The holographic label has been used to thwart counterfeiting since the 1970s. The 1980s saw the advent of hologram embossing, which made these labels far less expensive to produce. Since that time, millions of businesses who sell products that are considered to be desirable to counterfeit are discovering the many benefits of the holographic label. This label type offers an easy way to obtain security, as well as obtain customer confidence.
The Manufacturing Process of Holographic Labels
The holographic label is comprised of several photographic images that, when layered on top of one another give the illusion of being 3D. The holographic label is created using lasers. One laser points to the side of an object while the other laser hits the object’s front. The images that are reflected are then collected by a photographic plate, resulting in a dual image.
When a person looks at a holographic label, they will notice that the graphic it contains will be in one of seven colours: violet, indigo, orange, red, yellow, green or blue. The colours will change as the person views the holographic label from various angles.
Why Holographic Labels Are a Business Benefit
Holographic security labels are incredibly difficult to duplicate. In some cases, this label type can actually be impossible to reproduce. The result is the inability of counterfeiters to put their fake products on the market. Another reason the holographic label is such a benefit to businesses is that it`s a cost-effective means of securing products.
These labels are also very useful for those businesses wanting more than one layer of protection. Holographic labels employ several security methods. As the years have gone on, the technology of those methods has improved beyond the capacity of counterfeit technology.
Holographic labels are used in several different industries over a vast array of products, making it available to businesses large and small. These labels have been used to secure apparel and accessories, automotive parts, toys, gift certificates and tickets, to name just a few.
This label type can also be used for advertising, making it a dual-purpose product. A company can have its logo as an image on the label, which not only brands the product, but tells the customer that the product they are considering is authentic.
Types and Properties of Holographic Labels
A business has several types of labels to choose from when considering holographic technology.
The dot matrix label contains dots that have been engraved by laser, and can present different images to the viewer depending on the angle from which the label is being viewed.
True colour labels feature detailed artwork, usually of photographic quality. This label type is popular for those wishing to thwart counterfeiters as the level of detail makes this particular label impossible to duplicate.
Micro Text or Image
The micro text or image label features an image too small to be seen clearly by the naked eye. This label type requires the use of some sort of magnifier in order to identify its image.
The holographic label can have many properties. The pressure tamper-evident feature will render the label damaged once it has been removed, as the image it contains is easily destroyed by pressure. These labels can also contain hidden images and text which can alert a business that counterfeiting has been attempted.
Holographic labels can be generated by the business owner themselves, but only if they have the proper paper and printer for the job. However they are printed; holographic labels do offer peace-of-mind to any business owner wanting to protect their products from counterfeiting.