The Benefits of Bespoke Printed Inkjet Labels

Businesses of all sizes these days have access to a range of tools and resources to aid their smooth running. One such service is outsourced printing services. These are ideal for both large and small businesses, providing a service that can ensure you have professionally created bespoke inkjet labels to suit your business needs. You can get some great deals on these labels, which is great news for businesses looking to keep costs down.

The bespoke inkjet label service offered by an established printing company will make light work of your printing requirements. You can also enjoy speed and efficiency, as some outsourced printing companies offer an express service. This means that you get your labels just 24 hours after confirmation, so there is no waiting around involved.

Why use bespoke printed inkjet labels?

While inkjet printing is ideal for capturing subtle shades of colour and for printing photographic images, it can be a real financial burden when it comes to running costs. While these printers are not expensive to purchase they can be costly to maintain.

An excellent alternative to dealing with these costs yourself is to use a service that is able to provide pre-printed labels. The right company can enable you to get perfectly printed inkjet labels designed specifically to suit your needs and preferences. If your company carries out a lot of printing, using an outsourced printing service is the ideal way to get your printing requirements catered for while saving yourself a lot of time. It can also help to increase speed and efficiency, as a professional printing company can carry out bulk label printing without any problem.

Get your inkjet label printing carried out by professionals

Many smaller companies do not have the resources and staff to spend time carrying out printing work when there are other more pressing tasks to be carried out. Again, using a quality inkjet label printing service means you won’t need to dedicate time or effort into carrying out this type of work because there will be professionals on hand to get it done for you.

Specialist label printing companies will have the necessary software and printing equipment to get the job done perfectly as per your specifications, so you won’t need to worry about substandard quality or issues with your pre-printed labels. In addition to this, you can generally enjoy plenty of choice such as being able to choose from a variety of different papers and synthetics. You can also select from a range of delivery formats such as delivery in sheet form or delivery as a roll.

Reduce inconvenience for your business

With so many advantages, many smaller businesses are now opting for this type of service so that they can cut the hassle and the costs involved with printing inkjet labels. Using this type of printing service can make a huge difference to your business in terms of reducing inconvenience. You should, of course, make sure that you use a reputable and established printing company. Also, look for a provider that is able to provide your inkjet labels on both standard and express delivery timescales. This will help to ensure that in the event you need them urgently you won’t have to experience any delays.

http://www.labelmakers.co.uk/

Jar and Bottle Label Tips and Tricks

How many products can you name off hand that are sold in a bottle or jar? When you think about it, there are hundreds of thousands of products, from cosmetics to drinks to food that are sold in this way. But the one thing they all have in common is their laser or inkjet labels.

But labelling a jar or bottle can be a lot more difficult than it looks at the outset. Not only does every jar and bottle come in a different shape, but there are so many different types of labels out there. So how do you choose the right label for your jarred or bottled product?

Be Specific

As stated previously, there are many sizes of jars and bottles. There is no one range of labels that will fit every size. The only way to know what size label your jar or bottle will wear best is to measure the container. This will provide you with the knowledge you need to find the right label.

Size is not enough

Measuring the size of the container is crucial, but so is noting its shape. Aspects like the curvature of the container and similar variations will also affect the size of label your product requires. For example, just because a label is a size that is the same as the size of your container, you must remember that this is the size of the label when laid flat, and not across a curved surface.

Label Shape

Aside from the shape of your container, it’s the shape of the labels you choose that will also make a big difference. The first step is to measure the actual container to get a basic label size, and then choose the shape of label that you want. Finally, put the two together and choose the dimensions which will work best for you.

Some things to consider include whether or not fitting a label to the lid of your container will work better, whether or not two labels are needed for the front and back of your container, or whether one label is sufficient to go around your container.

Label Contents

The amount of information that will appear on your label will also affect the size of label you will require. That’s why it’s a good idea to have your desired text and design completed beforehand. If unsure of design, a list of the desired text, borders, and other elements will give you enough to estimate a sufficient label size for all elements. When doing this, keep in mind that your label should be a small enough size to fit your jar or bottle, but be big enough to be easy to read.

Labels with a large amount of information may be best if split into two or more labels. As well, the curvature of your container is another consideration. Many are a cylindrical shape, which bears special consideration. Do you want to make your customers have to turn your container around completely, just to be able to read your label, or would you prefer them to only have to look at one area?

Label Requirements

What kind of container will the label be placed on, and what environment will it be stored in? This will determine the type and adhesion level of the labels you need. All of your requirements for your labels should be written out in list form so that you have a clear idea of the type of label you need.

A simple label can certainly take a lot of work to figure out, but it will be well worth it to give your products an attractive yet professional look.

Gold Foiling

Gold foiling, also known as hot foiling or hot foil printing remains one of the most popular means to transfer words and images onto various media without the need for ink. Gold foiling is not a new process; in fact, it goes back to the Dark Ages, where monks would use the foiling process to decorate the hand-produced books they created.

Today, the same attractive effect can be had, but with a much wider range of materials. Today’s foiling process goes beyond that of the printing of inkjet labels to use not only gold, silver or copper foil, but also metallic and matte colours, and even holographic foil.

The Machine

Hot foiling uses a machine that heats the material to 200 degrees Celsius. Once heating is complete, the machine applies pressure to adhere the foil to the material being printed on. A negative plate is positioned and then heated, which releases the foil. Although a high temperature is needed in order for this release to occur, the required temperature will vary widely and depend on that material that the foil will be transferred onto.

Hot foil machines can be either standalone and offline, or be in-line with an attachment to a printing press or similar peripherals. Most hot foil machines are sheet-fed, but there are some which are web-fed. Regardless, both require a sophisticated handling system in order to position the substrate and foil correctly between the cylinders or plates that will transfer it to the media being printed.

The Adhesive and Other Materials

As with any printing, the adhesive used is critical in foil printing. Commonly, the adhesive used in foil printing consists of acrylic co-polymer using water as a diluent. A low-quality adhesive will result in an inability of the foil to stretch, leaving cracks. Poor adhesive will also cause the print to lose its softness and smoothness after only a few washes.

Other components of the hot foil include a polyester carrier, a release layer and a number of metal, lacquer and image layers. There is also an outer adhesive layer, called the adhesive sizing layer.

The Processes

There are a few processes by which foil can be printed onto various materials.

Round-Round

The round-round method works in a similar fashion to a printing press. Dies are mounted on a cylinder that rotates in sync with a counter-cylinder, with the substrate on one and the foil on the other. As they roll, the two are brought together.

Round-Flat

The round-flat method uses a rotating cylinder to apply the foil. In this scenario, the die chase moves in a horizontal manner, synchronising with the cylinder. This allows for the delivery of a narrow linear zone of pressure where all of the necessary elements meet.

Flat-Flat

The flat-flat method works much in the same way that flat-bed die cutters do. Foiling dies are either affixed to a honeycomb chase to allow for flexible positioning, or are in a fixed position between the chase and the lower counter plate, which can be mounted with die counterparts or be completely flat. The press joins upper and lower elements and delivers uniform pressure.

Hot foiling remains the only real way to print glossy silver or gold that will allow it to keep its gloss without drying out. Today’s process offers many colour choices as well as Pantone colour matching. When considering the hot foil process, it’s important to keep in mind that only one colour can be printed at a time and that full-colour capability is not available. As well, there will be variations present in each print, as foil is very easily wrinkled and otherwise changed.

http://www.labelmakers.co.uk/

Strategies to Balance Digital and Traditional Media

In a world where digital marketing seems to be the norm, it can be difficult to know where traditional advertising and label printing fits in, let alone how to effectively combine the two. The truth is that traditional advertising is just as powerful as it used to be. In fact, traditional advertising is a great way to get your customers to the digital portion of your digital advertising campaign.

Just like with anything, it’s important to strike a balance between traditional and digital in your advertising campaign. And doing this is as simple as following an age-old marketing principle.

AIDA

The acronym “AIDA” stands for attention, interest, desire and action. It is the blueprint by which most marketers map their strategy. Grabbing the reader’s attention comes first; once attention has been obtained, interest can be generated in a company by focusing on its benefits to the customer. Next, a desire for the product or service by the customer must be generated before they take action by purchasing that product or service.

All AIDA principles can be implemented by combining traditional with print media.

Offline to Online

There are several ways to link offline advertising with its online counterpart. One way is to announce an online promotion or another incentive on offline advertising. So for example, a flyer or leaflet could announce your LinkedIn or Facebook promotion. Both sites require membership in order to view items like promotions. If your reader signs up with these services, you can advertise to them using both types of media.

Using Traditional Ads on Social Media

Another way to bridge the gap between offline and online is to post a scan of your flyer, leaflet or brochure on a social media site. Instruct readers to look for your flyer in designated areas in a city or in a local newspaper where it can be found.

Direct Customers to Your Online and Offline Presence

You can use traditional media like business cards to encourage customers to find you online. Listing your Facebook or Twitter address on your card could garner you more followers. Plus, these individuals will already be pre-qualified, having been interested enough in your business card to learn more about you online.

In contrast, you can direct customers to your offline business by offering things like in-store only promotions. Social media also provides you with a great amount of control over how long to keep your posts active. So for example, you can remove your in-store only promotion post after a certain period of time. This will give customers the exclusive, club-like atmosphere that lets them know they are important to you which can make them more likely to buy from you.

Understanding how to balance your online and offline efforts has several benefits. Not only will it make it easier for you to reach potential customers, but it will also make it easier to engage customers. When a campaign is balanced, ongoing loyalty between customer and brand can be built, resulting in ‘bread and butter’ long-term sales.

Indeed, the combination of online and offline marketing strategies is a powerful tool that can be used to advertise virtually any product or service. The best marketing advice can be obtained from a professional marketer or graphic designer. At the end of the day, the seamlessness of your advertising campaign will have far more value when you speak with a professional. Of course, there is no replacement for the security of having an attractive logo for your product labels and other items.

www.labelmakers.co.uk