Achieving Compliance with Nutrition Labelling

If your business sells food products, it is required by legislation to comply with certain regulations, specifically the Regulation (EU) No, 1169/2011. This regulation covers any and all food information that you make available to your consumer in terms of your product label or other means such as accompanying material, advertising, website, verbal communication or modern technology tools.

Mandatory Information

There is a list of requirements to which all food manufacturers must adhere when creating their food security labels. These requirements cover everything from alcoholic strength and allergens to the name of the food, special storage conditions, country of origin and date of minimum durability, to name but a few.

In addition to declaring the above information, each piece of information also needs to meet requirements in terms of font size. The font for this information must be no less than 1.2mm in height, and must be in Times New Roman face in size 8. Smaller packages having a largest surface area of 80 square centimetres and a height of 0.9mm must also declare mandatory information in Times New Roman font, but at the size of 6.

Principal Field of Vision

All information must be located on packages in such a way as to be in the consumer’s principal field of vision. This is the part of the package most likely to be seen by the consumer when they first glance the product at the time of purchase. The principal field of vision is what allows the consumer to identify a product’s nature, brand name and similar characteristics. In some cases, a product may have more than one principal field of vision. In this instance, a single field of vision must be chosen. This choice falls to the discretion of the food business operator.

Food Product Producers can Volunteer Information

In addition to the mandatory information you must provide to your customers, you can also choose to volunteer information. You can choose to display this information in general or detailed format. The general format will communicate the energy value of your product, where the detailed format will allow you to list their energy, fat, saturate, sugar and salt content. Regardless of the format you choose, if you’re volunteering this information, you’ll also need to include a reference for the intake of your product per average adult.

Label Colours Matter

Regulations stipulate that all nutrition labelling in terms of salt, sugars, saturates and fat follow a ‘traffic light’ colour scheme of green, amber and red. These portions of nutrition security labels should appear only in vibrant colours, and not their pastel counterparts.

In terms of printing these lozenges, the other colours in use on the package, as well as the materials from which the packages material is made from will determine the printing process and colours used. Establishing which colours will be used involves much consideration in terms of how legible and clear the information will be in relation to that colour. And this will require adequate contrast between text and colours used.

Requirements also clearly state the percentage of the lozenge to be coloured, as well as how colour should be used. At least 1/3 of the lozenge is required to be coloured. As well, it is not acceptable to colour just numbers or words, or surround the lozenge with colour.

Allergens

There are also guidelines in place for proper labelling of foods which may contain potential allergens. These guidelines require all food businesses to provide this information on all unpackaged food they sell. This covers food sold at deli counters, served on a catering basis, in sandwich bars and in bakeries.

In ensuring that your food security labels are not only permanent, but easily visible, clear and easy to read and understand, and not misleading, you help to inform the customer about their purchase.

Getting Started with Label Templates

You may need to have labels printed, but maybe don’t require a large number of labels right now. This means you can print labels from home. If you’re interested in giving the printing of your own inkjet labels a go, the first thing you will need is a label template. The template can either be chosen or be created by you.

If you would rather choose your label template from the variety of existing shapes and sizes, you can locate your ideal label shape first, and then find appropriate label size for that shape by searching for the product you intend to label.

When downloading your label template, it’s best to save the file as opposed to opening it. This way, the file will be completely editable and able to be converted to other formats, something that simply opening the file will not allow you to do.

Avery Compatibility

It may be that there is an Avery brand template that you can use for your inkjet labels. But in order to be able to do this, you will need to have an Avery code. If it has one, your label software should contain a set of these codes, although these lists will differ by the label-making software being used.

Where to Begin

Once in your label creation software, you will notice that several labels may appear, each giving you the ability to enter information. The best place to begin entering text is into the label at the top left corner of the page. Once you’ve finished your design and are satisfied with it, you can simply click and drag over it to highlight, copy, and then right-click and choose “Paste” to paste the design into the remainder of labels.

Background and Foreground

If your labels will have an image in addition to the text, it’s advisable to begin with your background image. Ensure that it is faint enough to allow your text to be readable. You’ll also want to confirm the option for formatting and style for all layers that your label template will have.

Another thing to watch for is shifting. This can occur when some elements are too big for the size of the template. If you click off of your template and notice that elements of your labels appear to move, this is a sure sign that adjustments need to be made.

Don’t Print Unless You’ve Tested

It can take a lot of time and effort to design your perfect label. You may be tempted to print your labels right away so that you can see how they look. However, this can be a big risk, as the result may not look exactly like the labels look on the screen of your computer. The best alternative to potentially wasting a lot of labels is to test print them first.

When test printing, don’t use sheets of labels; a plain sheet of paper is best, as this will let you know whether you’ve achieved the proper alignment. Once printed, compare this sheet to your actual labels sheet by holding one up in front of the other. This will instantly tell you whether or not there are any alignment issues.

Mind the Margins

One common and annoying issue with printing labels in the office is that the label doesn’t sit in the centre. In fact, it may only be a few millimetres off in any direction. The good news is that this can be easily corrected by adjusting the margins until the label is sitting at the proper location.

Designing and printing your own labels can be a big job, especially if you’ve never taken this on before. When in doubt, you can get in touch with a professional printer, who may be able to advise you on the best steps to take for perfect labels.

Getting Custom Labels? Your Printer Will Need Answers

Getting custom labels printed by a printing company is much different than printing labels from home. Because your printer will have so many different product available, they will need to know as many details from you as possible about what you require and will ask you questions about them. Thinking about these questions beforehand can save both you and your printer a lot of time in completing your label printing job.

Custom Means Diverse

One thing to know about custom labels is that the options are virtually endless. From shape to colour to size, and adhesives and coatings to materials, anything is possible. And everything has a different cost. So, to get the most accurate quote possible, you not only need to know what types of labels are out there, but what kind of label you are looking to have printed.

Purpose

The first question your printer is likely to ask is about the purpose of your labels, how will they attach to the object, and will it be handled or manipulated? This helps your printer identify what basic category of label you need. Paper is the most popular and cost-effective choice, but it may not do the job if you are want, for example, a set of security labels.

Beyond the base material will be the manner of adhesion; will your labels be permanently stuck on your items, or do you want them to be removable? You may also want labels that can be repositioned but that are durable, such as static cling labels.

After adhesion comes your label coating. Here, you will need to think about the environment your labels will be in. They may require a UV coating to protect them from fading in the sun. Or, perhaps they need to be laminated to protect them from moisture.

What Will Be Done to your Labels?

Beyond the basic physical characteristics of your labels, your printer will want more information about what else may be done to your labels. For example, perhaps after printing your labels will be marked or written on in some way. The reason your printer will want to know this is because this will tell them in what format to produce them. Formats include labels on rolls, on flat sheets and fan folded.

Your printer will also use this information to determine the durability of your labels. A label that will be written on with a marker will require a different durability than which will be printed on later with the heat of a laser jet printer.

Only after all of these determinations have been made can you concentrate on how you want your labels to look.

Aesthetics

Label looks are just as numerous as label types. Your printer will need to know the shape and size of your label as well as the colours you want included, and any other additions to make your label stand out.

Size and Shape

The size of your label will either be a stock size (already available) or a custom size. If the latter, your labels will need to be specially cut, which will add to the cost of your print job. The corners of your labels will also be a consideration; you will need to tell your printer whether you want them to be rounded, square or sharp.

Ink Colour and Type, Additional Features

Next are the colours you want your labels to have. Depending on the number of colours and whether you need exact shade matches, your labels may need to be printed in spot, full or Pantone colour. Finally, if you need your labels to have any other features, such as numbering, embossing, foil, or glossy finish, these will also be something you’ll need to tell your printer.

Although there are many considerations to be made when having your custom labels, the more detailed you can be, the better.

On the Edge: Laminated Piece Production

When lamination is chosen for print materials, the reason is usually to protect those materials from things that can shorten their life. Lamination prevents things like dirt and moisture and handling from causing stains, smudges and creasing. It can be applied with either a matte or gloss finish, and is made of clear plastic which can be placed on one or both sides of a piece. Typically, lamination is applied to both sides.

Among the other options for laminated printing are a wide variety of thicknesses, with the thinner film being applied to items such as information sheets, and thicker films being used to protect items such as first aid documentation.

But there is another way that laminated pieces can be protected, and that is via the type of edge. There are two edges that laminated pieces can be processed with: flush cut and sealed edge.

A Clean Line

The flush cut edge can be easily identified, as it is lamination which has been applied to a piece, and then trimmed even with its edge. This kind of edge offers many advantages to the look of a piece. However, as far as protection is concerned, the edge of the flush cut is not completely sealed. The edges are simply joined together without completely enclosing the edge in film.

The fact that the edge of a flush cut piece is unprotected makes it a poor choice for printed items that will frequently be handled, used in conditions of extreme dampness, or be frequently exposed to contaminants like dirt, which can enter into the seam and cause the lamination to separate.

The best candidates for flush cut lamination are those that use thinner paper, such as business cards, book pages and presentation folders.

A Protected Edge

The sealed edge variety of lamination sees the plastic film being applied to beyond the edges of the printed piece. This allows for the bonding of the laminated sheets to one another all the way around the piece. This complete encapsulation of the document in lamination offers a high degree of protection.

You may ask just how much protection the sealed edge provides. Typically, the sealed edge lamination process produces a lip that overhangs the piece. This overhang lip is usually between 1.8” and 1.2” from the edge of the document. This distance allows for the strong bonding of adhesives so that contaminants cannot enter.

Sealed edge lamination is most commonly seen on items like restaurant menus, ID inkjet labels and the like.

Which to Choose?

The edging you choose for your laminated piece will depend on several factors, not the least of which is the environment the printed item will be in for most of the time. Another consideration are the corners of your laminated pieces, because the thicker the laminate, the more likely it is that any corners will be sharp. Any rounded corners should only be made when the laminate is 5mm or thicker.

Cost may or may not be a factor, depending on your budget. However, when choosing edging for your printed pieces, it’s important to note that one edge is not less costly than another, as there are variables concerning the amount of bulk to be cut and how large a piece of laminate is needed.

Any of the 16 available types of laminate will intensify the colour printed on a piece, as well as enhance its professional look. But care should be taken to ensure that the proper thickness and edge of the laminate is being used for the application of the printed piece, as this will help to preserve its quality for as long as possible.

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The Best Fonts for your Label Printing Job

Many people today design their own artwork to appear on their inkjet labels. Following that, however, the decision will need to be made about the font that will be used on the label. Traditionally, the True Type font was not usually used in commercial printing situations. However, with today’s technology in place, these rules have changed. Still, caution should be taken with the types of fonts you use.

Be Careful with Embedded Fonts

There are many attractive fonts to choose from when designing your labels. However, not all of them will be present on the computers at your chosen printing company. This means that if you send your label through tot your printer with an embedded font, that font will not show up on their screens. This alone can cause a myriad of problems for your entire print job.

If you are using a computer with Windows installed, it’s imperative first to contact your printer and confirm that they will be able to view your chosen font on their computers before deciding to use the font on your labels.

If You Must Have a Font without an Equivalent

Some fonts only have one typeface. For example, the Arial font is available in regular, bold, narrow and italic versions, but the Mistral font is not. As a result, if you wish to use a font like Mistral but use a different typeface, your printer will have to take the font into the software they use and basically create your desired typeface.

Depending on how much text requires conversion, the printer may also be able to take entire sentences into their program, create the typeface, apply it to all text, and then save it as a typeface version of your desired font.

Deciding on the right font for You

It can be a daunting task to choose an ideal font, especially if you have little or no experience with designing for print. Even for the experienced printer, the thousands of available fonts is mind-boggling. The best way to choose the right font for any project is to narrow it down. No project should have a list of potential fonts longer than two or three.

Don’t Overdo

It may be tempting for Inkjet labels containing text alone to choose the now-standard Arial or Times fonts. Although they do work well together, they are two of the most commonly-used fonts for business, whether on business cards, labels or other publications.

If you want to ensure that your labels stand out, you can inject uniqueness by choosing an alternative serif font to Times. There are hundreds of serif alternatives out there; you simply need to find the one that suits your product’s needs best. You can also substitute the Arial font for a more attractive alternative, such as Gill Sans.

Font Personalities

The amount of fonts available today have a wide range of personalities. From the subtle to the bizarre, you can find one or more which suit your product perfectly. The trick to finding the right fonts and blend of fonts is to experiment with them. You can try designing your label all in the same font, and then in a combination of fonts. Do several test prints so that you can place the fonts side by side and compare them.

Fonts by Industry

You can also choose fonts by the industry your business is in. For example, technology-based businesses tend to prefer the more modern look of sans-serif fonts, while professional services are more likely to lean towards traditional fonts like Times.

When choosing fonts for your labels, another consideration will be cost. If the font you choose needs to be converted by your printer, you will need to be prepared to pay more. Overall, the best font for your project is one that’s been carefully considered regarding all of the points above.

The Magnetic Label

When labels need to be relocated at will, having to remove permanent labels from inventory or sticking new labels on top of old are simply not practical solutions. The magnetic label offers an all-round solution where labels need to be frequently moved and removed.

Why Choose Magnetic Labels?

Magnetic security labels come with a host of advantages. They fit perfectly with warehouse environments where products are constantly being shipped and moved. This environment demands productivity and efficiency, something that magnetic labels can help to ensure. In these environments where products are overstocked or need to be relocated, magnetic labels can be quickly removed as needed.

Versatility

The magnetic labels some companies are opting for can also include colour coding or graphics to help them more easily identify the location of stock, as well as add to the existing functionality of the label. For this to be possible, however, the label must have a polyester face stock for printability.

Resistance

Magnetic labels are also more durable than other label types. Magnetic labels are resistant to all manner of household and general cleaners, as well as being resistant to water, acids and oil. This increases their durability and greatly extends the environments in which they can be used.

Added Protection

Magnetic labels are superior to many other types of security labels in that they can have a laminated added to them which protects from harsher chemicals and abrasion. This means that they can be used in extreme environments without sacrificing their usability.

They Move with your Stock

The adhesive labels of old leave behind a sticky mess when removed. Not only does this cost time and create additional waste, but it can also damage the finish on racking. Magnetic labels leave nothing behind when removed, and their ability to be quickly removed means they move as your stock does.

Determining Factors for Effective Label Selection

The right choice of magnetic label begins with the correct manufacturer. Any manufacturer you consider for your magnetic labels should be able to create them according to the needs of your warehouse operations as well as your inventory control. This means that the manufacturer’s specifications need to match those of the labels you need.

The most effective magnetic label will be one that is durable and whose information is easily read. This will entail choosing a font that can be easily read, something you may need to discuss with your printer. Another consideration will be whether or not you wish your magnetic labels to contain other elements such as a company logo.

Another consideration that needs to be made is regarding the label’s backing. Magnetic labels should have magnetic backers having a multiple-pole organisation pattern so the label can be evenly magnetised on every surface it is placed on.

Sizing, Coding and Graphics

There are many sizes of magnetic labels, including custom sizing. Most of these label types are available with common codes like QR and data matrix. Any graphics on a label will be black with a white background, and can have colours added for whatever identification process your warehouse employs.

Anywhere Metal Exists

The best part about magnetic labels is that they can be used on any objects made of metal. That allows anything from racking, shelves, bins and the like to be instantly and effectively labelled. Magnetic labels can go beyond the warehouse and also be used in chain stores, distribution centres and any other such location to replace paper labels.

When magnetic labels have been implemented, the result is much time saved in trying to remove, replace and relocate them. As well, they remove the occurrence of confusion and the inherent inefficiency that often accompany the use of traditional labels.

 

The Label Selection Process

Where it comes to the sale of products, the importance of choosing the right label cannot be understated. The label on a product is what essentially communicates with the customer, telling them what a product and a brand is about.

Of course, a label’s design is a vital component. However, in order for a label to be effective, it must be accurately matched to the product onto which it will be placed.

Considerations for Label Selection

Before deciding on which label is best for a product, it’s important to consider more than a few items. One is label use, and under this are several other queries which should be answered. For example, it is not enough to simply choose a label for the product surface it will be placed on; where and how the product will be stored, as well as in what kind of temperature it will be stored must also be considered.

The length of time the label needs to remain legible is another consideration. This involves thinking about the length of a product’s journey from the manufacturing plant to the consumer’s home or business, as well as any specific temperature or humidity conditions along the way. As well, the storage life of the product once it reaches the consumer should also be considered, as the consumer will also require the label to be legible for a long period of time.

The amount of information that will be on the label is another consideration, as this will determine its size and construction. Finally, any legal issues or regulation governing the product being labelled will also need to be thought of.

Transparency

Where a business wants to communicate its transparency both literally and figuratively, another label is often employed. Known as the ‘no look’ label, this type is usually made of clear polyethylene or polypropylene. This provides the produce with a no-label look. Not only can this bring an elegant appearance to a product, but it also allows the consumer to inspect the product further. This can be of great benefit to food, bottles and many other kinds of product packaging.

Brand Communication

The most popular label is the self-adhesive variety. Also known as a traditional label, the self-adhesive label can be seen on virtually every consumer product from cosmetics to pharmaceuticals. Usually, this label is best for applications where the goal is for a product to be noticed by its label. As well, these types of labels are best for businesses who want to communicate their brand to consumers.

Longevity

If a product will be stored for a long period of time, a thermal label can be a good choice. Many labels of this type carry a coating which protects label text and images from environments with a lot of moisture, heat or light. This prevents the fading, smudging and other such threats which can render a label unreadable. Thermal transfer labels can be used on virtually any product including food, as it provides a protective barrier between the food product and the label itself.

Protection

Where a product requires some protection against threats such as theft and fraud, the security label is the best choice. Available in several materials and sizes, a security label may be able to be scanned, or may simply contain important information about a product. There are also security labels which combine protection with convenience. For example, a label may contain a security measure, but also allow confirmation of the receipt of a product by pulling a portion of the label off.

Because the label type will have an impact on everything to do with a product including its design, it is absolutely vital to ensure that the correct type of label is chosen from the start.

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The Cause of Curling Labels

There is little more frustrating than being ready to apply your labels to your products or parcels, only to find that they are no longer sticking as they should. Although you may think that the label sheet is the problem, you may be surprised at the real cause.

Moisture

When inkjet and other label types curl, it’s usually because of changes in the levels of moisture. But there is also something else. In the case of integrated labels, the label’s paper doesn’t lose or gain moisture at the same rate as its silicone layer does. With one tending to shrink and expand at a faster rate than the other, curling is the result.

But what could be causing the moisture? It’s in how and where the labels have been or are being stored. A damp and cold warehouse, for example, is a label’s worst enemy. But when labels are removed from that warehouse and placed inside a warm and dry vehicle or office, the problem becomes that much worse.

Worse still are labels stored in a cold environment which are then transferred directly to the laser printers in a printing house. These printers typically run at up to 200 degrees, and the sudden increase in heat can render many types of labels unusable.

The Good News

Although moisture can do a lot of damage, the good news is that it’s completely preventable. The easiest way to prevent moisture damage and unusable labels is to ensure they’re properly stored. Ideally, labels should be stored between 10 and 25°C, with humidity being no less than 35%, and no more than 65%.

Of course, no one can guarantee these kinds of temperatures and humidity levels, let alone have the capability for the continuous measurement of humidity and temperature. But if labels can be stored in as close to the above temperatures as possible, it can prevent labels from curling.

Acclimation Matters

Giving labels time to adjust to temperatures before moving or printing on them is another way to prevent curling. Any labels that you plan on printing should be placed into the printing environment at least 48 hours before printing. Shrink-wrapped labels should sit for 24 hours with their box lids on, and an additional 24 hours with their lids off. This will allow for the gradual and complete acclimation of paper, silicone and adhesive to temperature.

Label Quality

The quality of the labels you buy can also contribute to their potential for curling. There are many types of labels on the market, but if you are getting your labels printed by a company, the best advice is to ask them about the kinds of labels they use. They will likely use a brand name that’s guaranteed to be of consistent quality, eliminating all of the guesswork for you.

If going it on your own, it’s important to know what to look for when choosing the best labels for your application.

Label Specifications

To begin with, the paper your labels are created with is the first thing to think about. Your labels should be printed on as dry a paper stock as possible, such as 90 gsm pre-print laser bond paper. The drier the paper stock, the less likely curling is to be, and the more consistent a print you will get.

If using integrated labels, you must ensure that the silicone backing is as high in quality as possible. The best backing will be thick and strong, as well as being moisture-resistant. Similarly, the adhesive on your labels should have some kind of guarantee to stick the first time, and for the long term.

The best place to get advice about your labels is from those who have lots of experience in dealing with them. Talking to experts can save you a lot of time and money.

CYMK and Spot Colour in Offset Printing

CMYK, or four colour printing is the most commonly-used method of transferring ink to print media. Where offset printing is concerned, the CYMK process is vital. This is because, in order for an image to be printed in this manner, it must be separated into four colours. However, there are also instances where special colours such as those produced by the Pantone brand are more feasible.

How Colours are Separated

After it’s been sent to a printing company, an image’s four colours are separated into channels with computer software. When the image reaches the prepress department, each colour’s artwork is identified, and then rasterised individually. Then each rasterised image is transferred to a printing plate. Each plate will contain only those parts of the image which correspond to the colour being printed. So for example, the cyan plate will only contain the spots of the image which are cyan in colour, the magenta plate the magenta portions of the image, and so on. This ‘computer to plate’ technique involves the use of a recorder which transfers the image on the computer to the offset printing plates.

How Offset Printing Works

The process of offset printing relies on the hydrophilic and lipophilic properties of the printing plate to apply ink to printed materials. Each offset printing plate contains areas which absorb ink and water. The parts which absorb ink, or the lipophilic areas occupy space on the plate with areas that are hydrophilic, or which absorb water. The ink-absorbing areas will transfer to the next stage, which is a rubber blanket, where the water-absorbent areas will not. The blanket is then pressed onto the media being printed. The cyan, magenta, yellow and black colours are layered onto the printing substrate to create a complete image.

Process Colour, Explained

If you’ve ever heard the term ‘process colour’ and wondered what it was, wonder no more. Process colour is what the combination of CMYK colours creates during the offset printing process. Process colour is defined either by number or in some other format.

Should a colour need to be exact, a more specialised brand such as Pantone will need to be applied. Pantone is a popular choice for businesses who want to have their colours included on various materials without losing shade accuracy. Standardised brands like Pantone ensure that a colour will look the same whether it’s been printed on glossy business cards or matte security labels.

Sometimes, a company will supply its own colour guide consisting of their custom colours. This makes it much easier for printers to reproduce them. Colours can be created by combining just the cyan, magenta, yellow and black shades, but this usually insufficient for the production of requested colours.

Multi-Colour Printing

Where more than four colours are needed, and special colours required for the uniformity throughout a range of printed products for a business, the multicolour printing process is employed. This process involves the set-up for five channels of colour or more, depending on how many special colours are required.

Typically, there are several instances which call for the multicolour printing process. When colours are needed that fall outside the range of CYMK, special colours can come to the rescue. Companies needing booklets or catalogues printed will also benefit from the use of special colours, as these allow for colour consistency on each page. Even a slight variation in colour balance can give pages an inconsistent appearance.

Another case for special colours is when large areas require smooth coverage, such as a sign or billboard. This will allow for colour consistency regardless of the distance from which the sign is viewed.

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Print at Home vs. Professional Printing

It is an age-old question: should you print your labels at home or send them to a professional? Whilst it may be tempting to design and print your labels from home, you may want to give it some thought before you do.

Think about what you’re selling

Professional printing isn’t always necessary. For example, if your child is planning to run a lemonade stand or provide a car washing service during the summer, it’s highly unlikely that professionally-printed labels will be necessary. However, if you are running a business, the requirements can be quite different.

Any business that wants to elevate or maintain its professional image would do well to outsource their printing of inkjet labels to a company that specialises in this.

Which is Cheaper?

A common belief is that printing at home comes in at a much lower cost. The truth is that there is far less of a difference between the cost of printing at home and getting your labels printed by a company than you may have initially thought. In fact, there is a only about 7 pence difference between printing on an office laser printer and professional digital printing, and only about 3 pence difference between office printing and professional lithographic printing.

The good news is that the higher the number of labels you get professionally printed, the lower your final cost is likely to be.

The Time Factor

One thing to consider is the length of time it will take to print the labels you need. Using a home printer may take less time, as you are the only person using it. However, the office laser printer may take a bit longer. Getting your printing completed by a company will likely take longer, as a company will have a number of clients needing printing done.

Another consideration is the type of printing chosen. For example, lithographic printing can require up to 3 days to complete. This is because lithographic printing requires the making of a plate. This plate will transfer your label text from the ink rollers it uses to your labels. Many say that the quality of labels and other materials printed using the lithographic process is worth the waiting time required.

Experience

Professional printers know about the ideal paper and ink type to use for each project, because it’s what they do each and every day. It’s this sort of expertise that can end up saving you much time and frustration, especially when you need your labels to be printed immediately. There’s little that can be more stressful than not printing often, then all of a sudden needing to produce a professional product in a small time frame with a limited amount of knowledge.

What’s your Competition Doing?

Your labels and other printed materials will say a lot about your business. A good way to help you decide about whether or not to choose professional printing is to look at what your competitors are doing. If they are having their materials printed professionally and you are not, see if you can get a copy of their material. When you do, take a good look at both. Can you see a difference between them? If your competitor’s material looks more professional, it might be time to change things up and begin comparing printers in your area.

Samples

Once you’ve decided on professional printing and have narrowed your list, asking for samples is the next step. This will tell you without a doubt which company is best for your label printing and other requirements.

You may find that the samples you receive vary widely. However, they provide a tangible means by which you can compare the quality offered by each company.