Are Your Labels Ready to Roll?

roll labelsAs a business owner, it’s likely that you are already using sheet inkjet labels to place on your packaging and other items, and it may be working well for you. But are the sheet labels you’re using working as well as they could be?

If you are finding that you’re shipping more products than you used to, you already know the advantages that sheet labels can bring. Well beyond the paper and tape that you may have previously used, your sheet labels offer a professional look to anything they’re stuck to, not to mention being far more economical than other labelling methods.

However, the roll label also has its advantages. In fact, if you’re wondering whether to make the switch to a different type of label, the roll label may be the solution you’ve been searching for. There are many advantages to making the switch.

You Only Print What’s Needed

Roll labels can drastically reduce the waste generated by your company. Because you only print what you need, there is no waste from attempting to line up addresses on a sheet. The incorrect aligning of a printer is enough to cause many sheet labels to be wasted.

Lower Cost per Label

Those wishing to stay within budget will be happy to know that roll labels allow for just that. In fact, they are actually lower in cost than sheet labels. The higher the volume of products you ship, the more evident the savings will become. High-volume shippers continue to choose roll labels for their ability to save money whilst making shipping easier.

A Larger Selection of Materials

Roll labels are available in a slew of materials, from polypropylene to metallic to high-gloss. With so many label options, it’s no wonder that this label type is so popular among businesses.

Faster Printing

Roll labels tend to print faster than sheet labels. This means more labels are able to be printed in a certain period of time. The roll simply needs to be fed into a digital roll-fed printer, and hundreds of labels can be printed in a fraction of the time it would take for sheet labels to print.

Roll Label Considerations

As with anything, there are some items to think about when switching to roll labels, the first being the volume of products being shipped. In order to realise the full value of switching to roll labels, a business must ship a large volume of items on a frequent basis.

More Variety

Roll labels are available in a greater variety of shapes than sheet labels are. They can even be customised to fit your unique application. This is not possible with sheet labels. The potential for creativity with roll labels is virtually limitless.

The way you can print with roll labels is also another thing to consider. Only thermal transfer and direct thermal printers can be used to print this particular type of label. These printers represent a considerable initial outlay. However, just as with roll labels, the value of these printers will become apparent very quickly for those who ship frequently and in large volumes. And, choosing a direct thermal printer means no extra cost in the form of ink or ribbons.

If you’re looking to print in colour, this will not be possible with a direct thermal printer, as it can only print in black. You can get colour with a thermal transfer printer. But even this is limited, as you can only print in the colour of the ribbon you’ve chosen.

When you consider the professional look and many options that roll labels can provide your business with, you can leave your home printer behind and look forward to more colourful, creative and attention-getting labels.

Uses and Benefits of the Integrated Label

If you own a business, you are likely always looking for ways to save time. One way to do this is by using integrated labels. The integrated label is a self-adhesive label that’s been laminated onto a printable inkjet or laser sheet. Integrated labels can be thought of like inkjet labels on steroids; a multi-purpose and cost-effective means of labelling products and communicating information to customers.

Integrated labels are used by businesses of every kind, from multi-channel retailers to online merchants. One label can be used for three purposes: an invoice, a delivery note and a return label.

Benefits of the Integrated Label

Because all of the needed information is contained on the label, there are no worries about errors in the delivery address. As well, the information on an integrated label eliminates mistakes in the detail of the item inside the package.

The printing of the information on integrated labels can be done all at once, saving loads of time. If using a printing company, they can essentially print three jobs in one go.

For those working to fulfil orders in a company, they can peel the delivery label directly off of the invoice. And there’s no worry about mismatches occurring between orders and items, which can result in costly downtime and much frustration down the road before things can be sorted.

More time-saving benefits of integrated labels are the fact that there’s no need for information to be keyed in on several separate occasions at different points in the process. This reduction in keying errors means better customer service and ultimately, a higher chance of customer loyalty and repeat business.

The integrated label is available in more than one type. For example, information can be printed on double label paper. Different label size can also be chosen.

Significantly less waste is another benefit of using the integrated label. Instead of having the waste of three separate sheets of paper, there is only the waste from one at the end of the ordering and delivery process.

The Difference between Label Printers and Integrated Labels

Some business owners wonder which is better; purchasing a label printer or having integrated labels printed. Really, the choice is individual. The business owner must decide which method works best for the way their business is structured.

The main difference between a label printer and an integrated label is that the label printer has one specific purpose, which is to print labels. With this option, both the label printer and the labels for it must be purchased.

If a business has its own office or home printer, the integrated label can work with that unit without the added cost of purchasing a label printer.

Label Quality Matters

There are several elements that need to be present in order for an integrated label to have high quality. However, these elements will depend on the unique needs of the business.

The thickness of the label will be important, as it will allow the label to stand out more when placed on a product. A thicker label may also last longer, thereby allowing it to survive the entire process from ordering to returns.

The same is true of adhesive quality, which must be high if a label will remain on a product for a long period of time. Label size will also matter if the goal is to be able to read information from a distance.

Of course, all of the above aspects will have an impact on the final cost to purchase the labels. But when it’s all been said and done, the integrated label can work wonders for just about any business.

How to Get Your Business Out there without Cards

The business card is certainly a time-tested way of letting people know about your venture. The beauty of business cards is that they can be left virtually anywhere. Business cards also make it incredibly easy for anyone to reach you should they be interested in what you have to offer.

But there is another product taking the business world by storm: the business card sticker. Offering just as much versatility as the traditional business card, the business card sticker offers many benefits to both you and your potential customers. Business card stickers are simply your business information, printed onto inkjet labels.

Use it as a Name Badge

Instead of simply writing your name on a name tag, why not use a business card sticker? This can make a huge impact the next time you’re at a meeting or event. Not only does using a sticker allow you to provide all of your business information at a glance, but it also eliminates the possibility that your name or business title will be incorrectly spelled or interpreted.

Unlike having to fumble in your briefcase or pockets for a business card when someone states their interest at an event, you can simply show them your name tag with the sticker attached, and they can get the information they need right away.

Perfect for Presentations

If you have a presentation to make or are handing out promotional materials, little is as effective as the business card sticker. Whether you attach it to a presentation folder or a t-shirt, it is instantly different and will get attention as a result.

Business card stickers are also exceedingly professional. Their neat and clean appearance cannot be rivalled by traditional, yet messy forms of advertising like brochures, which can easily become disorganised in a folder when opened.

The ability of a business card stick to provide all of the needed information can definitely be an advantage at presentations, where those who have your folder can instantly have contact information. The adhesive nature of the business sticker means that it will always be where it was placed, making your business information easy to find whether your potential customer looked at it 3 days or 3 months ago.

The Best Travel Companion

Whether you travel for business or pleasure, the business card sticker can help you to land clients while you’re on the go. Simply stick one on your luggage tag. There’s no need to worry about the shifting or falling out that can happen when you insert a business card into your luggage tag. With a sticker that stays on your luggage tag, you can attract the eyes of potential customers throughout each stage of your journey.

Place it on Your Invoices

The simple application of a sticker to the bottom of an invoice can work wonders. Or, if your sticker design is fun and creative, you can give them to customers as a gift from your business, which they can then use on their own business or work items.

Don’t forget to add your Logo

In addition to all of the textual information a business sticker can provide, it can also help you to brand your business. Whether it appears in full colour or as a watermark, your logo will be seen whenever a potential customer looks at your presentation folder, luggage tag or other item.

It always helps to have business card stickers handy for any eventuality. If you’re a business owner who attends a lot of networking events, then you are sure to benefit from a set of business card stickers in your portfolio or briefcase. And when you’re on your way to an event, you can add your business information quickly and easily, saving you loads of time.

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