How Stick-On Labels Can Increase Your Visibility

As a business owner, you’re always looking for ways to keep your name at the forefront of customers’ minds. One very affordable, fun and easy way to do this is with stick-on product labels. You may already be using labels to identify and ship your products, but you can also use them in other ways to make your business stand out from the crowd.

The Benefits of Stick-On Labels

Not only are these kinds of inkjet labels affordable, but they’re also incredibly versatile, able to be placed just about anywhere on just about anything. Plus, you can put whatever you want on your labels. For example, your business may have a great slogan that you may want to make more visible. This is possible with the stick-on label. You can also use these kinds of labels to direct customers to your website.

Versatility and Added Information

Stick-on labels can be produced in large or small volumes, and in a wide variety of colours and designs. If there is not enough room on your product label for all of the information you wish to share with customers, a stick-on label can be a great way to add it. If your food product contains no preservatives, for example, these handy labels can provide that information.

Sealing the Deal

If your product comes in a box or bag, the stick-on label can be used as a secondary seal. Not only will it add a bit of extra security to the package – customers can instantly know if someone else tried to open it by the broken seal – but it can also add some personalisation to your products. Again, virtually anything can be placed on these kinds of labels, from graphic images to your full logo. There’s no limit but your imagination.

Just for Fun

Stick-on labels can also be a way to add some whimsy to the purchase process. If you own a physical store, you can hand stickers to your customers and their children, or place them inside their product purchase bags. Even invoices and other mail-outs can be accompanied by a sticker, which will help your customer to remember their positive purchasing experience with you.

Indeed, if your customers place your stickers on their belongings, hundreds of pairs of eyes could be exposed to your business without you having to lift a finger.

Make Customers Feel Important

A customer who feels special will be more inclined to buy from you. Let them know you’re interested in helping them save time by including a return address sticker with your mailings or products. You can also communicate their importance by treating every product that’s sent to them as important. Your stickers can alert shipping staff to the fact that a product must be urgently delivered, is fragile or requires special priority.

You can also use stick-on labels to make customers feel important on special occasions. If a customer’s birthday is coming up, you can send your best wishes with a stick-on label. You can also send congratulations to a customer who’s been purchasing from you for a certain period of time, to inspire more long-term purchases.

Back in the Office

What about the use of stick-on labels on your own turf? These kinds of labels can also go a long way at your headquarters, helping you to identify files, product bins and much more. There really is no end to what you can use these kinds of labels for at your business location.

Labels are the most powerful and affordable business tool there is. Whether you design them yourself or take advantage of your printer’s design team, there are several ways to use labels for your sales and office efficiency.

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Get Increased Label Security With These Methods

A hallmark of consumer fraud is counterfeiting, a practice which costs the UK well over a billion pounds per year. Increased label security is assisting to curb the many negative effects of product counterfeiting and protect businesses and their brands.

What can be counterfeited?

Criminals attempt to pass off fake products as genuine in many ways, and by focusing on more than one aspect of a product. They may use the actual original product package and fill it with fraudulent goods. They may also take expired goods and re-package them in their own false packaging. Counterfeiting can also extend to the production of false documents of ownership. Indeed, these individuals have carefully constructed their own businesses.

Ending the practice of counterfeiting begins with not underestimating the criminals. They will not be stopped by light efforts and easily-duplicated technology; the only way to thwart them is to seek the advice of professionals and find the right measures to incorporate into your security labels.

Intricate Designs

One popular security feature in the printing world is the Guilloche, a complex and intricate mathematical design. Much like the Spirograph toys of old, the Guilloche is a shape developed when a circle’s fixed point is rolled inside a larger circle.

Although this is used extensively on many types of currency, the Guilloche is now a very popular means of securing products, as it is very difficult to copy without the exact formula used for the image. The formula itself has many changeable parts, meaning that potentially millions of patterns can be created.

Micro Text

Micro text is printed in such a small size that it is not visible unless magnified. However, even then, individual characters can contain their own variations, which make replication impossible. This security measure is often integrated into labels in areas that are either unnoticeable or inconspicuous.

In situations where micro text is comprised of individual words or sentences, intentional misspellings can offer an added layer of security. This tactic works because of the high degree of difficulty involved in replication; in order to achieve a perfect copy, the original artwork files must be available to the counterfeiter. To a scanner, micro text will appear as a solid or dotted line without exceptionally high resolution. The same is true of any printer used to duplicate this text.

Variable Data Printing (VDP)

This technology involves changing the images, text and other elements on labels each time they are printed. This is done by accessing information stored on an external file or in a database, and is efficient, as it doesn’t require the printing process to slow down or stop.

The interesting thing about variable data printing is that even the most unassuming piece of a label can contain modifications that may not be visible to the naked eye. And these modifications can be so random as to make the next change virtually unpredictable.

Protective Inks

Security can also be worked directly into inks and toners, and there are several different types of these as well. One or more chemical or physical markers can be added to ink or the substrate onto which information will be printed. This allows for more than one level of verification to be completed.
A clear toner that’s UV reflective can also be added, which will reveal any invisible images or text. This toner is not easily replicated, and is affordable, making it a cost-effective means of securing your products.

Tactile Labels

Labels can contain raised images and text, which cannot be reproduced using standard CMYK printers. A single image is printed using several toners applied on top of one another. This is done inside a black field in a single layer.

The above security measures can be difficult and costly to implement following printing. However, when they are integrated into the design of your security labels, they are much more cost-effective.

http://www.labelmakers.co.uk/product-information.html

5 Reasons Why Professional Label Printing Is Better For Your Business

There are many resources available online if you’re looking to print your own labels. However, none of them can guarantee perfect results every time. Professional printing can save you the time, stress and frustration you might experience when doing it yourself.

1) Setups are Easy

There are literally hundreds of different styles, shapes, colours and materials for labels. In addition, there are a wide range of finishes, as well as several different types of printer inks. Finally, you need to make sure you’re using the right printer for the labels you’ve chosen.

Where it comes to inkjet labels for your business, the professionals already have the know-how to ensure the right setup for the labels you’re using. They have all the required equipment ready to print whatever labels you may need. They can also print in the large volumes you require without a long waiting period.

2) Reliable Outcomes Every Time

Even though it’s been made for a business, your printing equipment may only be able to handle printing a certain number of labels at a time; for example, a standard office printer was not designed to print more than 5,000 pieces per month. Overwork it, and you may begin to notice a decrease in performance.

The industrial-level equipment at your professional printer has a far more robust design, able to retain print quality through long printing periods at high volume. Not only that, but the maintenance of the equipment in their hands, meaning you don’t have to risk overworking your own machine.

3) It Costs Less

Yes, label printing costs money. But it also costs in terms of time. If you need a thousand labels printed, how much time will that take, especially if you are inexperienced and still need to set up your equipment? It is true there are many products out there which allow for do-it-yourself business printing. However, you need to learn how to use that equipment, which also costs you in terms of time.

Another cost is wastage. If the first batch doesn’t turn out, you will need to throw it away and start again. The most cost-effective alternative in terms of both time and money is to seek the services of a professional printer.

4) Better Representation of your Business

The look of all of your business items, including your labels, says a lot about your company. Will DIY labels send the right message? A lot of design work goes into labels to ensure that they clearly communicate the message about a company and the quality of its products. There is simply no room for short cuts with your labels.

Your professional printer also likely has a team of design professionals on hand to help you design a label that makes a good impression. This kind of experience, when paired with the high quality printing they provide, is a winning combination that can really make your company stand out.

5) Higher Quality of Print

Many business owners aren’t aware that print quality can vary greatly between an office printer and a professional printer. What may be considered excellent quality by office printer standards may only be satisfactory in a professional printer’s eyes. The special equipment used by printing companies allows for labels to be produced with the highest possible print quality.

If you’re convinced about the benefits of professional printing, the next thing to do is to call your local printer. They can worry about the deadline, setup, time and printing know-how, and all you need to do is wait for the phone call that your professional labels are ready to be applied to your products. It really is that simple.

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Terrific Label Fonts: What’s Your Type?

terrific-label-fonts

Your labels need to be able to clearly communicate a message to customers and staff alike. One way to ensure they do that is to choose the right font. The font used on your label is what will bring all other graphical elements and colours together.

Is Font Really That Crucial?

In a word, yes. The font you use on your inkjet labels can actually mean the difference between getting a product sale and not getting the sale. Without legible fonts, your message can get lost, and quickly. The result? Your would-be customer moves on to the next company with a less-than-positive impression of your product or business. Clear text that’s easy to read and fits in with your brand, is text that will get read and be understood.

As professional printers, we know what works and what doesn’t in terms of label design. That’s why we recommend the following fonts.

Verdana

The Verdana font will be celebrating its 21st birthday this year. A member of the sans serif family, Verdana’s original purpose was to make it easier to read text on a screen. However, this font’s easy-reading attributes have since made the migration to print, where it has continued to reign.

Verdana is very flexible, being incredibly legible whether used for small text or large. Customers wishing to tie the headings and body text of a brochure together, for example, will find that Verdana does this quite neatly and well. For labels, Verdana provides clean lines and adequate spacing between characters to make for easy reading.

Century Gothic

Another sans serif font, Century Gothic’s simple lines give a neat, clean look to everything from inkjet labels to stationery. Headlines love this font, as do those who need to identify labels and other printed items at a distance. Century Gothic’s appearance on the print scene in 1991 revolutionised the print industry by being the first font used in the Monotype machine, which was the first mechanical typesetting machine of its kind.

Century Gothic is ideal not only for small product labels on jars and cans, but also can be ideal for larger displays such as in-store signage, which must be as visible as possible from a distance.

Helvetica

This font represents the oldest of the three best label and general printing fonts. Helvetica first came on the scene in 1957 as a typewriter font in the sans serif family. The clean and simple appearance of this font are what make it easy to read, and therefore make it ideal for labels.

Helvetica can be seen on many of today’s biggest and most technologically-advanced brands, confirming its status as a font that has stood the test of time.

Fonts Best Left for other Uses

There are many fantastic fonts out there, and they certainly do have several uses and can be very effective; they are just not ideal for items like inkjet labels, brochures or stationery.

Script fonts tend to be very difficult to read. These kinds of fonts also tend to clash with other font types in a document. When a script font is used in a sentence, for example, it can look like a continuous line of text, which can quickly lose the reader. Scripts are best used in short headings where no more than 4 or so words are being used.

Fonts that lean in one direction or another, or that have varied edges, are best left off your labels. Although these can be fun, they are often avoided by designers because of their difficulty to read. Finally, any font with compressed letters and thick, bold strokes is also best avoided because of the close proximity of characters, which makes reading more difficult.

When in doubt, it’s always a good idea to speak to your printer about the best fonts for your labels and other printing needs, as they will know which fonts will benefit your needs best.

To get in touch with us visit http://www.labelmakers.co.uk/contactus.php or call us on 01530 830 770.