yourself or take advantage of your printer’s design team, there are several ways to use labels for your sales and office efficiency.

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Top 5 Tips on Printing Sticky Labels for Businesses

sticky labelsWhether using an inkjet or laser printer, printing sticky inkjet laser labels can be a bit of a headache for businesses. It may be a matter of incorrect alignment, paper jams and misfeeds, printing in the wrong direction, or any other number of mistakes that can cause a great deal of frustration and waste valuable time.

The following are some tips for hassle-free printing of inkjet laser labels for your business: 

1) Make Sure you Have the Correct Labels for your Job

Some labels are specially designed for inkjet printers, others for laser printers; labels come in all different sizes, shapes and textures. Avoid jams and printer damage by checking whether the labels are suitable for your printer; for example, many glossy labels cannot be used with inkjet printers. Make sure to enter the label brand, size and product number before printing for maximum printing performance.

2) Use a Template to Create your Labels

Many different label templates are available through a variety of word processing, desktop publishing, and design programs, or through label companies who provide their own label printing software. Templates can be used for a variety of business printing needs, from a single label to mass mailings, and from address labels to special-shaped sticky labels. Many templates have a range of features so you can customise your labels; add images (i.e., company logo); use different font types/sizes; mail merge; and more. In addition to making it easier to design labels, template software may also provide instructions for how to feed the label sheets into your printer, and offer different printing options.

3) Print a Test Page

You should print a test page to save time, frustration, and a potential waste of expensive inkjet laser labels. Regardless of how careful you are, it’s not always easy to predict whether your labels will print correctly. First do a print preview on-screen to view the page. You should then print a sample on a plain sheet of paper. For mailing labels, make sure the font and background are clear enough for the post office to read easily.

4) Check the Alignment of the Text

Put your test page on top of the label sheet and hold it up to a light. If the alignment is off, try centering the text within the label cell; allow at least a 2mm space between your text and the edge. Using a single sheet feeder to print one or two sheets at a time can also help with alignment.

5) Make Sure Label Sheets are Being Properly Fed into the Printer

Fan the stack of label sheets before loading; keep in mind that bent or curled corners can lead to jams. Top label makers suggest placing the label sheets in the tray on top of 25 sheets of plain paper. Make sure each sheet only goes through the printer once; trying to print a second time on the same label sheet can cause labels or adhesive to get stuck inside the printer.

By keeping these tips in mind, your business will be able to print professional-quality inkjet/laser labels with ease alternatively, let the professionals do it for you. Contact us today on 01530 830 770.