Electronic Article Surveillance Types

img_product_asset_lgeIf you’ve ever seen someone walk out of a store with their goods only to be stopped by an alarm, then you’ve witnessed EAS, or Electronic Article Surveillance in action. EAS allows for the shoplifting of goods to be prevented in all manner of stores around the world.

EAS’s inception was during the 1970s, when clothing retailers wanted to protect their merchandise. The type of protection then were the formidable plastic security labels, which provided visibility in addition to a forbidding appearance. So not only were the tags able to be clearly seen by everyone in the store, and so easily identified if removed, but thieves were aware or this. In addition, their bulky appearance made them look very difficult to remove.

The difficulty of removal of these tags was indeed accurate; only a special machine located behind the check-out counter was capable of removing the tags without damaging the apparel to which they were affixed.

Ink and Sensor Pins and Tags

Ink tags and pins will display tampering by leaking ink. But how is this an EAS solution? They can be used in conjunction with sensor security labels to add a second layer of protection. But it isn’t only soft items like clothing that can be protected with this type of tag; sensor tags can also be used to protect bottles, jewellery and electronics.

Source Tagging

Source tagging is a concept which allows for both time and money to be saved. A security label is attached by the product manufacturer or packaging personnel to products prior to shipping them to stores. This benefits both the store owner and the manufacturer, because both sides can see the product’s journey from beginning to end, as well as being able to see whether items have been tampered with during the trip. For clothing, these source tags can be sewn right into the garment so that they’re out of sight.

Source tagging offers manufacturers a way to secure their items without the high cost that other forms of EAS can incur.

Tag Recirculation

The recirculation of sensor tags is a concept that is very popular today. Clothing manufacturers need only affix any reusable tag on clothing in the factory. Doing so at this level ensures that clothing is immediately ready to sell once it arrives at its retail destination. Tags are removed at the point of sale, collected by a service and then repackaged at a processing centre before being sent back to clothing manufacturers to be reused.

The Future of EAS?

In addition to EAS, RFID is offering much in the way of protection for all manner of items. RFID tags can be only a few millimetres in size, making them extremely easy to conceal. This type of tag transmits information about a product over a wireless network, allowing for the tracking of items to take place effortlessly. RFID security labels are being chosen to replace the very common bar code system used in many factory settings. Because, unlike bar codes, RFID tags can still be read even if they are not completely visible.

It is for these and many other reasons that the future of theft prevention could see electronic article surveillance and RFID technologies being combined to provide a single source for the accurate, efficient and secure tracking of all manner of products. As well, this combined technology could have several benefits for other warehouse processes such as conducting inventory audits and maintaining levels of inventory. When combined with the power to prevent the theft of merchandise and the many other benefits of both technologies, a combination would certainly offer retailers far more protection than the independent technologies available today.

 

Finding a Company to Provide Pre-printed Inkjet Labels

As a business, you may be looking for outside assistance to help you reduce costs associated with running your company. You may also be looking for ways to reduce the amount of hassle involved in carrying out certain tasks. If this is the case, there are a number of different companies that you can turn to in order to get assistance with a range of different areas. One such service is a bespoke inkjet label printing service. This is ideal for businesses that do not want to have to spend money and time on costly printing equipment. It is also ideal for companies of all sizes from small and medium sized businesses to large corporations.

By using a specialist inkjet label printing company, you can get the perfect pre-printed labels for your needs. Of course, you need to ensure that you use the right provider so that you can benefit from a reliable service as well as high quality. This will also enable you to benefit from a range of additional advantages.

How to find the right provider for your pre-printed inkjet labels

By making sure you find the right provider, you will be able to ensure you get the perfect labels at the right price. Some of the things that you should look for include:

Is the provider an established one? You should make sure that the label printing company you choose is established in this field. Check that they have the necessary expertise and experience to provide you with the right products for your requirements. Also make sure that the company is able to cater for your needs in terms of the level of label printing required.

Is the company a reputable one? The last thing any growing business can afford to do is take on board a provider that is not reliable, does not offer a good level of service, doesn’t resolve issues swiftly, or provides substandard products. You should therefore look at the reputation of the provider in order to benefit from greater peace of mind and to ensure you get the service you need.

Does the provider offer choice? Every business’s needs differ when it comes to pre-printed inkjet labels. You need to determine whether the provider you are considering using is able to offer choice when it comes to this type of product. This could include a choice of paper types or delivery formats for instance, such as labels in sheet form or on rolls. It can also include a choice of delivery timescales, enabling you to enjoy express or standard delivery on your labels.

Does the company offer a cost effective service? With all companies keen to save money these days, looking at cost is important. The right provider will be able to offer an affordable printing service without compromising on quality. This is because they are able to cut out the middle man, which means that they can pass on their own reduced running costs to the customer.

By looking at all of these factors when you are selecting the right label printing company for your needs, you can boost the chances of being able to find the ideal provider and the perfect products for your needs. Looking at reviews of the company will make it easy to determine the quality and reputation of the company you use.

Do Laser Printers Really Use Lasers?

This laser printer is ubiquitous in our daily lives, leading the pack as far as computer printer sales go. But they are also the great deceivers of the printing realm. Because although the word ‘laser’ suggests that a beam of light is what transfers ink to paper, the reality is quite different.

The Laser is Only a Small Part

Despite being included in the name of the process and printing machine, the laser’s role in printing is actually a small one. At its core, the printing process which involves the laser is known as electrophotography and is based on the same two physical principles: static electricity and photo-conductivity. The electrophotographic printing process was invented in 1971, with the first laser printers entering the market in 1984.

The Principles

The principle of electrostatic attraction is that any material can carry a static electric charge, and therefore be attracted to or repelled by another material, dependent on strength and polarity of that charge. In the case of the laser printer, the toner carries a charge which attracts it to the image-carrying areas of the printer’s photoconductor.

The principle of photoconductivity is that some plastic and semiconductors will act in the dark as insulators, but act in the light as conductors. Therefore, if coated with a photoconductive material, any surface will charge in the dark to a high voltage. In the light, an image can be printed on that surface. Any place the light hits is where static electricity will be discharged. This effectively stores an image on the photoconductor in static.

The Photo-Conductive Surface

The surface of a laser printer that is photo-conductive is its drum. Made of metal, the outside of this drum contains one or more plastic layers. In addition to providing a photoconductive surface, the drum provides structural support, as well as temporary image memory during printing.

The surface of the drum serves as an insulator when in darkness, and so takes on a negative charge when it passes in darkness near a charged wire.

Laser Light Scanning

The role of the laser is to ‘paint’ the image to be printed onto the drum. Scanning from side to side, the laser works at the same time the drum is turning. This forms a raster pattern. This exposure of the drum to the laser’s light discharges its negative surface charge to the metal layers beneath, effectively transferring the image there in the form of static electricity.

Making the Image Visible

Once the static image has been transferred, the next step is to make it visible. This is done by introducing small toner particles to the drum’s static-charged surface. The vessel which holds the toner and iron filings is called the developer. This hopper is positioned facing the drum at very close proximity, with a charge equal to that of the drum. This ensures that the toner sticks only to areas where laser light has touched the drum and transferred the image in electro-static form.

As the developer rotates, a thin layer of filings coated with toner is sent toward the drum. The developer’s magnet causes the toner-coated filings to stand on their ends as they move past the drum and define the image in toner.

The Transfer Station

The now toner-defined image on the drum rotates until it is positioned over the paper, placing them both over what is known as a transfer station. Carrying a positive charge, the transfer station attracts the toner from the metal of the drum and transfers it to the paper. Following this action, the drum is cleaned by ‘eraser lights’ and a blade which removes excess toner, returning the drum to its clean state.

The result of the electrophotographic printing process is a printed image onto the paper’s top layer that is made of a very thin, melted plastic layer. This process is often employed where the printing of security labels is required, as it allows for label text to be protected against the ravages of light, weather and temperature.

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Don’t Go Against The Grain with your Labels

The quality of any printed document is vital. Whether a brochure, book, business card or set of inkjet labels, the products you have professionally printed will pass through a number of hands during their lifetimes. Unfortunately, there is one ‘silent killer’ which can render your printed materials practically unusable if overlooked. This killer is not understanding how paper grain affects printed items.

Paper Manufacturing and Printing

During papermaking, pulp is spread across a wire, and paper grains – also known as fibres – align themselves in a single direction, according to how the paper machine moves. This direction will either be parallel to the longest dimension of the sheet, or to the short side of the paper. Grain short paper is the result when fibres align to the paper’s short side, where grain long indicates fibre alignment with the long side of the paper. The direction of the grain will ultimately depend on how that paper has been cut.

During the printing process, paper is exposed to a wide range of conditions that cause it to expand and contract. As well, any glues or moisture that happen to be present will also cause expansion and contraction. In fact, paper fibres running against the grain can expand and contract up to 400% more than those running with the grain.

How Grain Affects Paper After Folding

When folded in a direction that goes against paper grain, there is far less risk of structural damage to the paper. However, if the paper being folded is of a heavier weight, the paper surface can crack. Therefore, the best way to fold paper is by whichever grain direction is parallel to your desired fold or score.

When folding occurs parallel to the grain, far fewer paper fibres get broken, and the fold is much stronger. If there is any doubt, the theory can be tested at home, simply by folding light stock paper in each direction, and then examining the quality of the folds. The fold which will appear cleaner and smoother will be the one that was folded parallel to the paper grain.

Smooth Paper is the Ideal

All printing, including that of inkjet labels relies on paper smoothness. The smoother the paper being printed on, the higher the image and print quality will be. The rougher that a paper’s surface is, image quality in terms of half-tones and solids will suffer. Paper that’s extremely rough will not even hold ink; instead, the roughness will cause ink to flake off or disintegrate when rubbed.

Rough paper will also not display images or print correctly in terms of fineness; for example, if an image contains delicate lines or a font is in fancy scripted format, these details may not accurately display on rough paper. This is because the many varied surfaces of rough paper don’t allow it to come in close enough contact for ink to adhere to it.

Roughness can be worked with

A printing press cannot correct the surface irregularities which cause paper roughness. However, they can be worked with by the application of ink in higher densities. However, this may not necessarily prevent ink from rubbing or flaking off when handled.

Some inkjet labels such as those used on cartons may indicate their grain direction. But if the paper being used doesn’t indicate this, grain direction can be determined simply by looking at the numbers. For example, paper sizes are indicated in width by length format. So if you’re using 11×17 paper. The grain direction would be long, with the paper fibres going in the 17-inch direction. Other times, the long grain side of the paper may appear in bold font.
Many printing production errors can be completely avoided by paying attention to grain direction.

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The Blockout Label: When Should it be Used?

Labels are useful for many reasons. But a label is only as good as it is accurate. And so when the print on labels becomes inaccurate, outdated or redundant, it’s important to be able to correct or, at least, cover up this information as quickly and easily as possible. The blockout or opaque label offers a solution for problematic inkjet labels.

Blockout labels work because they contain an opaque coating on the front or back of the label face, use an adhesive that is opaque, or are completely constructed of opaque material. This type of label also exists in combinations of the three. Where adhesive is concerned, common colours include black, grey or dark blue. However, opaque adhesives do exist in a number of other colours.

Potential Requirements

The purpose of the opaque label is to quickly cover up the information on existing thermal, laser or inkjet labels. And there are many reasons why this kind of label may be required.

Packaging Re-Use

Opaque labels can help companies avoid the continuous and expensive manufacture of packaging. For example, the packages in which stock is delivered do not have to be rendered unusable. They can be easily re-purposed by using opaque labels to cover up outdated shipping information or addresses.

Maintenance of Filing and Stock Systems

Another way an opaque label can be of great benefit is in the office and the warehouse. Instead of paying for new file folders or damaging existing folders by ripping their labels off, all that’s needed is to apply an opaque label. These can also work well in cases where a well-established stock layout needs to maintain its integrity. Using an opaque label can allow for information to be neatly and completely covered so that there is no risk for mishandling or misplacing of files and items.

Accurate Information

The updating of information is one popular use of the opaque label. Companies who have printed promotional materials or special packaging may use the opaque label to cover up information that is no longer accurate. Most of the time, this is done in order to save money. Instead of having an entire run of brochures or packaging re-printed in order to reflect a small change such as a different address, an opaque label placed carefully over the incorrect information, and then filling in the updated address is all that’s needed.

Increased Legibility

Where errors in label choice, design or ink type have caused print to become illegible, opaque labels can save the day. They provide a solid background onto which new information can be printed, and any bold colours or designs that previously interfered with print readability can be covered. Here as well, business owners can save money, as they can avoid the added cost and time investment of having to redesign and reprint their labels.

Health and Security

Blockout labels are often used on pharmaceutical products to ensure that no inaccurate information is visible to the reader or recipient. As well, these labels can be used to completely prevent sensitive or critical information from being seen and read by unauthorised parties.

One of the greatest advantages of the blockout label is the fact that it can not only be pre-printed with updated or correct information; these labels are also available in a wide range of colours to suit virtually any product. A lot of printing companies follow the Pantone standard for printing, which means that any chosen colour can be accurately reproduced on a printer.

Available in A4 sheets or rolls, opaque labels can usually be printed in a range of colours and to client specifications. Where opaque labels are not an option, consider layering standard labels until the original print is no longer visible, or choose labels of a thicker width, such as polyester labels to cover up unwanted information.

Making The Right Label Printing Choices

There are several elements to ensuring that your labels are printed correctly by professionals. These include your label design, desired colours and type of paper being printed on. But the manner in which your inkjet labels are printed can also make a big difference. And here, your choices will be digital and lithographic printing. Each has its own set of benefits and disadvantages.

The Digital v. Lithographic Difference

Digital printing sees your image being sent right from your or your chosen printing company’s computer to printed form without any steps in between. Lithographic printing involves first burning the received image onto a plate, which is transferred to a rubber medium and then printed.

Colour Quality

Lithographic printing is great if you need the colours on your labels to match Pantone colours. This is because the lithographic printing process uses Pantone brand ink. Pantone represents the industry standard for colour. This is a benefit because regardless of the printer you choose, as long as you have chosen to use Pantone colours in your design, your printer can match the inks exactly. This means far less guess work and adjustment to the colours on your labels and ultimately, less time for the completion of your printing job.

Labels that are printed using the digital method will have no standard by which to match colour; instead, colour needs to be simulated by matching cyan, magenta, yellow and black in particular combinations. In some cases, a professional printer will have printing presses equipped with high-quality systems for matching colours. When in doubt, it’s best to ask your chosen printer.

Cost

Because digital printing takes less time for set-up, less of a cost tends to be involved. As well, usually with digital printing there are no initial costs or minimum print runs to be concerned about before your labels are printed. For labels needing various names, numerical sequences or addresses, digital printing can offer a cost-effective choice.

The fact that plates need to be created adds cost to the lithographic option. This type of printing requires proofing to ensure that the correct finish and colours are being produced which also adds to the cost. However, the more labels you plan to print, the lower the cost the job will be.

Proofing Time

Any quality printer will provide a proof of your printing job. Lithographic proofs, as with the actual print job will require a plate to be made. As well, the printing press will need to be set up to make the proof. Digital proofs offer accuracy, as the printed proof you receive will look exactly like the final product.

Choice of Materials

Thanks to recent technological advances, digital printing can be done on a number of materials of varying finishes and weights. However, if you want your printing done on an unusual or rarely-used material, the lithographic printing process can offer a high degree of reliability as well.

How Long Will It Take?

The lithographic printing process requires drying time, simply because of the way in which ink is transferred to the material during printing. Thus, it can take several days before printing can be considered to be completed. But with digital printing, you can often pick up your labels 24 hours after having sent the artwork to your printer.

As stated earlier, there are many considerations when you wish to have labels printed professionally. At the end of the day, your chosen printing method will depend not only on the length of time you wish to wait, but what kind of quality you want your labels to have, as well as what material you are printing your labels on.

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Choosing the Best RFID Tags for your Business

When you need to be able to securely monitor all of your products, RFID is a sound choice. With RFID standards and technology having evolved in just a few years’ time, your options are many. The great news is that all RFID security labels can add a formidable level of protection to your business. But beyond this is to ensure that the tags you choose are the best possible choice for your requirements.

Begin with your Items

What kinds of items are you looking to be able to track? This is the first and most important question to ask yourself when choosing the right RFID tags for your business. Virtually anything can be secured with RFID, but some items will require bespoke tags or those made of certain materials.

If the products you wish to track with RFID already have a tracking device like a barcode, consider how it is attached to your products. It could be embedded, printed, bolted or sewn in or onto them. It also could take different forms, such as a hanging tag or label. Whatever the case, an RFID tag is likely to be able to be affixed to your products in the same ways, and thus may be capable of replacing your current system. Of course, RFID tags can offer a very good complement to an existing security method.

Environmental Conditions

Where the weather and temperature would affect the kinds of RFID tags that were able to be chosen, today it’s more about the environment in which products are being stored at retail locations. For example, clothing not yet ready for the sales floor may be stored in a drawer, while another type of product may be hung on hooks. Certain types of storage will require particular reading capability.

How Much?

Of course, the cost is always a consideration and RFID tags are no exception. Available in a wide range of costs that can be as small as a few pence to over £60 per tag, the most cost-efficient tags are those used for retail purposes and are of the passive RFID type. Only those tags considered to be active and used for specialised purposes can provide the additional functionality which often manifests itself in a higher cost.

Generally-speaking, the more the item being protected is worth, the higher the cost the RFID tag will be to protect it. However, these high-value items can see their tags lasting for many decades, as they often also store information in the form of maintenance history for as long as an item is in use or storage.

Tags which combine the ability to manage inventory along with deterring theft can also be of great benefit to a business owner. Again, while these can be expensive, they are also able to be reused, which results in greater cost savings over the long run.

Another way for the business wanting to use RFID tags to increase security is to avoid the purchase of a different tag for every product category. Instead, they can standardise a few tags.

Tags are an important part of RFID Security

It’s important to ensure that the tags you’ve selected are well aligned with the items you need to track. Only then will you be able to narrow a wide selection of tags down to the most appropriate few that will work most efficiently for you. Having only a few tags will also make it much easier when the time comes to test them in the warehouse or sales floor.

Investing the time into choosing the right RFID tag for your business will result in a product that not only secures your items, but that also provides your business with the metrics it needs to increase value to customers even further.

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Are Your Labels Sitting Around? Here’s How to put them to good use

Thinking about any kind of printing label likely brings to mind the use of a printer. After all, that’s what most labels are for these days – for printing information on. But there are actually many other ways you can use your labels that don’t involve using a printer at all.

A Personal Touch

With the holidays quickly approaching, the more creative you are the better. So if your labels have been sitting around waiting to be used, why not use them to get personal? Whether you’re writing a letter, putting your name on a gift or simply want to communicate on a different level with customers, hand-writing your inkjet labels will certainly give that personal touch.

Now, there’s nothing saying that you need the skills of a professional calligrapher to impress your recipients. In fact, your regular handwriting will probably be enough to impress in a day and age where handwriting is more of a dying art. But one word of caution: once you’ve decided to hand-write your labels, ensure you’ve left yourself enough time, as doing it this way will take longer than if you were to use a printer.

Fancy Family Dinners

If you’re hosting a Christmas or other formal dinner at your home, your labels can play an important part. You can make simple place cards by folding a piece of cardstock paper, and then sticking a label to it. Then, simply write the person’s name on it. You can also make it more fun by leaving a coloured pencil at each seat, and letting guests decorate their own labels.

If you’ve run out of Christmas gift labels, you can give a festive feel to plain labels with a few colours and a few minutes.

De-cluttering with Style

If you have a basement or other storage area that’s full of miscellaneous items, labels can help here too. Permanent inkjet labels are perfect for this purpose, as you can just peel and stick them onto a box you’ve filled with similar items for easy sifting when looking for something you need.

Labels can also come in handy in the kitchen or pantry, where you may have several similar storage containers for things like flour, tea bags, noodles and the like.

Organise for the New Year

It won’t be long before we’ll be bringing in 2016. If your New Year’s resolution is to get more organised, labels can also help with this. If you already have coloured labels, you can devise a colour-coding system. But even plain white labels can be used – just grab some coloured pencils.

Where differences in colour won’t suffice, you can also add notes to your labels. This will assist you with knowing what items go where. If you already have labels that need to be used, you can get to work almost immediately. If you need to purchase labels, consider what you will be attaching them to, as both permanent and temporary labels are available.

The possibilities for using labels to organise are virtually endless. Whether you need to track chores at home, or keep an eye on business files or schedules, using coloured labels is a very handy system to use.

Using your labels for the tasks above also has other benefits. Over time, labels can become less adhesive. And if they’re not being used, they are costing you money. By using them now, you can ensure they’re being used for as long as possible before having to go out and purchase new labels. And if you normally have a hard time getting your labels to align properly in a printer, handwriting and decorating them by hand can provide a stress-free solution.

Follow These Tips for Perfect Labels

Regardless of your reason for printing labels yourself or getting them printed by a company, one fact remains: your labels must be as close to perfect as possible. The reason for this is that anything you print, including labels, will be a direct reflection of you, your business or both.

But if there’s anything we all know for certain, it’s that mistakes can – and do – happen that can turn your easy label printing experience into a complete nightmare. But the good news is that each of them is preventable with some expert tips.

Artwork and Bleed

The bleed on label artwork must be adequate. “Bleed” is the amount of artwork which extends beyond the boundaries of the label. Ideally, 3mm of bleed is best for smaller printing such as that which occurs with labels. An inadequate amount of bleed can lead to uneven or incomplete borders and images.

Border

In addition to bleed, as far as label text is concerned, it’s important that it stay within its borders. Otherwise known as an ‘imaginary’ border, this is located a minimum of 5mm from the edge of any document. This provides some space between the label’s edge and its text. Not staying within this border could see your text being cut off once it’s been printed.

Text Size

Interestingly, not every colour of label background will respond well to the same text size. For example, if you want to place white text onto printed black inkjet labels, it’s important to ensure that only black – and not a combination of colours to make black – has been used. If more than one colour has been used, white text will appear blurry. This rule also applies to other colours as well as textures.

Text Format

There are two ways text can be added to a label: vector or raster. For the purpose of label printing, the former is better. This is because vectors are made using mathematical formulas, whilst raster images are made from pixels.

Colour Conversion

Before printing your labels, you must convert the colour type from RGB to CYMK. Not doing so can result in a lot of confusing colours where there once was uniformity. Conversions should also occur if you plan to have your labels printed by a company as opposed to printing them yourself.

Font Conversion

Another confusing element of label printing can be font conversion. Anytime you are using a programme that combines vector artwork and raster images, it`s important to ensure they`ve been converted to outlines before you export them to another file format for printing, such as PDF. And of course, always ensure that the conversion was made successfully before you print.

Images

You may have decided on a great image for your labels. But will it work once it reaches your printer? A common issue is pixelation, which can occur when an image’s resolution is too low. The higher the pixels per inch, or PPI of an image, the clearer it will be when it’s been enlarged.

In general, understanding what makes a label work and what doesn’t is crucial. This can be done by conducting some research into sound label design elements. You can even go online and visit design communities. These communities allow you to upload your artwork and receive feedback from experienced designers, which can be incredibly valuable if you are printing your labels on your own.

If you’ve decided to use a company to print your labels, it can help to ask them questions about the above. Although they’ve likely got it all in hand, asking questions can show you are interested in and want to understand more about what they do.

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Make it Stand Out: Label Design Considerations

Any product that expects to be sold on a shelf today must contain certain information on its label by law. But what about the other areas of the label? Before anyone even gets to reading about the ingredients of or nutrients in a product, they must first be persuaded to pick up that product.

Those few seconds between a customer’s search for a product and physically picking that product up to investigate are all that product developers have to make an impression. So how do you make the inkjet labels on your products stand out enough to get that kind of attention in just a few seconds’ time?

Know What Your Audience Wants

Before you do anything else, you must understand your audience. Only then can you design a product label that’s been geared to them. For example, if your target audience is children, then your packaging may contain bright colours that children will point out to their parents.

The parents, before buying the product will want to know if it’s healthy for their children. And so your label will contain information about this as well. For example, your brightly-coloured label could also communicate that the product inside has an added vitamin, or was made using organic ingredients.

Looks

How do you want your product label to look? The design of your product label is what will attract the customer’s attention. So why not consult with professionals about creating a label that wows the customer? This way, you can use their expertise to communicate your message accurately and clearly.

Ideally, any product label should contain as much information about the product as possible without overwhelming the customer. Information can be communicated in more than one way; for example, you can use images to convey part of the message whilst your product name conveys another.

Flexibility

Although you want to be specific as possible about the information on your label, you may want to consider potential expansion of your product. For example, if you currently only produce a food product in one flavour, you may wish to expand to other flavours. Where this is the case, consider leaving space in your existing label for a different effect, such as a different block of colour or an image. You can even leave room for a QR code if you wish to reach consumers in a digital manner.

Packaging

Your package should complement your label, as well as what’s inside. For example, delicious donuts in a black, windowless box may not be as appealing as the same donuts in a brightly-coloured box with clear windows.

Effects

Today’s printers can apply any number of effects to help labels stand out from the other products on the shelf. Those who specialise in this kind of design whether found independently or as part of printing company staff are the best individuals to consult, as they will know how to best convey your message. But beyond that, they can take that message and apply it throughout the printing process.

Labels can be embossed to give them a smooth and professional look and finish. They can also be enhanced using the hot foil process, which adds an attractive sheen to particular areas of a label. But what these effects can also do is interact with the customer. This is because of their feel as well as their look.

A label that feels good when a customer picks it up will cause the customer to want to keep interacting with it. And if the product inside works well, or tastes good or looks attractive also, then a marketing home run is the result.