Label Stock: An Essential Consideration

Whether you’re using labels for business or personal use, there are many things to consider. Among them, what colours to choose, what style of label you need and whether you should purchase a label printer or order labels to use in an existing printer. But of equal importance is the label stock you choose.

What is Label Stock?

The definition of label stock is any paper or other material that can be used to make labels. This could be anything from fabric to film to foil. Label stock can be used in the creation of coating, backing sheets and face materials that form the various parts of a label.

What Will You Use your Labels For?

Although this may seem like a no-brainer, thinking about what the label will actually be used for is something that often ends up at the bottom of the priority list. But really, how a label will be used is a critical element to consider when choosing the right stock.

You may need your labels for asset tracking, or you may be using them to identify and track components. And you must consider the ideal permanency for your labels as well. Will they need to be removable, or do you need to be able to reposition them? Once they’re applied, will they be permanent, or will they be removed at some point during the delivery process?

Another consideration for label use is whether or not the label will be applied automatically by machine or manually by individual, as this will also affect the stock of label you choose.

What Surface Will Your Labels Need to Stick To?

Adhesives definitely matter when choosing label stock. However, if the stock isn’t strong enough to handle being stuck to certain surface, it will rip and be illegible. Understanding not only the surface that the label will be applied to, but the characteristics of that surface is important. A label that’s stuck to a curved surface will require more strength and flexibility than one that is attached to a flat surface.

Environmental Conditions

Next, it’s time to consider the other side: the weather and temperature that your labels will be exposed to. Moist conditions will require label stock that will allow information to remain legible. The same is true of labels exposed to extreme heat or cold. Anything that will endure chemical exposure must be labelled using stock that won’t react with certain substances.

How Will They Be Printed?

Labels can be printed using several types of technology, all which produce different strengths of labels. Printing inkjet labels produces a product that’s ideal for adhering to boxes and bags, where direct thermal printing allows for labels that are durable in virtually any kind of weather.

Another element of printing to consider is whether to print the labels yourself or hire a company to print them for you.

Are There Legal Requirements?

Although the legality of your labels may not seem to involve stock, the stock you choose does matter. Some agencies have certain requirements for labels. For example, labels needing to meet SAE requirements must appear on certain areas of a container, but must also be made of certain materials, depending on what is being labelled and where the product will be stored.

It can be overwhelming to select the right label stock. But the above considerations can go a long way to helping you decide which label stock will work best for your business. And in choosing the right label stock from the beginning, your business can save a lot of time, money and frustration in the long run.

www.labelmakers.co.uk

Work Still To Be Done On Recycling Of Self-Adhesive Label Liners

The self-adhesive label is proving to be quite successful, despite market complexity and increased competition. This kind of label is proving to have many benefits for label converters who have added a higher variety of self-adhesive labels to their ranges, including the generation of new business and the garnering of attention from end users.

Interestingly, despite the fact that other label technologies are soon to come, a large portion of brand owners were not ready to leave their self-adhesive products behind, according to a recent Radar survey conducted by Finat. The survey was just part of the in-depth report which profiles Europe’s diversified label industry using focused research and analysis conducted by market research company LPC.

Included in LPC’s research are those factors in current marketing which are having the most impact on label supply chains, including suppliers of raw material, label converters and customers. The most recent and sixth edition of the Finat Radar report focused on the view of label end users, which is both crucial and fast-changing. This viewpoint revealed the work to be done with raising awareness about sustainability and ensuring the environmental friendliness of self-adhesive inkjet labels in terms of efficient waste recycling.

Separation of Label Converters from Label Application

One aspect of the environmental friendliness of self-adhesive labels that appears to have gone unaddressed is the continued distance of label converters from the point where their labels are actually applied. It’s at this point that label release liner enters the waste stream, and precisely the point which requires more thought as to the development of regular and practical collection systems for used liner and the general waste from label production.

Interestingly, over half of end-users surveyed for the Finat Radar report stated that they were not aware of currently-available options for the recycling of release liner from labels. An even larger percentage of end users were not engaged in the recycling of liner waste. Their primary reason for not doing so was the fact that the logistics involved with the collection and transport of waste to a recycling facility were too complex.

Education Needed

Finat also recently released a study focused on the recycling of used label release liner. The study recorded the current practices in the EU’s ten largest member states surrounding waste management and recycling legislation, as well as the level of understanding of the differences between incineration, landfill and recycling. The study also included EU practices for end-of-life options.

The results revealed that more education was needed about not only the importance of recycling used label liner, but also the economic benefits of doing so, across the entire value chain.

If the expectation of brand owners in the survey is correct, label demand in 2017 will increase by a whopping three percent or more. Although this comes in below their expectation for last year, it still indicates the strength of this business sector. Regarding digital print solutions, brand owner expectations were to offer five percent more of these solutions in 2018 than they do this year.

Brand owners not only plan to produce increasing volumes of products, but the trend is toward reduced label print runs and just-in-time delivery and personalisation. All of these only speak louder to the importance of better label waste recycling and increase the urgency for education on the proper recycling procedure for used label liner and other label waste. In countries like the UK where specific directives and goals are in place to achieve zero waste to landfill by 2020, it will be especially important to educate the end user about their recycling options, as well as have procedures in place for the efficient collection of used label liners.

http://www.labelmakers.co.uk

This Year Will See Many Changes For Labels And Package Printing

If another successful DRUPA and Label Expo are any indication, 2017 will be a banner year for the label and package printing industry. The one word which sums it up best is change.

Developments in Production and Innovation will Continue

Today, print runs are decreasing in length, and customers are demanding more variations and versions of products. As well, the number of available label solutions has increased as the time to market has decreased. This is all thanks to advances in printing press types, digital printing technology, colour management and digitised pre-press, as well as an increase in the availability of finishing line solutions.

Of course, all of this innovation will mean added pressure to keep costs down and profitability up, not only with product production, but also with the demands of supply chain traceability, environmental friendliness and stricter food labelling requirements. This increased pressure may well cause printers to increase the amount of automation of their production and administration, as well as increased use of management information systems which integrate printing technology with specialised inspection for the least amount of errors as possible.

Continued Evolution in the Face of Increased Consumer Demand

Technology continues to change the shopping process of consumers, allowing them to conduct research over the internet on products before they buy. This has only served to make competition for the consumer dollar more intense. As well, convenience is king, with consumers choosing multi-trip shopping over single trips to big box stores. This is placing pressure on label and packaging to stand out even further.

One way companies are accomplishing this to offer value-added products, such as personalisation and the ability to customise. Another way is to offer customers products in a range of graduated levels, which promotes exclusivity as well as inspires customer loyalty.

Labels Doing More Than Ever

Today’s labels not only help consumers identify the products they buy. Digital trends have also expanded a label’s ability to hold regulatory information, brand identity and special coding, which provides consumers with more product information. This is currently being done via the use of colour-changing and tactile label features, as well as QR codes and label personalisation.

These innovations have also extended to security labels, increasing the sophistication of product identification features with the use of various in-label security measures, including holograms and computer chips.

Of course, along with these increased features are refinements in the digital technology used to create them. Some of the refinements expected in the near future include those made to hybrid digital/analogue presses, advanced inks with special features and new substrates to carry them.

More Centralised Packaging Procurement

As competition increases, so too does the challenge continue for label converters to find new ways to add value to their products. One way that many label converters are doing this is to make their procurement of printed packaging more centralised. In the past, new vendors might have had to deal with the research and development, marketing and package engineering themselves. Today, these channels are closing, and vendors are now being directed to deal with only the sourcing and procurement departments. This has led to label converters developing new strategies for business development and marketing to woo new customers, as they ensure their production meets existing customer needs.

The bottom line for 2017 is that the industry continues to march quickly and confidently into the future. However, the pace at which it is doing so is accelerating, revealing many opportunities for growth. Label converters and packaging companies who ensure they’re up to speed on current technologies and processes will be the ones who stand out from the crowd.

www.labelmakers.co.uk

Be Aware Of Your Label Adhesive Options

Choosing your labels will inevitably involve choosing the right adhesive, which can be difficult if you aren’t aware of your options. This article will serve to inform you about the most common adhesives used on self-adhesive labels, most of which are based on rubber or synthetic resins.

Rubber Means Synthetic

Although it’s true that pure rubber was traditionally used to make rubber adhesives, almost all adhesives referred to as rubber-based are now made of synthetic materials. Regardless, rubber adhesives offer a higher degree of adhesion than do their acrylic counterparts. They also adhere to surfaces more quickly. Rubber adhesives bond particularly well to plastics, but are not as resistant to UV rays and ageing as acrylic-based adhesives.

Acrylic Adhesives

Acrylic adhesives are actually constructed of synthetic polymer. Although they don’t attach as quickly to surfaces as rubber adhesives do, a label with an acrylic adhesive will be stronger and more durable. As well, acrylic adhesives become longer-lasting over time. They can endure temperature extremes and when exposed to chemicals can outperform rubber adhesives. Acrylics age well and offer high UV resistance. They can also be easily modified for any application.

Adhesive Formulation: Carriers

Several types of adhesives include something called a carrier in their formulation, which is what the adhesives active components are dispersed or dissolved in. Without a carrier, an adhesive would be completely solid.

Application-Specific Label Adhesives

Demanding applications will usually warrant the use of labels with solvent-based adhesives. This kind of system contains a solvent that evaporates during drying. The solvent is then able to be reused, which is feasible considering that these adhesives are higher in cost. Solvent-based adhesives can be used on a wide variety of substrates and offer some tolerance for humidity and low temperatures.

Water-based adhesives are enjoying increased popularity due to their environmentally-friendly and non-chemical base. These adhesives are not flammable and can resist high temperatures very well. They are also ideal for a wide range of applications because they offer strong adhesion.

Curable adhesives are relatively new, being composed of UV cross-linkable acrylics. This completely solid adhesive is melted before being pumped to the coating station. There, the adhesive is cross-linked with UV radiation, which gives it light and water resistance, as well as increased resistance to heat and chemicals.

Similarly, hot-melt adhesives are also completely solid. This type of adhesive is heated to above-melting point and then applied to the substrate. Hot-melt adhesives are ideal where labels must be adhered to moist substrates. They offer an incredibly strong and fast adhesion to difficult surfaces, and are often used in low-temperature applications.

Factors Relating to Suitable Adhesives

When trying to choose the right adhesive, several factors should be considered. For example, all adhesives will age over time, as well as be affected by temperature and conditions on the substrate or around the site of adhesion.

Yellowing, loosening and hardening are all possibilities with any adhesive over time, making it important to consider the shelf-life of each. Age resistance is a feature of acrylic adhesives, as is resistance to UV light.

An adhesive’s properties will be affected by temperature, increasing in hardness and decreasing in stickiness as temperatures drop. High temperatures can cause adhesives to soften and possibly weaken at label edges. The temperature when labelling takes place, as well as the temperature of the environment when the label is in service are both critical to its level of effectiveness.

The substrate also affects label properties. Rough surfaces may not allow for complete adhesion. Water-based adhesives will be more tolerant of water, but in cases where moisture and humidity will be extreme, solvent-based and hot-melt adhesives will offer better performance.

Whether you require your labels to have a temporary bond, last for years or need them to be able to be frequently repositioned, knowing the properties of commercially-available labels and their adhesives will help you to make the best choice for your application.

Label Stock: An Essential Consideration

Whether you’re using labels for business or personal use, there are many things to consider. Among them, what colours to choose, what style of label you need and whether you should purchase a label printer or order labels to use in an existing printer. But of equal importance is the label stock you choose.

What is Label Stock?

The definition of label stock is any paper or other material that can be used to make labels. This could be anything from fabric to film to foil. Label stock can be used in the creation of coating, backing sheets and face materials that form the various parts of a label.

What Will You Use your Labels For?

Although this may seem like a no-brainer, thinking about what the label will actually be used for is something that often ends up at the bottom of the priority list. But really, how a label will be used is a critical element to consider when choosing the right stock.

You may need your labels for asset tracking, or you may be using them to identify and track components. And you must consider the ideal permanency for your labels as well. Will they need to be removable, or do you need to be able to reposition them? Once they’re applied, will they be permanent, or will they be removed at some point during the delivery process?

Another consideration for label use is whether or not the label will be applied automatically by machine or manually by individual, as this will also affect the stock of label you choose.

What Surface Will Your Labels Need to Stick To?

Adhesives definitely matter when choosing label stock. However, if the stock isn’t strong enough to handle being stuck to certain surface, it will rip and be illegible. Understanding not only the surface that the label will be applied to, but the characteristics of that surface is important. A label that’s stuck to a curved surface will require more strength and flexibility than one that is attached to a flat surface.

Environmental Conditions

Next, it’s time to consider the other side: the weather and temperature that your labels will be exposed to. Moist conditions will require label stock that will allow information to remain legible. The same is true of labels exposed to extreme heat or cold. Anything that will endure chemical exposure must be labelled using stock that won’t react with certain substances.

How Will They Be Printed?

Labels can be printed using several types of technology, all which produce different strengths of labels. Printing inkjet labels produces a product that’s ideal for adhering to boxes and bags, where direct thermal printing allows for labels that are durable in virtually any kind of weather.

Another element of printing to consider is whether to print the labels yourself or hire a company to print them for you.

Are There Legal Requirements?

Although the legality of your labels may not seem to involve stock, the stock you choose does matter. Some agencies have certain requirements for labels. For example, labels needing to meet SAE requirements must appear on certain areas of a container, but must also be made of certain materials, depending on what is being labelled and where the product will be stored.

It can be overwhelming to select the right label stock. But the above considerations can go a long way to helping you decide which label stock will work best for your business. And in choosing the right label stock from the beginning, your business can save a lot of time, money and frustration n the long run.

www.labelmakers.co.uk

What types of security labels are available from standard printers?

Security labels are often used to prevent theft, or to detect product tampering with items that may contain private or valuable information, proprietary equipment or settings or other information that could be used for malicious intent if stolen.

Typical places that security labels are used include:

  • On envelopes
  • On filing cabinets
  • On cartons
  • In entry ways
  • On electronic components
  • ..and more

Security labels not only help to protect your product, they also help to combat counterfeit and other fraudulent activities. Most printers who offer security label printing services can supply labels with anti-counterfeit properties available with special materials, unique holograph patterns, special foils, aggressive adhesives, security slits and other security features. Labels that use holographic technology provide an added level of protection since they are impossible to duplicate. Holographic security labels are the most preferred method for fighting against counterfeiting.

Security labels are almost impossible to remove

If someone does attempt to remove a security label, the label will destruct itself in a manner that clearly indicates that it has been willfully tampered with. Security labels, by their very nature, are designed to show evidence of product tampering immediately. Each of these features are dependent upon the type of label used. However, some examples of this include the use of polyester materials with a built-in release mechanism that will leave a dot pattern, words like VOID or OPENED or the use of paper that will rip when removed or the use of special tags that release special dyes if tampered with.

Security labels can be custom-printed

Many printers offer the option of custom-printing security labels to include a company’s logo or name or by adding consecutive serial numbers for quick product identification. Customised imprints increase the overall effectiveness of the label and should be made using a highly durable ink that will not whether or rub off with normal usage.

What types of products will benefit the most from security labels?

While it is true that every product can, in one way or another benefit from the use of a security label, there are certain industries that are more susceptible to theft and counterfeiting than the rest. Therefore they would see drastic decreases in these illegal activities by deploying a plan that includes the use of security labels.

These industries include:

  • The entertainment and media industry (tamper resistant stickers used to prove that a product has not been opened)
  • The clothing and retail goods industry (ex the use of special tags that release dye if removed)
  • The pharmaceutical and healthcare industry (ex the use of tamper detecting stickers to tell if a product has been opened prior to sale)
  • The beauty products and cosmetics industry (ex the use of permanent stickers that identify where a product is sold and if it was opened prior to sale)
  • The food and packaged goods industry (ex the use of special labels to verify if a product has been tampered with prior to sale)
  • The electronics industry (holographic stickers used to prove product authenticity)

Security labels don’t only protect retailers and manufacturers

Security labels, particularly those used to detect product tampering and product authenticity help to protect consumers by giving them valuable information to determine if a product has been opened or tampered with prior to the point of sale, or if the product is counterfeit. Studies have proven that consumers are far more likely to purchase from manufacturers that use security labels on their products.

Using Rich Black

Ink absorption rates will differ depending on the material being printed on. Business card stock will require more drying time than all-purpose printer paper. Gloss and laminated materials provide the benefit of intensifying the look of artwork because the light is reflected from these surface back through the ink itself.

But when a non-glossy material is being printed on, the ink will be absorbed into it instead of sitting on top of it. This can sometimes cause colours and black to appear less dense than they are, giving a ‘washed out’ effect.

How Printing Companies Deal with Colour Intensity

In a situation where a two-colour press is being used to print inkjet labels in black and one other colour, the flow of ink onto the labels can be controlled by increasing or decreasing the pressure on the rollers.

If a CYMK printing process is being used, whoever is operating the machine does have control of each colour. However, should the black need to be more intense, the operator must be more careful in this scenario because adjusting one colour to create a more intense black will also affect the intensity and blend of the other colours. At the worst, the elements of the label will lose their balance.

100% Black is not the Answer

When creating any text or artwork to be printed onto inkjet labels, it can be supposed that choosing 100% black when creating the label will be enough to provide the desired intensity. This is often chosen based on the colour which appears on the computer monitor being used during the label design phase.

But colour monitors use green, blue and red for their displays, which makes all colours – including black – appear far more vibrant than they will be once printed. Unfortunately, as a result, 100% black is still very likely to look as though it’s been either printed in a grey tone or appear to be washed out. Therefore, the solution lies not in the percentage of black used in the image, but in the percentages of the other colours being used.

Rich Black

Rich black is a combination of percentages which include the cyan, magenta, yellow and black colours. The best combination to use will depend on the process and system being used to print the labels. However, a common combination of percentages is 40% each for cyan, magenta and yellow, and then a 100% setting for black.

A word about yellow: when using the 40-40-40-100 combination mentioned above, it should be noted that yellow can help to neutralise the resultant rich black. However, on the other hand, yellow won’t add a lot of density to the black. As well, it may cause ink to have issues with spreading and build-up.

A more ‘neutral’ shade of black can be produced by using a combination of 60% cyan, 40% magenta, 40% yellow and again, 100% black. This is the highest ink coverage you are likely to be able to get from a printing company without incident. If using this combination for your labels, avoid adding more under colour, as this can cause issues when printing time arrives.

Things to Keep in Mind

Where your labels contain other colours in the ‘cool’ range, the printer will likely adjust the amount of black to these colours. This could mean adding cyan to the black for a ‘cool rich’ black. If your labels contain warm colours like those in the brown spectrum, then adjustments will be made to make a black containing yellow and magenta.

Probably the most important thing to keep in mind is never to be married to your black; your printer is likely to have their own preferred settings based on their experiences with several different printing mediums.

www.labelmakers.co.uk

How Stick-On Labels Can Increase Your Visibility

As a business owner, you’re always looking for ways to keep your name at the forefront of customers’ minds. One very affordable, fun and easy way to do this is with stick-on product labels. You may already be using labels to identify and ship your products, but you can also use them in other ways to make your business stand out from the crowd.

The Benefits of Stick-On Labels

Not only are these kinds of inkjet labels affordable, but they’re also incredibly versatile, able to be placed just about anywhere on just about anything. Plus, you can put whatever you want on your labels. For example, your business may have a great slogan that you may want to make more visible. This is possible with the stick-on label. You can also use these kinds of labels to direct customers to your website.

Versatility and Added Information

Stick-on labels can be produced in large or small volumes, and in a wide variety of colours and designs. If there is not enough room on your product label for all of the information you wish to share with customers, a stick-on label can be a great way to add it. If your food product contains no preservatives, for example, these handy labels can provide that information.

Sealing the Deal

If your product comes in a box or bag, the stick-on label can be used as a secondary seal. Not only will it add a bit of extra security to the package – customers can instantly know if someone else tried to open it by the broken seal – but it can also add some personalisation to your products. Again, virtually anything can be placed on these kinds of labels, from graphic images to your full logo. There’s no limit but your imagination.

Just for Fun

Stick-on labels can also be a way to add some whimsy to the purchase process. If you own a physical store, you can hand stickers to your customers and their children, or place them inside their product purchase bags. Even invoices and other mail-outs can be accompanied by a sticker, which will help your customer to remember their positive purchasing experience with you.

Indeed, if your customers place your stickers on their belongings, hundreds of pairs of eyes could be exposed to your business without you having to lift a finger.

Make Customers Feel Important

A customer who feels special will be more inclined to buy from you. Let them know you’re interested in helping them save time by including a return address sticker with your mailings or products. You can also communicate their importance by treating every product that’s sent to them as important. Your stickers can alert shipping staff to the fact that a product must be urgently delivered, is fragile or requires special priority.

You can also use stick-on labels to make customers feel important on special occasions. If a customer’s birthday is coming up, you can send your best wishes with a stick-on label. You can also send congratulations to a customer who’s been purchasing from you for a certain period of time, to inspire more long-term purchases.

Back in the Office

What about the use of stick-on labels on your own turf? These kinds of labels can also go a long way at your headquarters, helping you to identify files, product bins and much more. There really is no end to what you can use these kinds of labels for at your business location.

Labels are the most powerful and affordable business tool there is. Whether you design them yourself or take advantage of your printer’s design team, there are several ways to use labels for your sales and office efficiency.

http://www.labelmakers.co.uk/

5 Reasons Why Professional Label Printing Is Better For Your Business

There are many resources available online if you’re looking to print your own labels. However, none of them can guarantee perfect results every time. Professional printing can save you the time, stress and frustration you might experience when doing it yourself.

1) Setups are Easy

There are literally hundreds of different styles, shapes, colours and materials for labels. In addition, there are a wide range of finishes, as well as several different types of printer inks. Finally, you need to make sure you’re using the right printer for the labels you’ve chosen.

Where it comes to inkjet labels for your business, the professionals already have the know-how to ensure the right setup for the labels you’re using. They have all the required equipment ready to print whatever labels you may need. They can also print in the large volumes you require without a long waiting period.

2) Reliable Outcomes Every Time

Even though it’s been made for a business, your printing equipment may only be able to handle printing a certain number of labels at a time; for example, a standard office printer was not designed to print more than 5,000 pieces per month. Overwork it, and you may begin to notice a decrease in performance.

The industrial-level equipment at your professional printer has a far more robust design, able to retain print quality through long printing periods at high volume. Not only that, but the maintenance of the equipment in their hands, meaning you don’t have to risk overworking your own machine.

3) It Costs Less

Yes, label printing costs money. But it also costs in terms of time. If you need a thousand labels printed, how much time will that take, especially if you are inexperienced and still need to set up your equipment? It is true there are many products out there which allow for do-it-yourself business printing. However, you need to learn how to use that equipment, which also costs you in terms of time.

Another cost is wastage. If the first batch doesn’t turn out, you will need to throw it away and start again. The most cost-effective alternative in terms of both time and money is to seek the services of a professional printer.

4) Better Representation of your Business

The look of all of your business items, including your labels, says a lot about your company. Will DIY labels send the right message? A lot of design work goes into labels to ensure that they clearly communicate the message about a company and the quality of its products. There is simply no room for short cuts with your labels.

Your professional printer also likely has a team of design professionals on hand to help you design a label that makes a good impression. This kind of experience, when paired with the high quality printing they provide, is a winning combination that can really make your company stand out.

5) Higher Quality of Print

Many business owners aren’t aware that print quality can vary greatly between an office printer and a professional printer. What may be considered excellent quality by office printer standards may only be satisfactory in a professional printer’s eyes. The special equipment used by printing companies allows for labels to be produced with the highest possible print quality.

If you’re convinced about the benefits of professional printing, the next thing to do is to call your local printer. They can worry about the deadline, setup, time and printing know-how, and all you need to do is wait for the phone call that your professional labels are ready to be applied to your products. It really is that simple.

www.labelmakers.co.uk

Terrific Label Fonts: What’s Your Type?

terrific-label-fonts

Your labels need to be able to clearly communicate a message to customers and staff alike. One way to ensure they do that is to choose the right font. The font used on your label is what will bring all other graphical elements and colours together.

Is Font Really That Crucial?

In a word, yes. The font you use on your inkjet labels can actually mean the difference between getting a product sale and not getting the sale. Without legible fonts, your message can get lost, and quickly. The result? Your would-be customer moves on to the next company with a less-than-positive impression of your product or business. Clear text that’s easy to read and fits in with your brand, is text that will get read and be understood.

As professional printers, we know what works and what doesn’t in terms of label design. That’s why we recommend the following fonts.

Verdana

The Verdana font will be celebrating its 21st birthday this year. A member of the sans serif family, Verdana’s original purpose was to make it easier to read text on a screen. However, this font’s easy-reading attributes have since made the migration to print, where it has continued to reign.

Verdana is very flexible, being incredibly legible whether used for small text or large. Customers wishing to tie the headings and body text of a brochure together, for example, will find that Verdana does this quite neatly and well. For labels, Verdana provides clean lines and adequate spacing between characters to make for easy reading.

Century Gothic

Another sans serif font, Century Gothic’s simple lines give a neat, clean look to everything from inkjet labels to stationery. Headlines love this font, as do those who need to identify labels and other printed items at a distance. Century Gothic’s appearance on the print scene in 1991 revolutionised the print industry by being the first font used in the Monotype machine, which was the first mechanical typesetting machine of its kind.

Century Gothic is ideal not only for small product labels on jars and cans, but also can be ideal for larger displays such as in-store signage, which must be as visible as possible from a distance.

Helvetica

This font represents the oldest of the three best label and general printing fonts. Helvetica first came on the scene in 1957 as a typewriter font in the sans serif family. The clean and simple appearance of this font are what make it easy to read, and therefore make it ideal for labels.

Helvetica can be seen on many of today’s biggest and most technologically-advanced brands, confirming its status as a font that has stood the test of time.

Fonts Best Left for other Uses

There are many fantastic fonts out there, and they certainly do have several uses and can be very effective; they are just not ideal for items like inkjet labels, brochures or stationery.

Script fonts tend to be very difficult to read. These kinds of fonts also tend to clash with other font types in a document. When a script font is used in a sentence, for example, it can look like a continuous line of text, which can quickly lose the reader. Scripts are best used in short headings where no more than 4 or so words are being used.

Fonts that lean in one direction or another, or that have varied edges, are best left off your labels. Although these can be fun, they are often avoided by designers because of their difficulty to read. Finally, any font with compressed letters and thick, bold strokes is also best avoided because of the close proximity of characters, which makes reading more difficult.

When in doubt, it’s always a good idea to speak to your printer about the best fonts for your labels and other printing needs, as they will know which fonts will benefit your needs best.

To get in touch with us visit http://www.labelmakers.co.uk/contactus.php or call us on 01530 830 770.