Font Considerations and Professional Printing

Businesses wanting to brand themselves may think about any number of ways to do this. You can design a logo or slogan that can be printed on paper, embroidered on fabric, or be included on your product stickers. Even the smallest logo or slogan can contribute to the branding of a business.

Even when taking your labels to be printed professionally, if designing your logo and inkjet labels yourself it is absolutely crucial to choose the right font. This will ensure all of your print materials are easy to read. Not concerning yourself with fonts can ultimately confuse and frustrate your customers, which will do nothing for your company’s credibility.

Many believe that a professional printer can make anything look good. However, the truth is that the style of font you choose is unchangeable, regardless of the printing technology your chosen company may have.

Fonts and Font Families

A font is a group of all the letters in the alphabet that has been designed to have similar characteristics. Also known as a typeface, a font usually contains more than one variation in style, including bold, italic and light.

A package of fonts that include all of its different versions is known as a font family. Fonts with large families offer the most choice for fonts to use in your logos and labels.

Why Fonts are Important

The font or fonts you choose for your logo or should successfully serve two main purposes: put your brand at the forefront of the customer’s mind, and make logos and labels easy to read. But all too often, they end up being the opposite.

Choosing the Right Class of Font

Among the many font classes which currently exist, there are four main types.

Script fonts appear as cursive or calligraphy and are very ornamental in appearance. Their fancy appearance can also make them difficult to read.

Display fonts are often used for headlines and logos. These decorative fonts are used to create a mood as well as to persuade the reader to learn more. They are very useful for flyers and other types of print advertising.

Serif fonts are identifiable by the small ‘feet’ that appear at the ends of their lines. Times New Roman and Garamond are two of many existing serif fonts.

Sans-serif fonts are cleaner and more modern in appearance, and do not have the feet that serif fonts do. Common examples of serif fonts are Arial and Tahoma.

Guidelines for the Creative Use of Fonts

Regardless of your brand, you should choose a font with a ‘personality’ that complements your business. Not only that, but any company should research and choose fonts that will be designated for use in the following common instances.

A Font for Your Logo

This font is not likely to be one that you’d find pre-installed on your computer. Your logo font should have more unique and interesting characteristics, and maybe consist of more than one font.

A Font for Various Types of Text

Also known as the secondary font, this set of fonts will be used for the head and sub-headlines, for text on graphics and any decorative text that may appear on your documents.

A more Legible Font

Called the tertiary font, this optional choice is most often used when the secondary font is discovered to be illegible. It is best used for items like contact information.

A Font for Lengthy Printed Materials

Serif text is best for documents that are lengthy. Serif is usually much easier to read than sans-serif.

A Font for Short Materials

The sans-serif family of fonts is best for shorter documents and reading on screen.

When fonts with similar characteristics are chosen, all of your printed, embroidered and website text will have consistency, which relates directly to the effectiveness of your branding.

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How To Easily And Effectively Remove Inkjet Labels And Their Residue

Ask anyone who’s ever attempted to remove any kind of label, inkjet labels included, from a jam jar, a DVD cover, a glass ornament or any other surface application and they will quickly share with you their frustrations of torn label pieces, leftover residue and sticky gunk covered fingertips.

While there is no exact science behind the removal of self-adhesive labels, there are a few things that you can try to make the process as painless (and mess free) as possible.

How to remove self-adhesive labels and the residue they leave behind

When it comes to label removal, people are willing to try just about everything. Whether that means picking it off with a fingernail, carefully scraping at it with a kitchen knife, or scrubbing it off with a little washing up liquid and a wire brush. Despite all those efforts, bits of the label and remnants of the adhesive used to make it stick often remain. The most effective methods of removing self-adhesive labels include: the application of heat; soaking the label in warm water; using chemicals to dissolve the adhesive.

1. The application of heat

The easiest, and most commonly used, method of label removal is the application of heat. The idea here is to apply carefully the heat of a warm air hair dryer to the label in order to cause the adhesive to melt. Once the adhesive has warmed up, it should be possible to slowly peel off the label. In most situations, this can be done without leaving any sticky residue behind. However, if you do find that residue remains after you’ve removed the label; simply use a piece of strong cello tape to remove whatever residue is left over.

2. Soaking the label in warm water

The next most common method of label removal, and the one you’ve likely seen your mum use when trying to remove pesky labels from her jam jars, involves soaking the label in a bath of warm water for at least 10 minutes. Since most labels rely on water based acrylic adhesives, heat and water will help to expedite the removal process. This method of label removal often leaves a sticky residue behind. However, since the residue that is left behind is normally bits of paper and some glue, it is easy to simply rub this off with your fingertips or a coarse sponge.

3. Using chemicals to dissolve the adhesive

If all else fails, it is possible to remove label adhesive with the assistance of chemicals. This can be particularly useful for paper labels. Soaking the label in a solvent like vinegar, white spirit, WD40 or even regular cigarette lighter fluid can help to make label removal easier by softening the adhesive and allowing the label to be cleanly picked off. If you do decide to use harsh chemicals or solvents to remove a label, remember to carefully test the solvent on an unseen area of the surface to ensure that the chemical will not cause damage to materials, paints, or other areas of the surface.
After you’ve removed the label, if you’ve found that you’ve not been able to remove the entire residue, rubbing the surface with isopropyl alcohol or spirits like Vodka can help to remove any tacky glue spots left behind.

As a very last resort, and only if all else fails, you can try to remove especially stubborn labels with the help of acetone. However, it is important to note that doing so will likely damage the surface of whatever the label was applied to.

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Security labels prevent retail losses

Do you find yourself plagued by losses that occur as a result of constant shoplifting or product tampering? Do lacking security measures have you concerned by the need to protect your products from counterfeiting? Has managing and tracking your product inventory become more of a headache than it’s worth? Security labels might just be the solution you are looking for.

Security labels reduce theft, prevent product damage and make inventory management easier

The use of carefully design security labels could very well be your greatest step in efficiently monitoring and tracking your product inventory and reducing the risks of product damage and theft. Tamper evident stickers placed on product cartons and boxes not only help businesses reduce theft, but they also help to give customers the peace of mind that comes with knowing that the products they are purchasing have not been wrongly tampered with.

Barcode Labels

Nearly all retail shops utilise security barcode labels on their products that not only contain valuable manufacturing information that can be used to track large volumes of inventory, but also help to decrease shoplifting instances and cases of price tag swapping. Barcode labels rely on optical data technology that is readable only with the assistance of special machines like optical scanners. Most products have linear barcodes containing parallel lines. Barcode labels can also be scanned using special imaging software. When barcodes have been removed they often leave permanent marks, alerting personnel that the product has been tampered with. Since most of these labels are constructed of vinyl, they are indestructible and dissuade would-be shoplifters since they have no means to properly remove the label and will likely be detected should they attempt to leave the store with the stolen merchandise.

Colour Swapping Labels

Electronic products commonly use colour swapping security labels in order to confirm the authenticity of the product. Electronics manufacturers have adopted a practice of developing their own unique security labels that change colour ranges when the product is tilted. This helps consumers to distinguish between authentic brands and counterfeit products.

Indestructible Labels

Certain shops use indestructible labels on products that are not permitted for resale, or to clearly identify if a product seal has been broken. These labels are most commonly placed on containers, cosmetics, consumables, baby products and medicine and are used to show consumers if the product has been opened or tampered with. And, if so, to alert sales staff that the product is not fit for sale.

Sticky Labels

Manufacturers of food products often place sticky labels on jars, bottles or other products that carry their brand to discourage people from rebranding the item and selling it as their own. These labels often contain specific information such as the manufacturers name and 2D codes and are manufactured in a way that makes duplication very difficult.

Security labels keep your products safe

Regardless of what type of security label you`ve chosen for your product, when properly used these labels help to deter would-be thieves, simply the inventory management process and ward off potential counterfeit threats with the use of proven technology and security measures like special barcodes, unique colour changing holograms, and tamper resistance packaging.

Furthermore, the use of such products prove to your consumers that you care enough about them to take the necessary precautions to ensure that the products that you sell are 100% genuine, safe for their use and have not been negligently tampered with.

Selecting the Right Adhesive for Your Inkjet Label

Inkjet labels are used in nearly every industry and can be found on thousands of products and applications. The use of such labels quickly becomes counterproductive and costly if the label fails to adhere to the surface of the application it was created for.

Choosing the correct adhesive from the get-go is essential to ensuring long-term label adhesions (i.e., making sure that the label stays exactly where it is supposed to.) Not all bonds or glues were created equally; certain products (like books, ice chests, or glass) might require the use of special adhesives.

Important Glossary of Terms in Label Adhesives

1. Permanent:

Permanent adhesives are just as the name suggest – permanent. Meaning that they are neither designed nor intended to be removed once applied. Permanent adhesives will work on most surfaces, however, might experience some difficulty bonding to certain materials such as damp plastics. These types of labels are not removable or repositionable once applied and will leave a tacky residue on most surfaces if they are removed. These are amongst the most commonly used adhesives and the ideal choice, cost-wise, if the ability to remove the label is not a necessity.

2. Peelable Labels:

Labels with peelable adhesives are designed to be removed easily. However, they may leave a residue on the surface of the application. In most cases, the longer the label has been on the surface, the more difficult removal will be.

3. Ultra-Peel Labels:

These types of labels are typically the weakest and are most often used in retail situations where the label must be capable of being quickly and easily removed from the product (example glass, china, books, etc).

4. Freezer Labels:

Freezer labels are ideal for use on products that are going to be stored at freezing temperatures.

5. Marine Labels:

Marine labels use adhesive materials that are capable of withstanding submersion and are most often used to label chemicals

6. Security Adhesives:

Security labels use special adhesive compounds that can indicate if a label has been tampered with.

Tips for Successful Label Adhesion

Most of the labels that come from professional printers are sensitive to things like moisture and temperature. Therefore, it is necessary to take a few precautions when applying them.

Verify that the surface the label will be applied to it smooth, clean, dry and free from elements like water, dust, oils, waxes and other contaminants. It may be helpful to carefully clean the surface with alcohol prior to application of the label.

Verify that the application and service temperature and the humidity levels are compatible with the type of label adhesive that is being used. Most labels, if correctly stored, should have an average shelf life of 2+ years. If incorrectly stored, or kept in temperatures that are too cool, the label adhesive will begin to deteriorate. Generally speaking, warm storage nets better results.
Remember that at least twenty-four hours is needed in order to a label to fully ‘set’ and for the adhesive to reach peak strength. If the label does not set, or stick, then go back and ensure that the surface of the application has not gotten wet, dirty or has some other contaminant preventing the label from sticking.

Do not, under any circumstances, clean the label with organic solvents, cleaners or soaps. Labels should only be cleaned with a slightly damp cloth. Cleaners and chemicals have been known to damage the label material, remove label print and alter the bonding capabilities of the label adhesive.

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Tamper Proof Security Labels

Security labels are designed to deter thieves, reduce shoplifting and combat other malicious activities by making it impossible for wrong-doers to remove the labels and steal products from retail stores. Nearly all retail shops have, at one point or another experienced a problem with shoplifting and product tampering. Including problems with individuals attempting to resell products that are clearly marked ‘not for resale.’

Business and shop owners must be diligent in mitigating the risk of theft and product tampering. Security labels, also known as tamper proof labels, were created with this need in mind. The most commonly relied upon labels are crafted of special vinyl and are designed to meet the specific requirements of the individuals who purchase them.

There are two primary types of security labels; destructible vinyl and indestructible vinyl:

1) Indestructible vinyl makes product tampering impossible

Indestructible vinyl is used most often for sealing items or products that should not be opened prior to purchase. These include things like cosmetics, food, medicine, personal hygiene products or anything else that for health and safety reasons must remain securely sealed until its final sale. Tamper resistant security labels are a great way to see to it that beauty products and food items are safe and free from outside contaminants. Another use for indestructible labels is for use in marking merchandise and making it extremely difficult for others to resell your product as their own. These labels use a strong adhesive that make removal difficult and extremely obvious.

2) Destructible labels identify removal attempts

Destructible labels, on the other hand, are crafted with vinyl that uses a unique adhesive that will force the label to rip into pieces if someone attempts to remove it. These labels display obvious attempts of removal of theft of a product. Destructible labels allow shop owners and manufacturers to better identify instances of shoplifting and make it easier to pinpoint thieves on security footage. More often then not removing these labels is so time-consuming and difficult that shoplifters often forgo their attempts to remove the label out of fear of being caught.

Laminating prolongs the durability of security labels

In order to increase the lifespan of a label and to make it stronger and more durable, printers are capable of laminating it, if requested. The lamination process has been proven to increase label effectiveness and enhance the average label shelf life from seven to ten years, making this process very worthwhile for the cost conscious business owner or manufacturer. Additionally, security labels can be numbered in a way that simplifies that tracking process and helps to potentially recover merchandise that has been removed from stores or warehouses.

Security labels are often recognised for their ability to ‘pay for themselves’ when compared to the amount of added protection they provide against shoplifters, illegal product resales and fraud.

All major retailers and shop owners should be concerned with loss prevention

Loss prevention is a major concern or all retailers, and it should be. Every time that a product is illegally removed from a store, profit losses are experienced and their bottom line is directly affected.

Tamper proof vinyl security labels are the most affordable and effective means to ward off would-be shoplifters and anyone who would serve to gain from tampering with a product or removing it from the store and reselling it as their own. Other features that security labels can have include holographs, barcodes and colour changing seals.