Why use Security Labels at Your Place of Business?

No matter what sort of business you run, the chances are that you have a range of valuable equipment and assets that you want to be able to track and protect. It can be difficult to do this in some cases, particularly if you have a lot of equipment and you work in an environment where there is lots of human traffic. Using security labels can provide you with an effective solution when it comes to tracking your valuables and assets as well as deterring theft, tampering and other problems that can arise.

Security labels can provide you with peace of mind and protection when it comes to issues such as these. They can be used on all sorts of items, such as computer equipment, CCTV equipment, electronic items, box seals, musical instruments, and much more. These labels are now commonly used in industries such as industrial, commercial and retail. They provide businesses with a simple tracking solution at an affordable cost.

Get the perfect security labels for your needs

With the right provider, you can select from a variety of different labels sized to suit your individual requirements. You can also select from either pre-printed labels that contain all of your required data or you can opt for templates that are specifically designed for your use. This makes it easy to get the perfect product for your business needs.

These labels can be purchased in a range of different materials. This includes the ability to combine the printed information with tamper evident or void materials. This combination can help to further enhance security and protection by reducing the risk of asset interference. The barcodes or sequential numbers that are used on the labels will make it easy to identify and track your equipment and assets. This means you won’t have to worry about complicated procedures or losing track. Ultimately, this is something that can save your business a lot of time and headaches when it comes to tracking equipment.

Use a trusted supplier when you order your security and asset labels

When you are looking to purchase security and asset labels, you should make sure you use an established supplier. By doing this, you will not only be able to benefit from great choice but also quality and excellent service. Take some time to look at reviews of the label company to see what other customers have to say. Selecting a company with good customer reviews means that you get to enjoy greater peace of mind. This will be further boosted by finding a provider that is able to guarantee 100 percent quality and satisfaction. You can then be certain that you end up with the perfect labels and a quality finish.

Get advice from the security label experts

When you are ordering your security labels for your business, make sure you contact the provider for advice with regards to the best ones for your needs if you are uncertain. An experienced provider will be able to offer advice and assistance on selecting the best product for your needs. By speaking to the experts about the most suitable product for your needs, you can ensure you get maximum benefit from this type of product.

What types of security labels are available from standard printers?

Security labels are often used to prevent theft, or to detect product tampering with items that may contain private or valuable information, proprietary equipment or settings or other information that could be used for malicious intent if stolen.

Typical places that security labels are used include:

  • On envelopes
  • On filing cabinets
  • On cartons
  • In entry ways
  • On electronic components
  • ..and more

Security labels not only help to protect your product, they also help to combat counterfeit and other fraudulent activities. Most printers who offer security label printing services can supply labels with anti-counterfeit properties available with special materials, unique holograph patterns, special foils, aggressive adhesives, security slits and other security features. Labels that use holographic technology provide an added level of protection since they are impossible to duplicate. Holographic security labels are the most preferred method for fighting against counterfeiting.

Security labels are almost impossible to remove

If someone does attempt to remove a security label, the label will destruct itself in a manner that clearly indicates that it has been willfully tampered with. Security labels, by their very nature, are designed to show evidence of product tampering immediately. Each of these features are dependent upon the type of label used. However, some examples of this include the use of polyester materials with a built-in release mechanism that will leave a dot pattern, words like VOID or OPENED or the use of paper that will rip when removed or the use of special tags that release special dyes if tampered with.

Security labels can be custom-printed

Many printers offer the option of custom-printing security labels to include a company’s logo or name or by adding consecutive serial numbers for quick product identification. Customised imprints increase the overall effectiveness of the label and should be made using a highly durable ink that will not whether or rub off with normal usage.

What types of products will benefit the most from security labels?

While it is true that every product can, in one way or another benefit from the use of a security label, there are certain industries that are more susceptible to theft and counterfeiting than the rest. Therefore they would see drastic decreases in these illegal activities by deploying a plan that includes the use of security labels.

These industries include:

  • The entertainment and media industry (tamper resistant stickers used to prove that a product has not been opened)
  • The clothing and retail goods industry (ex the use of special tags that release dye if removed)
  • The pharmaceutical and healthcare industry (ex the use of tamper detecting stickers to tell if a product has been opened prior to sale)
  • The beauty products and cosmetics industry (ex the use of permanent stickers that identify where a product is sold and if it was opened prior to sale)
  • The food and packaged goods industry (ex the use of special labels to verify if a product has been tampered with prior to sale)
  • The electronics industry (holographic stickers used to prove product authenticity)

Security labels don’t only protect retailers and manufacturers

Security labels, particularly those used to detect product tampering and product authenticity help to protect consumers by giving them valuable information to determine if a product has been opened or tampered with prior to the point of sale, or if the product is counterfeit. Studies have proven that consumers are far more likely to purchase from manufacturers that use security labels on their products.

Using Rich Black

Ink absorption rates will differ depending on the material being printed on. Business card stock will require more drying time than all-purpose printer paper. Gloss and laminated materials provide the benefit of intensifying the look of artwork because the light is reflected from these surface back through the ink itself.

But when a non-glossy material is being printed on, the ink will be absorbed into it instead of sitting on top of it. This can sometimes cause colours and black to appear less dense than they are, giving a ‘washed out’ effect.

How Printing Companies Deal with Colour Intensity

In a situation where a two-colour press is being used to print inkjet labels in black and one other colour, the flow of ink onto the labels can be controlled by increasing or decreasing the pressure on the rollers.

If a CYMK printing process is being used, whoever is operating the machine does have control of each colour. However, should the black need to be more intense, the operator must be more careful in this scenario because adjusting one colour to create a more intense black will also affect the intensity and blend of the other colours. At the worst, the elements of the label will lose their balance.

100% Black is not the Answer

When creating any text or artwork to be printed onto inkjet labels, it can be supposed that choosing 100% black when creating the label will be enough to provide the desired intensity. This is often chosen based on the colour which appears on the computer monitor being used during the label design phase.

But colour monitors use green, blue and red for their displays, which makes all colours – including black – appear far more vibrant than they will be once printed. Unfortunately, as a result, 100% black is still very likely to look as though it’s been either printed in a grey tone or appear to be washed out. Therefore, the solution lies not in the percentage of black used in the image, but in the percentages of the other colours being used.

Rich Black

Rich black is a combination of percentages which include the cyan, magenta, yellow and black colours. The best combination to use will depend on the process and system being used to print the labels. However, a common combination of percentages is 40% each for cyan, magenta and yellow, and then a 100% setting for black.

A word about yellow: when using the 40-40-40-100 combination mentioned above, it should be noted that yellow can help to neutralise the resultant rich black. However, on the other hand, yellow won’t add a lot of density to the black. As well, it may cause ink to have issues with spreading and build-up.

A more ‘neutral’ shade of black can be produced by using a combination of 60% cyan, 40% magenta, 40% yellow and again, 100% black. This is the highest ink coverage you are likely to be able to get from a printing company without incident. If using this combination for your labels, avoid adding more under colour, as this can cause issues when printing time arrives.

Things to Keep in Mind

Where your labels contain other colours in the ‘cool’ range, the printer will likely adjust the amount of black to these colours. This could mean adding cyan to the black for a ‘cool rich’ black. If your labels contain warm colours like those in the brown spectrum, then adjustments will be made to make a black containing yellow and magenta.

Probably the most important thing to keep in mind is never to be married to your black; your printer is likely to have their own preferred settings based on their experiences with several different printing mediums.

www.labelmakers.co.uk

ESL Technology Set to Revolutionise Retail Sector

These days, digital labelling technology is everywhere. And it may soon be on every shelf label in the UK. Electronic shelf labels (ESL) are being tested in several retail environments, and are promising significant benefits to business owners. Currently available in three forms, ESL technology is currently being used for fast-moving lines of product and those products needing to be more competitively priced.

ESL labels are placed like regular labels are, under products on a store’s shelf where a paper label would be. The display is electrophoretic, meaning that it is made up of ink-containing capsules. The label’s colour or lack thereof will depend on the electric charge applied to it.

Benefits of ESL Technology

ESL technology offers a host of benefits to shop owners, staff and customers.

Dynamic Pricing

Electronic shelf labels allow for pricing information to be adjusted from a central server, which takes far less time and is far more efficient than traditional methods used with paper labels. This real-time pricing is becoming more of the norm in retail environments due to the increased price transparency being demanded by shoppers who use online retailers and do their shopping on mobile devices.

Shops can change their prices according to the time of day, customer traffic and popularity of items. Products like fresh produce, which needs to be sold while still edible, can be discounted as the day goes on.

Multiple Label Management

Up to 65,000 labels can be controlled in a 50,000 sq. ft. space using the central server. Because there is no need to manually change price labels or devote the time to do this, staff can be redirected to other tasks which require attention, such as customer service. As well, the instant updating capability that’s possible with ESL means that the high probability of pricing mistakes is eliminated. For the customer, this means the security of knowing the price will be the same at checkout as it is on the label.

Built-In Security

ESL technology also means that these items can be used as security labels. Unlike paper labels which can be removed and placed onto different products, ESL labels are stationary, and can only be changed from the server, meaning that there can be no mistake about the price of a product.

Instant Communication with Customer and Server

The labels communicate with the central server whenever display issues or updates are necessary. In addition, each label is equipped with Bluetooth capability, allowing it to communicate coupons and discounts to customers with mobile devices who pass by. These ‘beacons’ can be turned off or on when needed, and are also capable of supporting all device operating systems including Android and IOS.

No Brick-and-Mortar Barriers

The traditional advantage of online retailers over their brick-and-mortar counterparts as far as dynamic pricing is concerned is eliminated with the advent of ESL technology.

ESL technology continues to evolve. Some labels will offer more information about a product when a customer touches a certain area of the display. Others will allow customers to ‘like’ a product with their mobile device, and the label displays the number of likes for other customers. Some labels can be integrated with mobile apps that allow customers to get recipes, create a shopping list and even acquire help to find the product they want once they’ve entered the store.

These labels are not new by any means, but have yet to take over the country, most likely due to implementation costs. However, a shift has occurred from the necessary investment into specialised hardware at store level to the increased reliance on Bluetooth and communicating information directly to customers’ personal devices. These new technological developments and the resulting lower prices could see ESL reaching even more shelves in the near future.

www.labelmakers.co.uk